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De conversation manager extended oct 10 PowerPoint Presentation
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De conversation manager extended oct 10

De conversation manager extended oct 10

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De conversation manager extended oct 10

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  1. “This is the new conventional wisdom. Use it or lose!” Seth Godin author Purple cow @Steven_InSites The Conversation Manager by Steven Van Belleghem #CM48

  2. Word of mouth

  3. Word of mouth B.G.

  4. WorLd of mouth A.G.

  5. Speed INCREASES

  6. One week info from the NYT > a lifetime of info in the 18th Century

  7. Speed

  8. Speed 9 months 3 months 100.000.000 200.000.000 500.000.000

  9. Speed 9 months 3 months 7u/m 13u/m 24u/m

  10. Speed 26%

  11. Speed 2x

  12. Real time feedback

  13. Consequence of ‘WorLd of Mouth’? What’s happening with the consumer?

  14. We believetoday’sconsumers ... are post-modernnomads Consumers switch between online and offline, blendwork and private life, and are part of a globalsocial web. That’swhythey are more difficult to grasp.

  15. We believe today’s consumers ... are empowered They have the means to make or break brands on a scale never seen before.

  16. The Internet went down!

  17. Stock value – 20%!

  18. 684.000.000users CorrecterthanBritannica

  19. We are ALLadvertisers A.G.

  20. We believe today’s consumers ... are revealing more emotions Decisions have always been strongly guided by emotions, now tapping into them has become easier.

  21. 40%

  22. People love brands!

  23. We believe today’s consumers ... are smarter than ever They have become part-time marketers. That is why we allow them to walk in your shoes.

  24. Me-marketing is hot

  25. People have become very professional marketeers They use the personalized/targeted communication strategiesbetter than any marketeer in the world

  26. 45% Createadvertising

  27. 66% Feedback onnewproducts

  28. Part time marketeer Post modern nomad Internet is the biggestfacilitator in humanconversations Emotional Empowered

  29. Part time marketeer Post modern nomad People are the oil of the conversationrevolution Emotional Empowered

  30. Part time marketeer Post modern nomad Emotional Empowered

  31. Hype or trend? TREND!Metcalfe’slaw…

  32. We knowthings are changing,we don’tknowhow to act uponit

  33. A revolutionimpliesCHANGE

  34. Needfor RADICAL change

  35. The Conversation Manager It’s time to jump and to become…

  36. Not just aboutobserving & joining social media

  37. integration of word-of-mouthin all marketing thinking & acting

  38. Before we start…

  39. Let’skill a few myths Monster

  40. 6% 6% 88% 1 It’s not all online these days! O PS 94% offline conversations

  41. 2 All sectors, all people! 1 2 3

  42. 3 They’renot as negative as youthink! 6% - 18% =  82% - 94% = 