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Creative Management: Unleashing the Power of Teamwork and Big Ideas

Explore the art of management in achieving defined objectives through teamwork, creativity, and generating original ideas. Learn about the 3 Ps of creativity, the creative process, and how to foster creative thinking within a team setting. Discover practical tips for finding innovative solutions and navigating the realm of creative industries.

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Creative Management: Unleashing the Power of Teamwork and Big Ideas

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  1. Create Creative 1.1 Creativity Diyah Ayu Amalia Avina M.Si

  2. The organization an coordination of the activities of a business in order to achieve defined objectives • Management is often included as a factor of production along with machines, materials and money • Source : http://www.businessdictionary.com/definition/management.html#ixzz2LE2aO62R Management

  3. What is management ?(2)

  4. Sebuahtimadalahsebuah unit yang terdiridari 2 orang ataulebih yang berinteraksidanmengkoordinasikanpekerjaanmerekauntukmenyelesaikansebuahtugas yang spesifik • (Daft, 2003:171). Team

  5. TEAM • Tim kerjaadalahkelompok yang usaha-usahaindividualnyamenghasilkankinerjalebihtinggidaripadajumlahmasukanindividualnya • (Stephen, Timothy 2008:406).

  6. Definisiinimempunyaitigakomponen. • diperlukan2 orang ataulebih. Tim dapatcukupbesarwalaupunkebanyakankurangdari 15 orang. • orang dalamsebuahtimmelakukaninteraksisecarateratur. Orang yang tidakberinteraksidantidakmembentuksebuahtim. • orang dalamsebuahtimterbagisebuahtujuanberkinerja.

  7. klasifikasitimkerjaberdasarkansasaran • Sopian (2008:32)

  8. klasifikasitimkerjaberdasarkansasaran • Sopian (2008:32)

  9. klasifikasitimkerjaberdasarkansasaran • Sopian (2008:32)

  10. klasifikasitimkerjaberdasarkansasaran • Sopian (2008:32)

  11. Creative

  12. Creative

  13. Idea? • Idea is a thought or a concept in the mind. • It’s formed by mentally combining pieces and fragment of thoughts into something that conveys a nugget of meaning • It’s a form of construction  A MENTAL CREATION

  14. Idea.. (James Web Young - Young and Rubicam agency)

  15. BIG IDEA • A theme or central concept (creative concept) • Ex : marlboro Man with its conotation of western independence and self reliance • 4Mata (and bukan 4mata) relaxing and funny talkshow with tukulthe“katro” person • A theme comes along with concept – • Concepting : the process of coming up with a new idea

  16. BIG IDEA = MORE THAN JUST A NEW THOUGHT • Our media need to accomplish something => • Branding Media or branding program • get audiences

  17. BIG IDEA = MORE THAN JUST A NEW THOUGHT

  18. CREATIVITY • Most people have their own definition of creativity , which is very subjective

  19. Kreativitas • Proses memproduksisesuatuyangoriginal dan berharga • – Individukreatif menunjukkanproduktivitas kreatif, menghasilkanpenemuan, paradigma revolusioner. • – Individukreatif biasanyamemilikigayahidupkreatif dikarakterisasikandenganfleksibilitas, perilakuyangtidakstereotipikal, dan tidaksama denganorang lain

  20. Creative element : 3 Ps

  21. HOW CREATIVITY WORK ?3 Ps of creativity

  22. Creative People

  23. It’s How MuchYouProduce – Individukreatif dapatmenghasilkanberbagai cara untukmenyelesaikanmasalah • It’sWhatYouKnow • – Apayangmembedakanindividu kreatif daripadayangkurang kreatif adalahkeahlian dan komitmenmerekaterhadapusaha-usahakreatifnya

