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PR on a Shoestring – Using Social Media

PR on a Shoestring – Using Social Media. Tracy Spence. “A good reputation is more valuable than money. “ -Publilius Syrus Latin Writer and Mime artist 85BC to 43BC Publilius is the Latin word for PUBLIC. Who are your Publics?. What’s the difference?.

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PR on a Shoestring – Using Social Media

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  1. PR on a Shoestring – Using Social Media Tracy Spence

  2. “A good reputation is more valuable than money. “ -Publilius Syrus Latin Writer and Mime artist 85BC to 43BC Publilius is the Latin word for PUBLIC

  3. Who are your Publics?

  4. What’s the difference? How does it differ from advertising? Advertising Public Relations

  5. What’s the benefit? How does PR benefit your Company?

  6. How is it done? How do the professionals do it?

  7. Good and Bad News Bad News Good News

  8. Networking & Public Speaking

  9. Networking & Public Speaking

  10. Freebies

  11. Freebies

  12. Sponsorship

  13. Sponsorship

  14. Media

  15. Press & Press Releases

  16. Viral Campaigns - Twitter

  17. Viral Campaigns - Facebook

  18. Viral Campaigns – You Tube

  19. Summary USE SOCIAL MEDIA TO... • Increase Brand Awareness • Improve Search Engine Optimisation • “Meet” New People and Communicate • Offer Added Value (Free Advice, Hints, Tips etc.) GET: • Enhanced Reputation • Trust • Minimal Investment • New Business • Increased profitability

  20. Thank you and any questions ? Tracy Spence

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