Strategic Growth Starts with a Fractional CMO and a Trusted Startup Mentor

1. Strategic Growth Starts with a Fractional CMO and a Trusted Startup Mentor While building a startup, every resource, decision, and moment counts. In early stages, when the business is still shaping its marketing systems, brand positioning, and overall growth strategy, the role of a Fractional CMO and a reliable Startup Mentor becomes critical. Rather than hiring a costly full-time executive, agile startups now turn to fractional leadership, which brings senior-level experience at a lower investment. Unlike consultants, Startup Mentors guide founders through common challenges, encourage faster decision-making, and inspire long-term strategic thinking. Who is a Fractional CMO? A Fractional Chief Marketing Officer (CMO) is a senior-level marketing expert who works part-time or on specific projects. They deliver strategic vision, leadership, and execution—without the long- term commitment or high salary of a full-time C-suite hire. For startups and MSMEs, this model is extremely efficient. A Fractional CMO oversees essential functions such as: • Go-to-market (GTM) strategy • Brand positioning and development • Lead generation and demand creation • Customer journey mapping • Digital marketing execution • Performance analytics and campaign optimization The result? A well-oiled marketing engine that scales with the company. Significance of Mentorship for Startups A Startup Mentor is someone who walks alongside the founder, offering experience-based insights into what it takes to build and scale a business. Startups typically deal with constant pressure—from securing funding to achieving product-market fit, all while navigating fierce competition. Mentors provide unbiased guidance, feedback on business decisions, insights into team building, investor relations, and setting long-term goals. In this way, a Startup Mentor becomes more than just an advisor—they are a strategic partner in your growth journey. The Impact of Right Guidance on Startup Success 1. Strategy Clarity

2. Both the Fractional CMO and the Startup Mentor help startups focus on what truly matters— ensuring that marketing, branding, and growth activities are aligned with business goals. 2. Cost-Effective Expertise Startups can tap into high-level expertise without the full-time costs, making it easier to stay lean and agile. 3. Rapid Execution Expert input helps startups move quickly—from ideation to launch. This accelerates time-to-market and speeds up customer acquisition. 4. Scalable Systems A Fractional CMO builds scalable, data-driven marketing frameworks, while a Startup Mentor advises on creating a sustainable business structure. 5. Objective Feedback Founders can get emotionally attached to their product. External perspectives from mentors and CMOs offer reality checks that sharpen decisions and validate plans with real-world insights. Why Srishti Consulting? Srishti Consulting, located in Gurgaon, is a boutique business advisory firm offering specialized services as a Fractional CMO and Startup Mentor. With deep industry knowledge across SaaS, consumer goods, education, manufacturing, and services, Srishti is known for delivering actionable, growth-focused strategies. Their services support founders from the idea stage to scale-up, including: • Strategic marketing leadership • Brand identity and messaging frameworks • Customer acquisition and retention strategies • Investor readiness consulting • Personalized one-on-one founder mentoring If you're a startup founder aiming to grow efficiently and strategically, working with Srishti Consulting gives you direct access to professionals who understand your path and know how to guide you through it. Contact Srishti Consulting Address: D-4, 2nd Floor, Mayfield Gardens, Sector 50, Gurgaon 122018, Haryana Phone: +91-9560111191 Email: info@srishticonsulting.com Website: www.srishticonsulting.com