The Switching Fantasy Theme Design Development of Kidswear

1. Switching Fantasy -- The Design Development of Kidswear =

2. Theme Background New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

3. Consumer Portrait The key words, "drivers and applications", which are reflected through the trend concept and customer analysis aroused the thoughts about the themes in terms of design applications. The drivers of the theme affected many aspects including marketing, styling, and designing characteristics. The design, therefore, adjusted through the theme concepts were refined from customer needs.

4. Key Brand -- Raspberry Plum

5. Key Brand -- Raspberry Plum The London-based kidswear brand Raspberry Plum draws inspirations from the album covering, cartoon and festival poster of late 60s and early 70s. This retro yet modern brand tells special fairy tales in an artistic tone. Being a pioneer instead of trend follower, every collection of Raspberry Plum is a unique and uncompromising fashion story.

6. Key Brand -- Airfish The Korea-based kidswear brand Airfish, founded by the Park sisters, Jennifer and Chloe, is committed to integrating trendy artistic colors into pioneering designs. Its bold ruffles and stylish colors are beautiful and lovely, which have attracted the attention of young mothers and little fashionistas all over the world.

7. Theme Color The color combination of Switching Fantasy is generally sweet and fantastic. Bright pink and orange are injected into the basic palette of blue, green and purple. 3D decorations and multi-material details create a romantic atmosphere that stays between reality and dream. The color combinations of infants, toddler and teenager are the main colors of this theme. The design development in autumn and winter can be applied to many scenes.

8. Infants -- Mood Board Warm and gentle pastel colors compose the keynote of Infants. Thick and mysterious Cherry Tomato(PANTONE17-1563TPG) is added to brighten the comfortable space. This soft home vibe makes people warm and relaxed, and these lovely indoor decorations are pretty fun. The childlike creativity is fully exuded in this romantic fairytale world.

9. Key Color -- Tropical Peach(PANTONE13-1318TPG)

10. Key Color -- Tropical Peach(PANTONE13-1318TPG) The soft and pure Tropical Peach is the key color of infants under Switching Fantasy, which can present the pastel and immature world of kids. The gentle temperament endows the whole collection with colors of romantic fairy tales.

11. Key Pattern -- Abstract Flower The patterns of infants are mainly shown in knitted jacquard. These irregular abstract floral patterns bring surprises to A/W 22/23. Joyous and bright colors present a lively and naughty visual effect, and the irregular edges of jacquard are rather artistic. The childish expressions better fit kids' vision. Placement jacquard and all-over jacquard are both available.

12. Key Silhouette -- Triangle Rompers The soft, comfortable materials and bright color conflict of woven rompers perfectly present the lively and flexible features. Knitted rompers and warmer velvety rompers are the key points of this season. Lovely details and lace reveal delicate visual effects. The application of ruffles and bows allows the styles to be sweeter and more naughty.

13. Infants -- Clothing Collocation Pinky Tropic Peach and sunny Banana(PANTONE13-0947TPG) are used as the main tone to reveal the agile and dynamic characters of kids. Bright Cherry Tomato brings more vitality to the winter, and the combination with soft-touch velvet and plush materials is warmer.

14. Infants -- Product Structure

15. Infants -- Product Structure The infants' item of this theme is relatively lesser. Romper and jacket are the main categories of tops(63%), and trousers is the dominating item of bottoms(37%). This product structure well follows the recommended clothing collection of Switching Fantasy, which meets the needs of multiple occasions. As the extension of product line, basic styles have become more stylish. The novel designs of image styles elevate the visual effect of window displays and attract consumers.

16. Infants -- Store Display Gentle and dynamic pastel green wall is the visual base of infants' store display, which fits the dreamy atmosphere of Switching Fantasy. Main pastel green can be paired with comfortable deco style and soft home decorations to present a generally simple and warm space.

17. Toddlers -- Mood Board The richness and tonality of colors show artistry. The toddlers' wear of A/W 22/23 Switching Fantasy is presented from multiple aspects as silhouette, color and texture. The decoration language begins a journey of new generation that desires for travelling and whimsical dream.

18. Key Color -- Purple Rose(PANTONE 15-3716TPG) The mysterious Purple Rose is a trendy color of A/W 22/23, which represents nobility and romance. Dark high-purity colors of toddlers chase for the palette of dreamy garden. The fantastic and illusive color combination makes Purple Rose more mysterious under the theme of Switching Fantasy.

19. Key Category -- Outfit

20. Key Category -- Outfit As a must-have category in A/W, the outfit in A/W 22/23 is not limited by the common sweatshirt outfit. The novel jacket and outerwear outfit is the highlight of this season. Skin-friendly knitted fabric is combined with irregular color blocking, bow and ruffle to show newness. Delicate details are added into the minimalist silhouette of woven jacket to improve the quality.

