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This project aims to improve safety on campus roads shared by motorists, cyclists, and pedestrians at an urban university. We propose a redesign focusing on education and awareness to reduce traffic accidents. The key solutions include implementing a woonerf, protected cycle track, and providing bicycle lights to increase safety. The target audience includes students, faculty, and the campus transportation department to promote a safer environment for all travelers. The chosen medium is a user-friendly website designed to engage and inform the audience effectively through visuals and consistent writing style.
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Implementing Safer Campus Transportation By: Geer Teng, Alex Miller, Hanha Lee, Jae Kim, Kellen Seaman
Background • − OSU has 55,000 students enrolled at Columbus campus, 45,000 are undergraduates. • − Campus area lies in urban area; needs to share roads with so many motorists, cyclists, and pedestrians. • − From statistic, around 250 traffic accidents not resulting in injury, and 10 to 20resulting in injury,happened in campus each year between 2010 and 2012.
Purpose • Multiple Purposes • 1. Education • What is expected of all travelers • 2. Awareness • 3. Propose a redesign to increase overall safety • Promote change
Audience • Audience 1. Student– students should know how to avoid traffic accidents and how to make their own contributions to help develop the traffic system. 2. Faculty– faculties should emphasis the importance of traffic safety during lectures to help student build the sense of self-protection. 3. OSU Campus transportation department or relevant department – they are the most important audience, because they can make the final decision to decide how to develop our campus traffic system and take action to implement it.
Overview • Solution • Woonerf - Shared street where there is no separation between the pedestrians, bicyclists and drivers - Contains traffic calming measures - Drivers and bicyclists to slow down and drive with extra caution. - Reduce the speed averaging 8-15 mph • Protected Cycle Track - Provide road exclusively for bicycles with the barrier - Decrease the rate of the accident occurring with the bicyclists - Increase the bicycle ridership from 18 to 20%. • Bicycle Light - Improves visibility of bicyclists - Decrease 33% of accident rate for bicyclists - Decrease 41% on bicycle accident resulting in personal injury.
Showcase Chosen Medium • http://jkim3901.wix.com/roadsforbicycle
Visual Design and Rhetorical Strategies Design Choices and Rhetorical Strategies We considered many design choices and rhetorical strategies. • Make the website easy to navigate • Grab and keep audience attention • Use images to enhance information • Similar writing style for smooth flow • Text sizes for appropriate emphasis
Conclusion - One of the largest Universities concentrated in an urban area, yet lack of contribution of safety for students and residents. -Target Audiences • Department of Public Safety • Students • Faculty -Three solutions combined into one complete solution • Woonerf • Protected cycle track • Donating bicycle lights -Website • Easy to navigate and communicate • Provides • Images for visual attention - Consistent writing style for the flow - Emphasize using different text sizes Questions?
