“This is the new conventional wisdom. Use it or lose!” Seth Godin author Purple cow @Steven_InSites The Conversation Manager by Steven Van Belleghem #CM48
Word of mouth B.G.
WorLd of mouth A.G.
One week info from the NYT > a lifetime of info in the 18th Century
Speed 9 months 3 months 100.000.000 200.000.000 500.000.000
Speed 9 months 3 months 7u/m 13u/m 24u/m
Consequence of ‘WorLd of Mouth’? What’s happening with the consumer?
We believetoday’sconsumers ... are post-modernnomads Consumers switch between online and offline, blendwork and private life, and are part of a globalsocial web. That’swhythey are more difficult to grasp.
We believe today’s consumers ... are empowered They have the means to make or break brands on a scale never seen before.
We believe today’s consumers ... are revealing more emotions Decisions have always been strongly guided by emotions, now tapping into them has become easier.
We believe today’s consumers ... are smarter than ever They have become part-time marketers. That is why we allow them to walk in your shoes.
People have become very professional marketeers They use the personalized/targeted communication strategiesbetter than any marketeer in the world
66% Feedback onnewproducts
Part time marketeer Post modern nomad Internet is the biggestfacilitator in humanconversations Emotional Empowered
Part time marketeer Post modern nomad People are the oil of the conversationrevolution Emotional Empowered
Part time marketeer Post modern nomad Emotional Empowered
Hype or trend? TREND!Metcalfe’slaw…
The Conversation Manager It’s time to jump and to become…
Let’skill a few myths Monster
6% 6% 88% 1 It’s not all online these days! O PS 94% offline conversations
2 All sectors, all people! 1 2 3
3 They’renot as negative as youthink! 6% - 18% = 82% - 94% =