EPi/Policy training. UK September 12, 2008. The web policy in general Templates – rules and guidelines Page Introduction page Highlighters Start page News and Press start page. Document list Contact Left menu divider Special link page Blog Form. Agenda, September 12.
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UK September 12, 2008
Do you have an audience, and can the audience use what you are creating?
Is this the proper channel for this message?
What do you want your reader to do when he/she has read your content, and is this action easy?
Are created to ensure user-friendliness for the visitor to your website.
Use the templates as they are intended
Do not ever add code into the templates to add functionality or change the way they work or look.
Use shorter sentences than you usually would
Use shorter paragraphs and deal with one topic per paragraph.
Use active voice - avoid using passive voice
Active voice: The dog bit the boy.
Passive voice: The boy was bitten by the dog
Be sure to include the subject (ie “the dog”) early in your sentences for optimal readability online.
Try to involve the reader/the target audience in your writing.
Start with what is most important for the readers
Do not force readers to read more than necessary - they will be frustrated
It is ok if they leave after reading the introduction!
First: Everyone in the audience must understand what the text is about
First sentence in introduction
First part of main text
Main text - do not forget to call for action
”Read more about…”
”Contact xx to learn more about…”
”Did you know that you can…”
All pages must have headings
Not to lure the reader - to help them understand
”The highest form of luxury” - WRONG!
”Skanska to build tallest five-star hotel in Saudi-Arabia” - CORRECT
Think - labels for folders
Descriptive and crystal clear
Links to pages must match the headings
Highlighter heading must match heading on page
Two - three SHORT sentences
Describe the contents of your page
What is most important for your reader?
What can the reader do on the page? (If applicable)
Introductions - page description for search engines
The introduction should repeat what’s written in the heading
Wording should be different
The main text should repeat what’s written in the introduction
Wording should be different
Can’t describe in three short sentences?
Split your content on more pages
You are trying to say too much
It is read by screen readers in place of images allowing the content and function of the image to be accessible to those with visual or certain cognitive disabilities.
It is displayed in place of the image in browsers that don't support the display of images or when the user has chosen not to view images.
It provides a semantic meaning and description to images which can be read by search engines or be used to later determine the content of the image from page context alone.
present the content and function of the image.
be succinct (typically no more than a few words are necessary, though rarely a short sentence or two may be appropriate.)
It should not:
be redundant (be the same as adjacent or body text).
use the phrases "image of…" or "graphic of…".
Introduction pages are “switchboards”
Why use flash? Make sure you have good reasons.
It can distract the visitor from seeing the “real” content on the page
It is not possible to view for visitors with accessibility problems
It is not possible to view for those who have no Flash-viewer installed (or the wrong version) or has turned it off.
Search engines cannot index it
It can slow a page down