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Milk . MILK. The Truth. A Cow. The History of MILK. Milk is as ancient as mankind itself as it is produced by all species of mammal, from man to whales as the perfect source of nourishment for their young.

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MILK


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    Presentation Transcript
    1. Milk. MILK The Truth

    2. A Cow.

    3. The History of MILK • Milk is as ancient as mankind itself as it is produced by all species of mammal, from man to whales as the perfect source of nourishment for their young. • The first reports of human consumption of other mammalian milks date back as early as 6000-8000 BC. At this time ancient man learned to domesticate species of animals initially for the provision of meat, and then later for the provision of milk for general consumption. • Mammals used for milk production included cows, buffalo, sheep, goats, and camels, all of which are still used in various parts of the world for the production of milk for human consumption today.

    4. What MILK is good for Calcium!!!! Good for your bones and teeth (fights osteoporosis) Full of nutritional proteins & goodness Makes you strong!! Makes you tall!!! Good for your skin!!!!

    5. Classic Milk marketing

    6. Modern marketing:Got Milk? • https://www.youtube.com/watch?v=lpOeHnotqDQ • Got Milk? is an American advertising campaign encouraging the consumption of cow's milk. • Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. • It has been running since October 24, 1993. • Got Milk? is one of the most famous commodity brand and influential campaigns in the United States

    7. Your Mum.It is not her fault really.

    8. The Truth or at least some of it. Http://www.youtube.com/watch?v=HB12MtxZjTM Calcium IGF-1 Mastitis Lactose intolerance Ethics

    9. CALCIUM • The body needs calcium for vital operations, such as controlling muscular contractions, blood clotting, transmission of nerve impulses and other utterly essential tasks. When the body needs to supply calcium to the blood for any reason, it acts as if the bones were a ‘bank’ of stored calcium, and through a series of biochemical reactions a ‘check’ is drawn on the calcium bank. Your body draws calcium from your bones to supply calcium to your blood. • Calcium is essential for living organisms, in particular in cell physiology, where movement of the calcium ion Ca2+ into and out of the cytoplasm functions as a signal for many cellular processes. As a major material used in mineralization of bone, teeth and shells, calcium is the most abundant metal by mass in many animals.

    10. Calcium in milk &osteoporosis Throughout the world, the incidence of osteoporosis correlates directly with animal protein intake. The greater the intake of protein, the more common and more severe will be the osteoporosis. In fact, world health statistics show that osteoporosis is most common in exactly those countries where dairy products are consumed in the largest quantities - the United States, Finland, Sweden and the United Kingdom. Summarising the medical research on osteoporosis, one of the nation’s leading medical authorities on dietary associations with disease, Dr. John McDougall, says: “I would like to emphasize that the calcium-losing effect of protein on the human body is not an area of controversy in scientific circles. The many studies performed during the past 55 years consistently show that the most important dietary change that we can make if we want to create a positive calcium balance that will keep our bones solid is to decrease the amount of proteins we eat each day. The important change is not to increase the amount of calcium we take in.” Dr. John McDougall http://foodmatters.tv/articles-1/the-truth-about-calcium-and-osteoporosis

    11. IGF(Insulin like growth factor) IGF-1 is a hormone similar in molecular structure to insulin. It plays an important role in childhood growth. The IGF signaling pathway has a pathogenic role in cancer. Studies have shown that increased levels of IGF lead to increased growth of existing cancer cells. IGF is passed from Mother to calf in order to help it grow fast, if taken in by adult humans, IGF can sit by until it locates any mutated cells such as Cancer and it starts to increase growth of said cancer cells. IGF is said to be one of the, if not the single most dangerous carcinogenic known, but is consistently being played down by those within the Dairy Industry.

    12. Mastitis

    13. MASTITIS : inflammation of the breast or udder usually caused by infection http://www.merriam-webster.com/dictionary/mastitis

    14. Mastitis is the inflammation of the mammary gland and udder tissue, and is a major endemic disease of dairy cattle. It usually occurs as an immune response to bacterial invasion of the teat canal by variety of bacterial sources present on the farm, and can also occur as a result of chemical, mechanical, or thermal injury to the cow's udder. Mastitis treatment and control is one of the largest costs to the dairy industry in the UK, and is also a significant factor in dairy cow welfare. Losses arise from: Milk thrown away due to contamination by medication or being unfit to drink. A reduction in yields due to illness and any permanent damage to udder tissue. The extra labour required to tend to mastitic cows. The costs of veterinary care and medicines. The cost of reduced longevity due to premature culling. http://www.dairyco.org.uk/technical-information/animal-health-welfare/mastitis

    15. Lactose intolerance Lactose is a sugar derived from galactose and glucose that is found in milk. As babies when we are nursing, we have an enzyme (Lactase) to break apart lactose into galactose and glucose for ease of digestion, after the age of weaning (2 years old approx), we lose this enzyme. 75% of the population of the world are lactose intolerant Some caucasians of European descent have built up a tolerance to Lactose due to generations of drinking mammalian milk whereas the rest of the world is Lactose intolerant. Meaning those who can drink milk (most of us) are the minority, basically freakish mutants. Symptoms of lactose intolerance: Abdominal bloating Cramps Flatulence Diarrhea Nausea Borborygmi(rumbling stomach) Vomiting These appear thirty minutes to two hours after consumption

    16. Conditions/illnesses/diseases’linked to milk consumption Asthma Acne Psoriasis Breast Cancer Prostate Cancer Ovarian Cancer Osteoporosis & Many more

    17. Ethics http://www.youtube.com/watch?v=PHM_CDK7RAk http://www.youtube.com/watch?v=wAvgM6Xbku4&list=PLADFEC90D1E134A5B Although a cows life expectancy is 20-25 years, most dairy cows are slaughtered between the ages of 4-6.

    18. Milk wasa bad choice.

    19. Thank you.