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Australia and New Zealand 2015 Social Media Report - PowerPoint PPT Presentation


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An overview of what's happening with Social Media usage in Australia and New Zealand

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Australia and New Zealand 2015 Social Media Report


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    1. Social media marketing increases business results across the board. SPITFIRE / Engage 2

    2. SPITFIRE / Engage 3

    3. Up to 86% of marketers acknowledge the importance of social media in providing maximum exposure for their businesses. SPITFIRE / Engage 4

    4. 95% of marketers recognize increased business exposure from just 6 hours of social media marketing per week. SPITFIRE / Engage 5

    5. Social media is proven to increase ROI and sales. SPITFIRE / DIGTIAL MARKETING AGENCY 6

    6. Sales and ROI are highly responsive to an increase in hours dedicated to social media activity. 74% of those who spend 40+ hours per week on social media marketing increase new business sales. SPITFIRE / Engage 7

    7. How we’re measuring the benefits of social media marketing: SPITFIRE / Engage 8

    8. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. SPITFIRE / Engage 9

    9. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. SPITFIRE / Engage 10

    10. THE MOST IMPORTANT PLATFORMS FOR SOCIAL MARKETERS 11

    11. SPITFIRE / Engage 12

    12. Marketers  plan  on  increasing  their   use  of  blogging  (68%),  YouTube   (67%),  Twi>er  (67%),  LinkedIn   (64%)  and  Facebook  (64%).   SPITFIRE / Engage 13

    13. Marketers  have  sought  to  increase   YouTube  usage  significantly  for  the   last  4  years.  People  are  seeking  the   benefits  of  effecJve  original  video   content.   SPITFIRE / Engage 14

    14. SPITFIRE / Engage 15

    15. 67%  want  to  increase  Twi>er  use   this  year  however  marketers  are   struggling  to  understand  and  use   Twi>er  effecJvely.     SPITFIRE / Engage 16

    16. A  quick  overview   33%  of  acJve  twi>er   users  share  opinions   about  products  &   companies.   Brand  engagement   is  17%  higher  on   weekends.   57%  of  all  retweets   include  a  link.   SPITFIRE / Engage 17

    17. Platforms marketers want to learn more about: SPITFIRE / Engage 18

    18. Digital marketers want original content SPITFIRE / Engage 19

    19. Original content displays knowledge and expertise, it is also favoured by Google Search. SPITFIRE / Engage 20

    20. THE YOUNG POPULATION IS SHIFTING PLATFORMS 21

    21. Many teenagers have been moving away from Facebook to Instagram, Pinterest and other newer social sites. SPITFIRE / DIGTIAL MARKETING AGENCY 22

    22. SPITFIRE / Engage 23

    23. Facebook remains the most dominant platform for social media overall. But usage amongst the young population is decreasing. Active use of Facebook is decreasing, with people liking and commenting less. Facebook users are becoming passive. SPITFIRE / Engage 24

    24. SPITFIRE / Engage 25

    25. SOCIAL AND MESSAGING APP GROWTH 26

    26. SPITFIRE / Engage 27

    27. There are 300 million active monthly Instagram users with 75 million using it daily. SPITFIRE / Engage 28

    28. The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.* * The rate of adoption is defined as the relative speed at which participants adopt an innovation. SPITFIRE / Engage 29

    29. SPITFIRE / Engage 30

    30. 83% of active Pinterest users would rather follow a brand than a celebrity. SPITFIRE / DIGTIAL MARKETING AGENCY 31

    31. SPITFIRE / Engage 32

    32. Snapchat has about 5 million active monthly users. It allows users to send photos without leaving a permanent digital footprint. SPITFIRE / DIGTIAL MARKETING AGENCY 33

    33. Snapchat SPITFIRE / Engage 34

    34. SPITFIRE / Engage 35

    35. ENGAGING PEOPLE WITH BRANDS.

    36. OUR MISSION. Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. SPITFIRE / Engage 37

    37. Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 38