  24. It’sWhoYouAre • – Perankepribadian dan mo,vasidalamkrea,vitas – Mo,vasiintrinsik (kenikmatandari proses krea,f) • sangatpentinguntukkrea,vitas, sedangkanmo,vasiekstrinsik (ketenaran, keberuntungan) sebenarnyadapatmenghambatkrea,vitas • Whereyouare • – Faktoreksternalyangberkontribusiterhadapkrea,vitas • – Konteks (waktu, ruang, sumber daya) darikaryakreatif

  25. Personality  Creative • Personality  your own distinctive and consistent pattern of how you think, feel and act, • Even tough you’re not creative genius but you may still have creative abilities that can be nurtured and developed • Area of personality most related to creativity is how open you are to new experiences • http://www.personalitytest.org.uk • MBTI http://www.personalitypathways.com/type_inventory.html

  26. MBTI – Myer-BriggsTypeIndicator • • Dikembangkandari Tipe KepribadianJungolehIsabelMyer dan KatherineBriggstahun 1930 • •  Tes ini digunakanuntukmengetesKpe, kekuatan, dan kelemahandalamkepribadianseseorang. • •  Tes ini mengukurbagaimanamanusiamelihat (mempersepsi) dunia dan membuatkeputusan. • •  Kepribadianmanusiadideskripsikandari unsur- unsur tipe-nya.

  27. Tes-tesdiatasbisadigunakanuntukmenyeleksicalonpegawaiperusahaanTes-tesdiatasbisadigunakanuntukmenyeleksicalonpegawaiperusahaan • • Tidakadabenar/salahataubaikKdakbaik

  28. How creative are you?

  29. Divergent thinking (right brain thinking) Left brain thinking Right brain thinking • Logical • Linear (right order – inductive or deductive) • Intuitive • Holistic • Artistic • Emotionally expressive

  30. Characteristic of creative people..(1)

  31. Characteristic of creative people..(2)

  32. The creative leap

  33. Creative Process and Idea

  34. Creative Process

  35. Practical tips : How to finding creative idea

  36. HOW TO CREATE ORIGINAL IDEAS

  37. To prevent unoriginal ideas, avoid to work around :

  38. Creative Industry

  39. Creative industry

  40. Industry creative => fokuspada proses kreatif -- tidakberskalaindustribesar • Ex : menulisbuku = creative • Penerbitberskalabesar = industripadaumumnya

  41. UKM = Creative Industry ? • Definisi UKM menurutKemenkop : • Usaha kecil => kekayanbersih paling besarRp 200 jt , tidaktermasuktanahdanbangunantempatusaha, danmemilikipenjualantahunan paling banyakRp 1M • Usaha menengah => kekayaanbersihlebihdari RP 200jt – 10 M, tidaktermasuktanahdanbangunan

  42. Definisi UKM Menurut BPS = berdasarkuantitastenagakerja • Usaha kecil = naker 5 -19 orang • Usaha menengah = 20-99 orang

  43. Definisi UKM menurutKemenkeu no 316/KMK.016/1994 : Peroranganataubadanusaha yang telahmelakukankegiatan/ usaha yang memilikipenjualan / omset per tahunsetinggi-tingginya 600 jt, atauaset/aktivasetinggi-tingginya RP 600jt (diluartanahdanbangunan yang ditempati) terdiridari • Bidangusaha (Fa, CV, PT, dankoperasi) • Perorangan (pengrajin/industrirumahtangga, petani, peternak, nelayan, perambahhutan, penambang, pedagangbarangdanjasa)

  44. UU no 20 th 2008 Usaha Kecil adalahentitas yang memilikikriteraiasebagaiberikut : • 1. kekayaanbersihlebihdariRp 50 jt s/d paling banyakRp 500 jt. Tidaktermasuktanahdanbangunantempatusaha • Memilikihasilpenjualantahunanlebihdari 300 jt – 2.5 M Usaha Menengahadalahentitas yang memilikikriteraiasebagaiberikut : 1. Kekayaanbersihlebihdari 500 jt s/d Rp 10 M Tidaktermasuktanahdanbangunantempatusaha

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