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Creative Advertising Class Overview

Welcome to Day One of the Creative Advertising class. Get to know each other, set goals, review housekeeping rules, and understand grading criteria. Learn how to think strategically, evaluate ideas, and match ads to market strategy.

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Creative Advertising Class Overview

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  1. Welcome to Day One Roger Bodo • http://www.gecko9.com/whenigrowup.html Directions Spot

  2. Day One Ideas • What we’ll do today • Receive Syllabus • Find who I am and who you are • 15- to 20-second commercial • Such as: Major, last book read, best movie seen this summer, hobbies, languages spoken, travels this summer, etc. • (HAND IN TO ME AT END OF CLASS) • So, you want to be in advertising: http://www.gecko9.com/whenigrowup.html • Set semester goals and your expectations • Fog or clear cards • Tent cards • Seating chart and attendance sheet

  3. Housekeeping • What can I do to help you succeed? Suggestions? • Priorities: Family emergencies come first.

  4. Dos and Don’ts • Put Cell phones on silent or stun or off • Nothing allowed that will disturb others • Music, etc. • Bring the tools you will need to class • No food or drink in this room • Explanations of what I will look for and grade on • Being able to ID Strategy and think strategically • Evaluate ideas and ads • Matching ad executions to copy and market strategy • Attention to detail • What will hurt • Sloppy work (Grammar, spelling, structure) • Borrowed work • Inattention in class • Not following directions (45 sec 30-sec cmml.) • Absences (see attendance policy) • Can re-do assignments not tests • I will notify if content of day may have religious or moral items and you can excuse yourself from that part of class

  5. Summary • Today we learned something about each other and what the semester will hold. We: • Identified some key facts about each of us and our personal preferences • Set course content and expectations • Yours • Mine • ASU’s • Confirmed how the classroom would function

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