Semalt Study: What Does SEO Add To Your Website

1. 23.05.2018 Semalt Study: What Does SEO Add To Your Website? Whenever a person goes sur?ng online, they do so with the intention of getting some info. This means that you (as a business) should have an online presence vis a vis website. Not just a website, a good website that ranks high in search engine results (SERPs). With the tendency of most users searching before making a purchase, having a good website guarantees you better yields. Lisa Mitchell, the Customer Success Manager of Semalt Digital Services, speci?es the importance of SEO when building a website. Search results In the past few years, prospective clients have been keen on searching for what they intend to buy online. They wish to see the product before making a purchase. Believe it or not, most of them do not go beyond the ?rst page of results. This implies that your website MUST rank highly for speci?c keywords. As is evident here, SEO plays a very crucial role in web design. Value of SEO https://rankexperience.com/backuparticles/article944.html 1/2

2. 23.05.2018 Nowadays web design and SEO go hand in hand. Whereas a few years back you'd see a web designer focussing on design elements, today they incorporate SEO while building websites. Why is SEO important and what value does it add to your website? Well, a website fully integrated with SEO brings in more traf?c which translates to more sales. You may have a good site, but if it doesn't rank on the ?rst page of a keyword search, then your effort is in vain. That's the value SEO adds to the site. Integrating SEO isn't hard, simple factor in these aspects - navigation, linking, content - and you're good to go. Content, keywords & links The content displayed on your website is very crucial for your SEO success. When the web designer is working on your website, ensure that they know all details about your business. With this taken care of, identify ALL keywords prospective clients may search for and incorporate them naturally into your content. Stick to ethical practices as required by Google and other search engines. Adding keywords to your content while creating the web pages helps cut down on time you'd use to change the same on the pages created without incorporating SEO. Link building helps you connect with other credible websites in your niche. Creating a search engine friendly website If you are a newbie, consider hiring a professional to help you design a classic, SEO-compliant website. Incorporate fresh content alongside visual elements like videos and photos. Make sure users can navigate easily through the website. Do the same for search bots. Aesthetics and search ranking. A good web designer understands the essence of creating a visually appealing site. Remember that your website represents your business to the world so it shouldn't disappoint. First impression matters here. It may cost you money but never underestimate the power of SEO. If you integrate it as is required, you'll get more traf?c to your website, and your sales will project upwards. Web design is dynamic, and as the years roll by, technology is being invented to help you incorporate SEO into your website seamlessly. Up your game. https://rankexperience.com/backuparticles/article944.html 2/2