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Industry Research Tools for Strategic Planning

Learn how to access industry reports, trends, and growth projections using IBISWorld, S&P NetAdvantage, EIU, and Thompson One. Enhance your research with comprehensive market data and analysis from top sources.

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Industry Research Tools for Strategic Planning

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  1. Week 4: Industry Research Sept. 29, 2010

  2. What’s the end goal here? • Learn how to find sources of information for use in industry research

  3. IBISWorld • Industry reports on trends and growth projections • Has industry reports for all US industries • Many global found through search • Access through Johnson School Library homepage

  4. IBISWorld Reports • Intro to report • Contains industry definition • Products and services offered by industry • Similar industries to get different angles on data • Industries that will effect demand and supply

  5. IBISWorld Reports • Executive summary • Key statistics • Product/geographical segmentation • Market characteristics • Industry conditions • Key factors • Competitors • Performance and outlook

  6. IBISWorld Strength • Great source of basic information on industry trends • Past numbers and future growth predictions very helpful • Graphs that can be used to showcase industry arguments • Insight into future problems within the industry

  7. S&P NetAdvantage • Great breakdown of recent events • Both general industries and sub-industries • Applies events to future predictions • Focused on current and future trends that will be sweeping an industry

  8. S&P NetAdvantage • Gives a breakdown by industry of past performance • Rates strength of each broad industry • Economic calendar shows all upcoming economic news • Can be a little ovewhelming and finding the important stuff can be difficult • Very broad macro take on the economy, also

  9. EIU • Economist Intelligence Unit • Has reports on every country, month by month • Future outlook • Politcal scene • Economic policy and performance • Data and charts

  10. Thompson One • Great place to find research reports on individual companies • Can read through these to find analysts takes on overall sector and industry • Also good to look at competitors • Can only be used in IE

  11. Yahoo Finance • Not much information on industries • More useful to find companies within a specific one • Good source of news updates on particular one

  12. Cornell Library Guide • http://guides.library.cornell.edu/content.php?pid=3602&sid=20372

  13. See you next week • Thanks for coming!

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