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People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.<br>View: https://www.popfashioninfo.com/trends/color/
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Background People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.
Inspirational Event 1. Cicada is an independent band from Taiwan, China. In the tenth year of the band, it has released a new album Hiking in The Mist with the theme of mountains and forests to experience a brand-new dimension of nature through music. 2. The 23rd book of WithEating is a practical complete picnic guide, making people feel another taste of food in the nature. 3. Born in 1997, Fuji Rock Festival features the camping culture. 4. SHACKY is a log cabin focusing on natural experiences, and located in Grampians, Australia. People can embrace nature and relax freely to experience a new outdoor life here.
Representative IP-Leo (Li You) Leo is born in 1996 in Taiwan, China. She and her boyfriend Zhang Chen are a famous Yama couple. She launched her brand GOOPiMADE in 2016, and also launched her own branded products as well as a selection platform. GOOPiMADE insists that it is not limited by the time or brainwashed by fast fashion. It sticks to the brand concept of comfortable wearing and unique clothing sense. In addition to sharing daily wear on social platforms, Li You is also a model for the brand's publicity pictures. GOOPiMADE has gained many fans in just a few years. And recently, it has a transboundary collaboration with Wisdom, a popular brand in Taiwan, once again delivering a unique brand style.
Representative IP-Satoshi Yamane Japanese designer Satoshi Yamane is one of fashion masters in current functionality circle. He is the chief director of F/CE, and runs a Japanese outdoor shop-ROOT. In addition, he is also the bass player of TOE, a Japanese refreshing post-rock band, thus he can easily play with fashion and music. The FICOUTERE brand was founded in 2010 and renamed F/CE in 2016. The brand takes cultures of different countries as the theme of creation every year, and bag series is the popular product of the brand. Satoshi Yamane and Mami Yamane are respectively the design director of menswear and womenswear for F/CE. In S/S 2017, the brand launched clothing series, and won the TOKYO FASHION AWARD 2018 in October. Satoshi Yamane creates a grocery brand covering daily life, outdoor activities and travel needs.
Representative Brand-ROARINGWILD The theme of ROARINGWILD S/S 2020 is inspired by Silent Spring published in 1962 by Rachel Carson, an American science writer. The book talks about the harm of pesticides to human and the environment, and human beings may face a world without birds, bees and butterflies. From the 1960s when man attempted to conquer and change nature, to the present day when man seeks for balance and coexistence with nature, this series is designed to reflect on conflicts and evolution. The street style and outdoor designs appear in styles of the brand. Natural colors become the key to design. The functionality and utility of clothing are emphasized by practical pockets.
Representative Brand-I Go Out The 96th Pitti Uomo menswear exhibition was held in Florence from June 11th to 14th, 2019. The I Go Out exhibition area of outdoor sportswear made its third appearance. Since it was first launched in June 2018, it has been well received by the participants. This time, I Go Out worked with And Wander (one of the three major Yama Brands in Japan), Hi Tec (an outdoor brand founded in the UK by Dutch Frank van Wezel) and Topo Designs (founded by Americans Jedd Rose and Mark Hansen) to put on a fashion show. The show was particular about materials and functionality, interpreting fashionable designs of "Go Out".
Colors-Call of Nature People are roaming under the wonderful sky on the weekend, and longing for a leisure period of return to pure life, thus comfortable and natural colors become the key to the design. The theme adopts natural light grass green, warm khaki, and foliage green to emphasize the perfect integration of natural colors. Morning mist gray and midnight blue add a sense of exploration to the unknown. Sunny yellow highlights the vitality of spring and summer visually. Natural colors call on people to inspect the essence of life and embrace the real world.
Craft Detail-Deconstruction and Splicing More and more brands are keen on integrating deconstruction with splicing to create a both individual and functional design technique. UMAMIISM splices outdoor functional vest with striped short-sleeve shirts, so that the free and casual brand style perfectly interprets neutral feature of the Yama style. Shirt-style outerwear as an important design is diversified. Multi-layered design in the back panel, mock-layer in the hemline or decorative designs in irregular vest, deconstructed splicing combines individuality and decorativeness with outdoor elements, showing the fashionable and untruly brand charm.
Craft Detail-Decorative Straps Decorative straps are functional and diversified. F/CE uses various materials to make belts, together with functional accessories like buckles and slide to bring a brand-new concept of outdoor fashion through layered match. The Chinese brand, Mountain Fever adopts multiple straps and buckles to be layered, decorative and functional for the vest.
Key Item-Functional Vest Functional vest has been an important item. The vest displays multiple design dimensions through practical details, such as novel spliced materials, the ingenious combination of tapes and tabs and so on. Individual deconstruction is based on spliced materials and decorated by 3D pockets and drawstring, bringing futuristic innovation to the conventional vest.
Clothing Collocation-Women Individual T-shirt is the key item of women's clothing collocation. It can be paired with workwear pants with decorative pockets and deconstructed skirt to highlight the free and casual wearing philosophy. In addition, classic outdoor sneakers and outdoor jackets are the key to the look. In terms of colors, classic grass green and khaki are the keynote, together with decorations of black and dark blue to interpret the perfect combination of fashion and outdoor.
Clothing Collocation-Men Classic outdoor items are dominant in men's clothing collocation. Workwear pants with a design sense become the necessary item. 3D pockets are the important point of pants. Individual camouflage is color-blocked, creating a full outdoor vibe. The loose trench coat is strongly inclusive and versatile to be both outdoor and fashion, fit for a "City Boy". Natural colors are the key to design. Strongly outdoor accessories are used to create charming looks.
Recommended Brand-Women Wood Wood is created by designers Brian SS Jensen and Karl-Oscar Olsen and based in Copenhagen, Denmark. It interprets the Nordic new aesthetics of outdoor fashion. Converse by Feng Chen Wang is worked by designer Wang Fengchen and Converse. Guided by conceptual and functional aesthetics, they smartly combine street elements with fashion. Hazzy transboundarily collaborates with designer Wang Hai. With a theme of "Back to London", inspiration is drawn from haunting seaside memory to express the classic British style. Founded by the artist and designer Kain Picken and Fiona Lau, FFIXXED STUDIOS explores the concept of work and life in contemporary culture through thinking about daily life.
Recommended Brand-Men Munn was founded by Korean designer Hyun-min Han in 2013 and emphasizes the brand aesthetics of luxury defamiliarization. JordanLuca was founded by Jordan Bowen and Luca Marchetto in London, UK. The new season interprets a new appearance of outdoor fashion through rich patterns and natural colors. As one of the three major Yama Brands in Japan, White Mountaineering creates charming brand features through individual printing and layered match in S/S 2020 catwalks. Phipps was founded by American designer, Spencer Phipps. In the new season, it combines the wildness of American cowboy with outdoor classic items, displaying the primitive charm of outdoor style. Founded in 1972, the Brazilian brand, Ellus, combines outdoor style and street fashion in S/S 2020. Multiple details and layered match display the individual fashion.