21. Key Design -- Extravagant Sleeve The design of extravagant sleeve is the key point of toddlers' wear, and the combination with fitted body forms conflict and visual tension. The voluminous shoulder design of spliced gigot sleeve ensures the convenience during movement. The collision with neat sleeves is rather intense.

22. Toddler Girl --Clothing Collocation Mysterious Purple Rose is used as the main color of this series. Complementary Blue Ribbon(PANTONE 19-3839TPG) and Pearled Ivory(PANTONE 11-0907TPG) make the palette more elevated. Bow, tiered skirt, ruffle and velvety materials enrich the series and sweetness. Decorative Banana(PANTONE 13-0947TPG) is combined with striped design to make the style fresh and sweet.

23. Toddler Boy -- Clothing Collocation

24. Toddler Boy -- Clothing Collocation Slightly retro elements are added to create a natural and elegant gentleman attitude. The conflict between Blue Ribbon and Banana interprets the vitality of depressive winter. Pastel Green brings infinite vitality to autumn and winter. The application of check and retro floral pattern underlines the retro charm of Switching Fantasy.

25. Toddlers -- Product Structure There are overall 16 styles in the toddlers' series(boys 8 and girls 8). Jacket occupies the most proportion. Influenced by the daily formal wear, the dress and tiered skirt of girls are also important in this season. More thermal down jacket and velvety outerwear are the key items to keep out the cold. Stylish image styles better fit the product line of this theme. Basic styles enrich the category structure and diversifies the collocations.

26. Toddlers -- Store Display The space design of toddlers' store presents clean and natural spaces and minimalist color blocking. Modern props are shown in linear designs. 3D geometric wall decorations are fused with minimalist home furnishing. The unity of linear wall and geometric decorations creates the interaction between environment and products.

27. Teenagers -- Mood Board Dominating lime color and retro oil-painting keynote are combined with modern human figures to make the picture romantic and poetic, staying between the imagination and reality. Warm yellow hue weakens the visual tension of this palette and increases the practicality.

28. Key Color -- Cherry Tomato(PANTONE 17-1563TPG)

29. Key Color -- Cherry Tomato(PANTONE 17-1563TPG) Bright Cherry Tomato is used as the main color of teenagers. This bold color can fully present the distinctive individuality and attract eyeballs through its intensive visual impact. The positive and bright tonality of the palette is easy for self-expression, which needs no complicated combination. The intense color conflict is more impactive. The new combination with Bright Lime(PANTONE 14-0244TPG) is the elevated future of teenagers.

30. Key Detail -- Knotting The form of knotting increases the highlights and diversity. The asymmetric effect brought by detachable knots is rather casual. Positioning drawstring knot and bowknot bring more sweetness and delicacy.

31. Key Item -- Fur Jacket The consumers of post-pandemic era pay more attention to the comfort and detail of products. Influenced by the fur of adults, eco-friendly fur clothing will also be a key item for teenagers. Fashionable plush style upgrades the thermal property; stripe and asymmetric splicing are the key. Leather & fur materials and textured details enliven the styles and strengthen the individuality of clothing.

32. Teenage Girl -- Clothing Collocation

33. Teenage Girl -- Clothing Collocation Saturated Cherry Tomato is combined with vital Bright Lime Green to reveal liveliness. This flamboyant color conflict brings a creative visual feast. The application of hazy gauze fabric and floral patterns is fantastic and healing. Handmade 3D flowers and ruffle inject a stronger lively and romantic feel.

34. Teenage Boy -- Clothing Collocation The clothing collocation of teenage boy maintains the basic lime green keynote of S/S 2022 and shows higher thickness. Abundant Green(PANTONE 18-6020TPG) and Cherry Tomato create a lively visual atmosphere. Dynamic color conflict is combined with classic check and woolen abstract illustrations to send out a nostalgic and artistic feel. Leather & fur fabrics are warmer, and retro woolen coat uses delicate details to elevate the general quality.

35. Teenager -- Product Structures There are overall 15 styles in the teenager series. Tops take 67% of the structure, mainly knitwear and jacket, while bottoms take 37%. This product structure fits the recommended clothing collocation of this theme and is suitable for multiple occasions. As the extension of product line, basic styles have become more stylish. The novel designs of image styles elevate the visual effect of window displays.

36. Teenager -- Store Display

37. Teenager -- Store Display The store display of teenagers' wear is presented by extremely textured colors and materials. Gray and green are matched with pink color to compose the main atmosphere, which underlines the concept of high-class retro. Retro green tone is fused with the thematic colors to form a harmonious space, which satisfies consumers' desire for qualified stores.