slide1 n.
Download
Skip this Video
Download Presentation
Bad Promotions Agency

Loading in 2 Seconds...

play fullscreen
1 / 19

Bad Promotions Agency - PowerPoint PPT Presentation


  • 87 Views
  • Uploaded on

Bad Promotions Agency. Overview. Zara is one of the world’s top fast fashion brands Owned by world’s top apparel company: Inditex First store opened in Europe in 1975 Product for men, women, & children Recently introduced a home furnishings line. SWOT Analysis. Competitors.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Bad Promotions Agency' - stacie


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Overview

  • Zara is one of the world’s top fast fashion brands
  • Owned by world’s top apparel company: Inditex
  • First store opened in Europe in 1975
  • Product for men, women, & children
  • Recently introduced a home furnishings line
slide5

Positioning Map

High Price

Urban Outfitters

Zara

H&M

TopShop

High Quality

Low Quality

Gap

Forever 21

Wet Seal

Low Price

slide6

Target Market

  • 25-35 years old, Gen Y and beginning of Gen X
  • Young professionals, college educated
  • Single or newly married
  • Socialites
  • Price Conscious
  • Fashionable
slide7

Message Strategy

Quality doesn’t have to be expensive. If you shop with Zara we promise you…

Quality you can afford

slide8

Promotional Strategy

  • Current…
  • Zara uses display windows and newsletters as the only tool for promoting the brand
slide9

Promotional Strategy

  • New…
  • Zara has been very successful without promotions; however, the success can be increased by initiating the following promotional strategies:
    • Delivering sales promotions by e-mail
    • Featuring advertisements in top selling magazines
    • Creating billboard advertisements
    • Radio Broadcasting in cities were new stores will open
    • Digital banners, and pop under windows
    • Product placement into various movies and TV shows
    • Creating TV commercials
slide10

Media Strategy

  • Goal: To expand the depth in the current target market
  • Media forms:
    • Mass media
      • Magazine & billboard ads
      • Radio broadcasts
    • Direct marketing
      • Hard copy newsletters
      • Digital copy newsletters
    • Banners
      • Pop-under windows
      • Search engine marketing
      • Cross-site scripting
    • Branded entertainment
      • Second-hand marketing attempts
slide11

Direct Mail

  • Sales promotions will be sent to consumers through direct mail
  • Will include holiday sales, free shipping offers, etc.
slide12

Magazine Ads

  • Ads will be featured in the top selling fashion magazines in the US
  • Enables the company to reach more consumers in their target market that subscribe to these magazines
  • The ads would feature the company name, merchandise, and very brief information about Zara
slide14

Billboard Ads

  • Billboard ads will be similar to the magazine ads
  • Featured in major cities
slide15

Radio Broadcasting

  • Radio broadcasts will be delivered in cities where new stores will open
  • Broadcasts will feature store specific information, promotions, and events (if applicable)
slide16

Banners

  • Click- through banners will appear on fashion related sites and social media sites
  • Pop-under windows will appear after related searches
  • Zara will appear as one of the top three results when specific searches are complied
slide17

Branded Entertainment

  • Branded entertainment will be a second-hand marketing attempt, placing shopping bags or merchandise in movies relating to the brand.
slide18

TV Commercial

  • The tv commercials will be similar to the H&Mcommercials in terms of:
    • Showing minimal product
    • Featuring company name
    • Simple & easy
    • Slightly more high fashion
  • http://www.youtube.com/watch?v=N4Z-4rHcrfw