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South African Elections 2014 - Online Sentiment - PowerPoint PPT Presentation


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This graphic displays the online sentiments of candidates for the 2014 elections in South Africa.

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South African Elections 2014 - Online Sentiment


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what if the online conversation was the vote

What if the online conversation

was the vote? #Elections2014

BROUGHT TO YOU BY

Total number of online mentions

426 510

ONLINE MENTIONS

24k

20k

16k

124 198

ONLINE AUTHORS

12k

8k

3.4

4k

MENTIONS/AUTHOR

May 6

March 1

Political Party Share of Voice

Positive mentions

Negative mentions

Percentage of online mentions about a political party

ANC

48.7%

205 530 MENTIONS

EFF

17.9%

75 475 MENTIONS

DA

15.3%

64 496 MENTIONS

AGANG

2.4%

10 119 MENTIONS

Participation by official political party twitter handles

There have been 1 692 online mentions from

these top 4 political party Twitter handles:

16.8%

29.1%

@DA_News

@MyANC_

26.4%

@EconFreedomZA

@AgangSA

27.5%

Consumer Intent to Vote

Based on a subset of the online

election conversation data, these

percentages represent the intent

to vote consumers expressed

about each of the 4 most-

mentioned political parties.*

34%

DA

40%

ANC

2% AGANG

24%

EFF

Sentiment breakdown of conversation by region

Positive mentions

ANC

EFF

Negative mentions

DA

AGANG

GAUTENG

KZN

WESTERN CAPE

*This data has been rated and verified by the BrandsEye Crowd, a large community of real people

who bring local context and judgement to evaluating and contextualising online mentions.

DESIGNED BY STINSON DESIGN

STINSONDESIGN.COM