1 / 7

S R Initiatives - Advertisement Designing

SR Initiatives is a design Studio offering Visual Communication Solutions in Brand Development, Graphic Interface Design, Digital Media, Web Design and Print.<br>http://www.srinitiatives.com<br>

srinitiatives
Download Presentation

S R Initiatives - Advertisement Designing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By S R Initiatives aDvertising

  2. Advertising Description • Advertising is an accepted part of everyday life, there is still great debate as to how advertising works and the role it can and should perform within the marketing communication mix. This module enables the applicants to reviews this debate and apply the theories to the advertising in our media today. • They will learn how to put together an advertising plan and will examine the ingredients of an effective advertisement and ways in which this effectiveness can be measured.

  3. Aims and objectives • To gain an understanding of the role of advertising within the marketing communications mix. • To develop knowledge of advertising strategy and planning. • To examine the importance and uses of creativity in advertising. • To gain an understanding of various production techniques. • To appreciate the complexities of evaluation.

  4. Brand and Marketing mix What is a Brand? • It is a product whose producer has made every effort to make it specific desirable to potential buyers, consistently using every element in its presentation to do so.

  5. Role of Advertising • Simply put: Advertising exists to help to sell things. • It is mainly about brands. • It is mainly designed to create and strengthen consumer impressions of the brand. • Exception is public service advertising.

  6. The importance of advertising • Involves a huge amount of money. • Work is done by relatively few people • Major expense is for media time/space. • Companies spend only a small percentage of sales on advertising.

  7. Thank You to Stay With Us

More Related