9 Factors That Affect Your Email Deliverability

1. 9 Factors That Affect Your Email Deliverability Before learning about the factors that guide Email deliverability, it is pivotal to understand what we mean by email deliverability. Email deliverability, in simple plutonic terms, is the ability to deliver emails to the inboxes of your subscribers. When running an email marketing campaign for your brand or product, the first and foremost requirement is to create beautiful, original, unique and captivating content for your readers which would not only be read by them, but would also be shared with friends and family on their social media sites. Now, just creating killer content is not enough for you to create a success story for your marketing strategy. You need to ensure that your campaigns have been positioned in a manner that they reach the inbox of your subscribers avoiding spam filters and gets opened and acted upon without facing any challenges. This process of delivering the content safely and securely to the subscribers' inboxes, without bouncing back or being marked as spam, is what has been christened as Email Deliverability.

2. Many a times it has been seen that email marketers are indulged in certain actions, unknowingly or non-realisingly, which may be the cause of the killing of their email deliverability. This is why we have discussed some factors below that improves email deliverability. Utilize these tips for the best deliverability email marketing. Here are 9 things which may be the cause of poor email deliverability: Sending an email to your users without getting blocked and spammed is a crucial task. Every organization struggles to improve email deliverability and reduce the chances of ending up in the spam box. To help you with this task, we have discussed 9 tips for the best deliverability email marketing. Read on. 1. Leaving your subscribers in the dark First impression is definitely the last impression. Once you have built up a solid, permission based email list of recipients who have willingly signed-up with your company to receive correspondences from you, you need to send

3. in a welcome email immediately to lay in your first impression on the subscriber. A failure on your part in doing so would wash away your subscriber's memory as to why they had opted to link with you. A strong welcome email, along with engagements and clicks, immediately after a sign-up would get your subscriber into connecting with your brand on a regular basis. So, maintain the sending frequency for your mails, as per your industry requirement, which works best in the interest of both you and your subscribers. 2. Sending without custom authentication Imagine having been tagged as a spammer in the eyes of spam filters and your recipients? The best solution to avoid this is to authenticate your emails which in turn would permit ISPs to acknowledge the genuineness of your email sends. Authentication is most recommended for getting assistance in for your email delivery to your users' inboxes. To execute authenticity, simply put verified SPF and DKIM settings in place and see how your emails get correctly delivered to their exact inbox destinations. 3. Settling for single opt-in Confirmed or double opt-in sends a confirmation email to people who have signed-up for your subscriptions. Interested users should use this to confirm their sign up. This process protects you from erroneous sign-ups and spambots and even show better results with every engagement metric. It even authenticates your email deliverability and reputation as you would be sending emails only to a genuine, active and engaged list of subscribers. 4. Sending from a free domain email address Never send an email from a domain address that is not yours. The same applies for free domain email addresses like Yahoo, Gmail, Hotmail etc. The reason for this is if you send business or bulk emails using these free email domains, ISPs will automatically mark them as spam. Always use an official company email address that indicates in clear cut terms who you are, wherefrom they are receiving these mails in their inboxes, what is the content of the mail and so on. Also, ensure that the domain that you use is authenticated and is owned by you. This would prevent ISP filters from

4. blocking your emails and it would even help them from being easily recognised by your subscribers. 5. Using unclear or spam flagging subject lines Using spam-free filter flagging keywords is the key to authentication and optimisation of your email subject lines. This means never use all capitals or make use of unnecessary symbols and punctuations which make your email look like spam. Your subject line should always match with the content of your email. Here are a few subject line tips that any email deliverability service would give you regarding the email content: Use a mix of text and images. If your content only has images or texts, your user might lose interest. Send from an actual person to make your email look reliable and authentic. Don't capitalize your subject or use too many punctuations. Run a spam check to know if there's an issue. 6. Sending emails with too many images Spammers hallmark emails which contain too many images and very little copy, or just one single big image. If your email is comprised almost entirely of images that is not displayed by a recipient's email client, it would render your email contents as unreadable and make it difficult for your client to interact with. Hence, the idea should be to follow a balanced ratio of image and text in your email content so that even if the images do not open at the receiver's end, it makes sense to the reader. Also, using alt text for your images would give your subscribers an idea of what the context stands for. 7. Using URL shorteners Never use URL shorteners as it is a notorious technique used by spammers to conceal the nature of URL's they link to and gives enough reason to spam filters to block your emails, irrespective of the fact that your links may be legitimate. Do not make use of full URL links as text in your email body either. Instead, create hyperlink with appropriate text. You can even replace

5. URL shorteners with attractive call-to-action. This would not only drive traffic but also show click-throughs on your sends., thereby boosting your email deliverability. 8. Making it difficult to unsubscribe Provide an easy go-through to enable your recipients unsubscribe smoothly when they want to. Every email that you send through should consist of this easily locatable link. Concealing your unsubscribe link under a wall of text would only irritate and instigate the receiver to mark it as spam. Make your unsubscribe link clearly visible or better still, ask for permission with a message alongside reminding them where they had sign-up with you and whether they would like to continue receiving emails from you. This honesty would be clearly appreciated by your subscribers and they would never send a spam complaint to your domain. 9. Sending to unengaged recipients Your campaigns can get blocked if your emails are seen to be low on engagements which in turn could hamper delivery of your future emails. In other terms, low open rates indicate ISPs blocking your emails in the future. Best is to create a re-engagement campaign to reach out to inactive recipients and get them to reading your emails on a regular basis. Having amended your list of senders you would get an insight of your unengaged and uninterested users whom you can delete from your future list. The new list would contain only active recipients. It would showcase higher volume of your emails being clicked and opened which would get identified and noticed by ISPs too. This in turn would build and maintain your sending reputation and would even affect your email deliverability on a positive note. Closing Thoughts An ever-engaging aspect of email marketing is Email deliverability. As an email marketer, your focus should always rest upon positioning your campaigns in a fashion that you improve delivery of your emails. Use professional email marketing service which handles all aspects mentioned above and start getting better delivery of your email campaigns.