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E-Commerce: Technology and Business Development. Andy Diaz Sofia Mayor Chris Ratigan. E-Commerce. The distributing , buying , selling , marketing , and servicing of goods and services over public and private computer networks. Includes all the business activities of the sales cycle.

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e commerce technology and business development

E-Commerce:Technology and Business Development

Andy Diaz

Sofia MayorChris Ratigan

e commerce
  • The distributing, buying, selling, marketing, and servicing of goods and services over public and private computer networks.
  • Includes all the business activities of the sales cycle.
scope of e commerce
Scope of E-Commerce
  • Facilitation of commercial transactions
  • Development of information analysis
  • Emergence of web commerce
facilitation of commercial transactions
Facilitation of Commercial Transactions
  • Electronic Data Interchange (EDI)

Transfer of data.

  • Electronic Funds Transfer (EFT)

Transfer of money.

  • Internet and the World Wide Web

Facilitation of Commercial Transactions

  • EDI
      • American National Standards Institute

(ANSI)  X12 standards

      • HTML  XML and Web Services
  • EFT
      • Programs – ex. Direct Deposit
      • Transactions – ex. POS transactions
      • Automated Clearing House (ACH)
information analysis
Information Analysis
  • Enterprise Resource Planning (ERP)
    • Customer Relationship Management (CRM)
    • Supplier Relationship Management (SRM)
  • Data Mining
  • Data Warehousing
web commerce
Web Commerce
  • Emails
  • Web banners
  • Personal accounts
  • Shopping carts
  • Electronic payments
  • Secure connections
e commerce today
E-Commerce Today
  • E-banking
      • PC banking  Online Banking
  • Offshore manufacturing, imports, exports
      • Laws, taxes, commercial documents
  • E-logistics
      • Shipment tracking, reporting
success factors
Success factors
  • Good product
  • Competent management team
  • Good post-sales services
  • Well-organized business structure and network infrastructure
  • Secured, well-designed website
successful e commerce
Successful E-Commerce
  • There are various factors that must be considered in setting up or expanding into a successful e-commerce business.
security measures
Security Measures
  • Fraudsters will divert approximately US$3.6 billion from U.S. e-commerce in 2007, a 20 percent increase over 2006
  • Traffic to many of the largest shopping Web sites soared 37 percent over last years Cyber Monday.
  • Attitudes toward privacy and security have changed.
e commerce security
E-Commerce Security
  • HTTPS - You know that you're on an SSL protected page when the address begins with "https" and there is a padlock icon at the bottom of the page.
  • SSL is all about encryption
  • SSL - SSL uses PKI and digital certificates to ensure privacy and authentication.
ssl certificates
SSL Certificates
  • Most important part of e-commerce security is the SSL certificate.
  • The SSL certificate helps to prove the site belongs to who it says it belongs to.
  • SSL Certificate Vendors with Credibility
e commerce experience
E-Commerce Experience
  • Concerned more with user experience.
  • Less Patience with sites.
web analytics
Web Analytics
  • Helps improve your page design, layouts and other factors that effect how visitors interact with a site.
  • Tracking tools can also help eCommerce merchants to improve their ad spend and conversion rate from sponsored listing programs like Google AdWords.
search and categorization
Search and Categorization
  • Search Usability is key for creating a successful e-commerce business.
  • Search Query
    • Spotlighting
    • Boosting
    • Query Rewriting
search analytics
Search Analytics
  • Search Entry Pages
  • Time Tracking
  • SERP Click-Through Rates
  • Bail Rates
software for analytics
Software for Analytics
  • Various Software available
  • You have to know what the information means and how to use it
consumer usability
Consumer Usability
  • Design – everything down to the smallest detail in design affects e-commerce.
  • Good Search Categorization
  • Servers (outages)
    • Yahoo’s Merchant Service had outages that cost many merchants a lot of business on Cyber Monday.
  • Checkout
  • Shipment and Management
  • Big Business – Automated
  • Small Business – prone to human error because its manual
  • Consumers will be unhappy if they don’t have reliability
technical and organizational aspects of e commerce
Technical and Organizational Aspects of E-Commerce.
  • Market Research and Analysis

New business plan Launch a new product or service

Expand into a new market

  • Good Business Planning

Traditional Business Plans.

Quicken Writing An Effective Plan.

Small Business Administration Business Plan Outlook


Palo Alto Software Business Plan Pro

Business Resource Software Business Plan Outlook

  • Understanding Supply and Demand
it and management teams
IT and Management Teams
  • Good management teams armed with an IT Strategy to build new software products, add value to the business, and service the customers.
  • Software for virtual teams. (Groupware)
  • E Business Can

Increase employee productivity

Increase employee effectiveness

Decrease cost of business

Increase Competitive Advantage

Increase communication within business, with suppliers, and with customers.


Digital Signatures: Evidence of online contract.

Click wraps: Establish business rules

  • Payments: 90% of transactions are made by credit cards

Payment Gateways: Still used by most small and home businesses.

Merchant Account: