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Unit 2

Unit 2. Social Correspondence Lesson 9 Letters of Apology. Section 2 Sample Study. Section 1 Getting Started. Section 3 Composing Your Message. Section 4 Writing Your Message. Section 5 Letter Practice. Section 6 Supplementary Materials. 返回. Contents. SEC 2. SEC 3. SEC 4.

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Unit 2

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  1. Unit 2 Social Correspondence Lesson 9 Letters of Apology

  2. Section 2 Sample Study • Section 1 Getting Started • Section 3 Composing Your Message • Section 4 Writing Your Message • Section 5 Letter Practice • Section 6 Supplementary Materials 返回 Contents

  3. SEC 2 SEC 3 SEC 4 SEC 5 SEC 1 SEC 6 返回 Section 1 Getting Started 1 Recall one of the occasions you did something wrong. What did you do to make up after that? 2 Read the following dialogues and then write notes according to the dialogues. Dialogue One Dialogue Two Lily: I owe you an apology, Mr. Steven. Steven: What do you mean, Lily? Lily: I’m terribly sorry about the appointment last Thursday. I hope you’ll excuse me. Steven: Forget it. I’d have done exactly as you did if I had been in your situation. Lily: That’s very kind of you to say so. Eva: Sorry to be late. I was caught up in a traffic jam. Am I the last guest to arrive? John: Yes, VIPs always are. So it’s quite all right. And you’re a very important person at this party. Eva: Oh, please don’t! John: I was just kidding. We’ve been expecting you all the time!

  4. SEC 5 SEC 6 SEC 1 SEC 2 SEC 3 SEC 4 返回 Section 2 Sample Study Sample 1 (1) December 15, 2006 Dear Mary, I am sorry that I was out when you came to see me yesterday afternoon. The fact is that I had an with some friends and, of your visit, them to the cinema. engagement 约会 ignorant accompanied 不知道的 陪同 Not until nine o’clock in the evening did I come back. 直到晚上九点我才回来 You must have been disappointed by my absence. 我不在你一定很失望

  5. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 1 (2) I hope you will not leave the city this week. I will you on Friday afternoon at four o’clock. As this is the first time you come to Beijing, I will take you to some places that may interest you. Please wait for me in your hotel . Yours truly, Lin Cheng call on 拜访 at the appointed time 在指定的时间 Translate

  6. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 1 Translate 玛丽： 很抱歉昨天下午你来看我的时候我恰好出去了。 事情是这样的：我跟几个朋友约好去看电影，不知道你要来。晚上九点我才回来。你一定对我不在感到很失望吧。 我希望你这周不要离开。周五下午四点我去看你。因为这是你第一次来北京，我要带你去一些你感兴趣的地方。请于约好的时间在宾馆等我。 林成 2006年12月15日

  7. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (1) 1000 High Street NW Washington D.C. 20433 April 25, 2006 Mr. Roger Boscar Sunshine Software Company 4828 East 30 Street New York, NY 10016 Dear Roger Boscar: I am very sorry that I missed our scheduled appointment last Tuesday.

  8. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (2) I attempted to get a message to you that my car broke down in the middle of I-80 and I needed to immediately deal with towing and subsequent repairs. I hope you received my message and were not too inconvenienced by my missing our appointment. Our meeting was very important to me. As we discussed previously, the work your company involved in interests me tremendously. I think I could be an asset to your organization.

  9. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (3) I will call your office within the week to reschedule another appointment that is convenient to you. I look forward to meeting with you. Thank you for your time and consideration. Sincerely, Lily Turner Lily Turner Translate

  10. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 Translate 华盛顿特区 西北高街1000号 邮编20433 纽约州纽约市 东三十街4828号 阳光软件公司 罗杰·博斯卡 邮编10016 尊敬的罗杰·博斯卡先生： 很抱歉我上星期二没能如期赴约。 我试图发信息告诉您我的车在I-80路途中抛锚，需要马上处理拖车和随后的修理工作。我希望您收到了我的信息，并希望我的失约没给您带来很多不便。 我们的见面对我很重要。正如我们之前谈过的那样，贵公司的业务深深地吸引了我。我想我对贵公司会是有用人才。 我会在这周之内给您的办公室打电话，重新约定一个时间。盼望与您见面。 感谢您的时间及给予的考虑。 莉莉·特纳 4月25号

  11. Section 2 Sample Study Sample 3 • Dear Mr. / Ms, • We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10. Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy. • Yours faithfully

  12. Section 2 Sample Study Sample 4 • Dear Mr. / Ms, • I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised. • On referring to our earlier correspondence, I find that I had mistaken the date for completion. The fault is entirely mine and I deeply regret that it should have occurred. • I realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay. I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime. These arrangements should see the installation completed by next weekend. • Yours faithfully

  13. 译文 Section 2 Sample Study • 尊敬的先生/小姐， • 昨天收到你的来信，抱怨你新家的中央加热系统未按规定时间装好，对此我非常关心。参考较早的通信，我发现我搞错了完成日期。错误完全是我的，对此我非常抱歉。 • 认识到我们的疏忽给你造成的不便，我们将竭尽全力避免再耽搁。我已指示这项工作优先做并让工程人员加班。这样安排会于下周完成安装。 • 你诚挚的

  14. Section 2 Sample Study Sample 5 • Dear Jolene,I am extremely sorry that I forgot about our lunch date. I was so busy at work that day that it completely slipped my mind. To make amends, I would love to treat you to lunch next Wednesday at that new Italian restaurant, Julie's. Does 12:30 p.m. work for you? I have marked this date in my planner so that I will be sure to see it. Again, I apologize for missing our appointment. • Signature • Sylvester Bigshot

  15. Section 2 Sample Study Sample 6 • Dear Tom Atkinson, It has come to my attention that your order of May 27 for 5 Magnaflux compressors was delivered late on June 27. Please accept my apologies and let me assure you that our company otherwise has a favorable record of delivering by the date we specify. I hope the delay did not cause you much inconvenience and we look forward to serving you again. Feel free to call me at 445-2641 if you have any concerns you wish me to address. Sincerely,

  16. Section 2 Sample Study Sample 7 • Dear JetBlue Customers,  We are sorry and embarrassed. But most of all, we are deeply sorry.Last week was the worst operational week in JetBlue's seven year history. Following the severe winter ice storm in the Northeast, we subjected our customers to unacceptable delays, flight cancellations, lost baggage, and other major inconveniences. The storm disrupted the movement of aircraft, and, more importantly,

  17. Section 2 Sample Study • disrupted the movement of JetBlue‘s pilot and in-flight crewmemberswho were depending on those planes to get them to the airports where they were scheduled to serve you. With the busy President's Day weekend upon us, rebooking opportunities were scarce and hold times at 1-800-JETBLUE were unacceptably long or not even available, further hindering our recovery efforts.

  18. Section 2 Sample Study • Words cannot express how truly sorry we are for the anxiety, frustration and inconvenience that we caused. This is especially saddening because JetBlue was founded on the promise of bringing humanity back to air travel and making the experience of flying happier and easier for everyone who chooses to fly with us. We know we failed to deliver on this promise last week.

  19. Section 2 Sample Study • We are committed to you, our valued customers, and are taking immediate corrective steps to regain your confidence in us. We have begun putting a comprehensive plan in place to provide better and more timely information to you, more tools and resources for our crewmembers and improved procedures for handling operational difficulties in the future. We are confident, as a result of these actions, that JetBlue will emerge as a more reliable and even more customer responsive airline than ever before.

  20. Section 2 Sample Study • Most importantly, we have published the JetBlue Airways Customer Bill of Rights—our official commitment to you of how we will handle operational interruptions going forward—including details of compensation. I have a video message to share with you about this industry leading action.

  21. Section 2 Sample Study • You deserved better—a lot better—from us last week. Nothing is more important than regaining your trust and all of us here hope you will give us the opportunity to welcome you onboard again soon and provide you the positive JetBlue Experience you have come to expect from us. David NeelemanFounder and CEOJetBlue Airways 

  22. Section 2 Sample Study Sample • Dear ___________, • I am truly sorry that__ __ __ ___ • _____ __ _______(道歉的原因). • The reason is that __ _(介绍原因).Once again, I am sorry for any inconvenience caused. Hope you can accept my apologies and understand my situation. • Yours sincerely • Li Ming

  23. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Template Date Salutation Opening: give apology Focus: state the problem and give explanation for what happened Action: arrange for a future action to make up Closing: apologize again or give thanks for understanding Complimentary close Signature

  24. SEC 6 SEC 5 SEC 1 SEC 2 SEC 3 SEC 4 返回 Section 3 Composing your Messages Practice 1 Complete the following chart according to the information given in the samples. The first one has been done for you as an example. __________________________ I am very sorry that... __________________________ __________________________ missed the scheduled appointment last Tuesday __________________________ __________________________ car broke down; dealt with towing and subsequent repairs __________________________ __________________________ reschedule another appointment

  25. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Practice 2 (1) Read the following sentences and write A for the sentence giving apology, C for the sentence explaining the cause, and M for the one stating makeup. 1. We are sorry for any embarrassment this has caused you. 2. I immediately spoke to our supplier about the problem. 3. I’ve taken steps to ensure that it won’t happen again. 4. I must beg your forgiveness for my outspoken and insensitive remarks last night. 5. I am afraid I got carried away in the heat of the discussion. A _____ _____ M _____ M _____ A _____ C

  26. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Practice 2 (2) M _____ 6. With your permission, I would like to resubmit the work—this time correctly. 7. I apologize for not showing up at the meeting this afternoon. 8. I was involved in an automobile accident on the way to work. 9. I forgot to include our hottest new actor. 10. Can we reschedule for this Thursday, the same time? _____ A _____ C C _____ _____ M

  27. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 3 (1) Give your apologies sincerely and clearly with the clues given in the parentheses. 1. I must apologize for (I didn’t show up at the party yesterday). 2. Please accept our regret (the personal computer delivered was damaged). 3. What a pity ( I left it at home). 4. Please accept my sincere apologies for (the incident has caused you distress). 5. I must ask your pardon for (I was careless). _______________________________ not showing up at the party yesterday __________________________________________ that the personal computer delivered was damaged __________________ that I left it at home distress the incident has caused you ______________________________ ________________ my carelessness

  28. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 3 (2) 6. I want to apologize for (I omitted your name in the last issue). 7. We are sorry to inform you (we are unable to make delivery on the appointed time). 8. I regret to say (we are no longer producing the model you order). 9. I didn’t mean to (I got you involved in the matter). 10. We regret (we are unable to accept your proposal). ______________________________ omitting your name in the last issue ___________________________________ _____________________ that we are unable to make delivery on the appointed time ____________________________________________ that we are no longer producing the model you order __________________________ get you involved in the matter ____________________________________ that we are unable to accept your proposal

  29. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 4 (1) Complete the sentences with the proper tense of the verbs given in the parentheses. 1. I can assure you that as long as your order remains effective, we (hurry) delivery to you as best as we can. 2. We are sorry that this error (occur) when one of our employees misread the model number of the merchandise on the list. 3. We value our customers and (continue) to make every effort to meet your needs. 4. Please return your pump as soon as possible to the store where you (purchase) it or call the toll-free number for instructions. 5. We are very sorry for the inconvenience we (cause) you. _________ will hurry __________ occurred _____________ will continue __________ purchased ___________________ caused/have caused

  30. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 4 (2) 6. I must apologize for startling you at 3:00 a.m. when I (have) to pop out to my car for the medicine I had left in a cup holder. 7. From now on, I'll try to be more careful around drinks. I promise I ( take) better consideration of my surroundings. 8. I (receive) my bank statement and (find) some charges on my account that I did not make. 9. We will be happy to exchange your order for the tulip bulbs and we (refund) the difference back to your credit card. 10. I (not intend) to mention your name while I gave the example. ________ had __________ will take __________ received __________ found ____________ will refund ______________ did not intend

  31. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 5 (1) Revise the inconsistent pronouns in the following sentences with the correct form of the pronouns. 1. Many people are ignorant of side effects that diets can have on your health. ____________________________________________________________ ____________________________________________________________ Many people are ignorant of side effects that diets can have on their health. Or: You are ignorant of side effects that diets can have on your health. 2.I am so proud of you, not only for this latest accomplishment, but for all our hard work of the past few years. I am so proud of you, not only for this latest accomplishment, but for all our hard work of the past few years. ____________________________________________________________ ____________________________________________________________ 3. It’s hard for us to pay for health insurance, but you don’t dare go without it. ____________________________________________________________ It’s hard for us to pay for health insurance, but we don’t dare go without it.

  32. SEC 5 SEC 6 SEC 2 SEC 3 SEC 4 SEC 1 返回 Section 4 Writing Your Message Practice 5 (2) 4. Though we like most of our neighbors, there are a few you can’t get along with. Though we like most of our neighbors, there are a few we can’t get along with. ____________________________________________________________ ____________________________________________________________ 5.These days people never seem to get the recognition they deserve no matter how hard you work. ____________________________________________________________ ____________________________________________________________ These days people never seem to get the recognition they deserve no matter how hard they work. 6. We have always appreciated doing business with you, and expect to enjoy it even more now that their new office is only two blocks from us. ____________________________________________________________ ____________________________________________________________ We have always appreciated doing business with you, and expect to enjoy it even more now that your new office is only two blocks from us.

  33. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 5 (3) 7.If you want to do well in this course, one should plan on attending every day. If you want to do well in this course, you should plan on attending every day. ____________________________________________________________ ____________________________________________________________ 8. All of us who have campaigned for you are proud and pleased to have been part of her victory. All of us who have campaigned for you are proud and pleased to have been part of your victory. ____________________________________________________________ ____________________________________________________________

  34. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 4 Writing Your Message Practice 5 (4) 9. I would like to go to a school where one can meet many people who are different from me. ____________________________________________________________ ____________________________________________________________ I would like to go to a school where I can meet many people who are different from me. 10. When we answer the telephone at work, you are supposed to say the company’s name. All of us who have campaigned for you are proud and pleased to have been part of your victory. __________________________________________________________ __________________________________________________________

  35. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 6 (1) Complete the following two letters of apology with the sentences given in the box. A. Please forgive me. B. Thank you for your recent order. C. Please accept our apology for having shipped merchandise in excess of your purchase order. D. I am afraid I won’t be able to go with you to the exhibition this Sunday. E. We have made an adjustment in your account to reflect this error. F. I tried to give you a ring to tell you about my change of plans, but the line is always busy.

  36. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 6 (2) March 25 Dear John, （1） I was just leaving my home for your place when a former classmate of mine called. We hadn’t seen each other for many years. （2）（3） Yours, Bill _________ D _________ F _________ A

  37. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 6 (3) July 14 Dear Sirs: （4） （5） We have also arranged for shipment to pick up the excess merchandise on July 20. We are sorry for the inconvenience this has caused you and are most appreciative of your cooperation and understanding in this matter. （6） Very truly yours, Harold Bennett Harold Bennett _________ C _________ E _________ B

  38. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (1) Complete the following letter according to the situation given below. You are employed by the Scottish Clothing Company (84 Castle Street, Edinburgh EB2 6AJ). An important new German customer, Timpops and Sons ( Bismarckstrasse 45-53, 42115 Wuppertal ), has written to complain about a missing order for 240 Scottish caps. The firm is demanding compensation for loss of sales. Timpops is a customer you want to keep in future. Write a letter to the Manager of Timpops, explaining what has happened to the order and telling her when delivery will take place.

  39. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (2) （1） 84 Castle Street Edinburgh EB2 6AJ January 20, 2007 （2） Timpops and Sons Bismarckstrasse 45-53 42115 Wuppertal Germany _________________________ Scottish Clothing Company _________________________ The Manager

  40. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (3) Dear Madam: （3） I have looked into the matter of the missing 240 Scottish caps, and I am afraid that it is our fault. I hope you will accept our apologies for the inconvenience. I checked the files and found the cause of the problem. （4） . _________________________________________________ _________________________________________________ I am very sorry to learn that your order has not arrived. (making an apology) _________________________________________________ _________________________________________________ _________________________________________________ An error on our computer records showed your account to be in arrears. For this reason the Dispatch Department did not send out your order. (explaining the cause)

  41. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (4) I have personally supervised matters now, and （5） The new delivery date is the 27th of this month. To compensate you, we are happy to offer you a further 10% discount on the order. I hope we can continue to do good business. Please accept our sincere apologies once again. （6） Holly Park Marketing Manager the caps will arrive at your warehouse in 3 days (solution) _______________________________________________ Yours sincerely, _________________________

  42. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 8 Suppose you are Mr. Thompson, you have received the following letter of complaint from your customer. Write a letter of apology to him. June 20 Dear Mr. Thompson, Before scheduling an appointment with you to discuss the incorporation of my business, I asked your secretary about your legal fees. He told me you charge $100 an hour. I was therefore surprised to receive a bill for $350 when I spent no more than one hour with you. I will appreciate an explanation of my bill. Thank you. Sincerely, Margaret Ivory

  43. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 6 Supplementary Materials Useful Expressions (1) 1. I am sorry that I couldn’t attend your party because... 很抱歉不能参加你的宴会，因为…… 2. I wish I didn’t give you too much trouble. 但愿没给你带来太多麻烦。 3. I regret that my carelessness has caused you too much inconvenience. 为我的粗心给你带来这么多麻烦感到后悔。 4. Much to my regret that... 令我遗憾的是…… 5. I was distressed to hear/discover that... 听到/发现……我深感不安。 6. I am writing to ask you for forgivingness. 我写信请求你的原谅。

  44. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 6 Supplementary Materials Useful Expressions (2) 7. Let me apologize here that... 让我在此为……道歉。 8. I owe you an apology for... 我应该为……向你道歉。 9. Thank you for your patience and understanding. 感谢你的耐心与理解。 10. Please forgive me. 请原谅我。 11. Please accept my apology/apologies for... 请接受我对……的歉意。 12. Please excuse my thoughtlessness. 请原谅我的考虑不周。

  45. 返回 Thank You !

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