Mobile Publisher: The Good, The Bad, The Ugly February 2013
About GAMEVIL • Founded in 2000 • 200 employees • 200M installs on iOS & Android • Offices in Los Angeles, Seoul, Tokyo Top-Tier Mobile Games 주요 게임 주요 게임
GAMEVIL Partner Fund $10M (2011) + $10M (2012) GAMEVIL Partner Fund In-house Games 10 10 9 11 2010 11 Titles 2011 22 Titles 2012 46 Titles Wider User Base 1 13 35 3rd Party Games 3
Financials CAGR: 29.9% • Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting • - 2010~2011 : Based on K-IFRS ; Consolidated based accounting Sales: 70,242M KRW, Operating Profit: 24,133M KRW, Net Profit: 22,442M KRW in 2012
Transformer GAMEVIL Premium Games $0.99 Games Multiplatform Distribution Free to Play 3rd Party Publishing Social Gaming Games as a Service
Transformer GAMEVIL (Unit: M KRW) Over-seas 31,783 59% 41% 16,185 69% 31% Smart- phone 부분 유료화 In-App Purchase
Successful Publishing Relationship Publisher Roles = Developer Needs
Publisher Roles = Developer Needs Funding User Acquisition Monetization Distribution
Different Forms of Funding Common Interests for GaaS • Minimum Guarantees • Equity Investment • IP Investment • Marketing Fees • Project Funding F2P Games Different Interests for GaaS Paid Games
Tips on Internal & External User Acquisition Platform Featuring & Press Coverage Paid User Acquisition Campaigns Social & Publisher Network Promotion • Targeting similar user demographics? • Social network integration? • Control over external UA campaigns? • Asking for publisher’s attention?
GAMEVIL Circle 200M+ Downloads
Tips on Monetization Freemium revenues passed paid in 2011.
Cartoon Wars & Air Penguin PAID -> FREEMIUM Cartoon Wars, Cartoon Wars 2, Cartoon Wars: Gunner, Cartoon Wars: Blade, LINE Cartoon Wars Air Penguin
Games as a Service (Social Network Games) • Update Plans? • Server Costs? • QA? • CS?
But Are You Aware Of These Companies? 5from Korea, 5 from Japan
GAMEVIL in Key Smartphone Markets GAMEVIL CHINA, Inc. Branch office in Beijing, China Planned in 2013 Mobile Games Publishing GAMEVIL Inc. HQ in Seoul, Korea Since January, 2000 Mobile Games Development and Publishing GAMEVIL USA Inc. GAMEVIL JAPAN Inc. Branch office in LA, USA Since February, 2006 Mobile Games Publishing Branch office in Tokyo, Japan Since December, 2011 Mobile Games Publishing
Distribution: Social Networks 70M+ Users 100M+ Users 300M+ Users
Developer Needs Attention Funding User Acquisition Monetization Distribution + Attention
1st Party vs 3rd Party Revenue Hobby Project? 44% of Sales from 3rd Party Titles
Finding the Right Partner • Get the right funding option • Utilize all user acquisition channels • Maximize the revenue with freemium • Attack all distribution channels available • Confirm dedicated attention
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