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Entrepreneurship Mr. Bernstein. Promotions. Advertising. Sales Promotions. Promotional Elements. Publicity. Personal Selling. Entrepreneurship Mr. Bernstein. Estimate Advertising Costs for a Product or Event: 1. Newspapers 2. Magazines 3. Direct Mail

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slide1

EntrepreneurshipMr. Bernstein

Promotions

Advertising

Sales Promotions

Promotional Elements

Publicity

Personal Selling

entrepreneurship mr bernstein
EntrepreneurshipMr. Bernstein

Estimate Advertising Costs for a Product or Event:

1. Newspapers

2. Magazines

3. Direct Mail

4. Outdoor Advertising (ie Billboards)

5. Directories (ie Yellow Pages)

6. Transit Advertising (ie subway cars)

7. Television

8. Radio

9. Clothing and other labeled items

Internet: 10. Pay Per Click, 11. Search Engine Optimization, 12. Email campaign,

13. Social Media

entrepreneurship mr bernstein1
EntrepreneurshipMr. Bernstein

Estimate Advertising Costs for a Product or Event:

Cite websites used

Answer: How can advertising effectiveness be measured?

Estimate the cost of in-house staff producing website and social media content. How much would you have to pay the employees involved? What other costs would you incur (equipment, software, etc.)?