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Discover the insights from a national survey on Cub Scout recruiting strategies, emphasizing in-person methods over online, and the benefits of spring recruitment. Learn how to plan, execute, and follow through a successful recruitment event. Make joining Cub Scouts a fun and engaging experience for families!
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Cub Scout Recruiting: 101National Survey : 9,800 Cub ParentsWho is Making the Choice to Join?Family May Discuss but,Sons and Mom Decide!
Cub Scout Recruiting: 101National Survey ResultsOnline recruiting is not the path Emphasize: flyers, recommendations, in person recruiting, school, events, and signs/banners De-emphasize: social media & e-communications
Cub Scout Recruiting: 101National Survey ResultsHow Much Do Parents Want to Help?
Cub Scout Recruiting: 101National Survey ResultsDo We ask for Too Much?
Why recruit in spring? We have always done it in the fall? • Fall is hectic. School is starting up. • New routines for families • Fall sports are beginning. We must compete. • If you recruit in spring, you get boys outdoors, doing the things boys join scouts for • camp, fish, hike, make fires, and generally learn while having fun. • Spring recruiting will introduce new cubs to the best part of scouting.
Cub Scout Recruiting: 101Make it Fun / Keep it Active • Set a Date • Select a Location • Pick a Theme • Kickball • Local Hike • Rain Gutter Regatta • Mini Pinewood Derby (matchbox) • Putt-Putt • Picnic and Lawn Games • Anything active and outdoors • Add ice cream cones or ‘smores
Cub Scout Recruiting: 101Make it Known / Keep it Local • Publicize Date, Event, and Location • Local Paper • Front Porch Forum • Lawn Signs • School Flyers/Newsletters • Churches • Fire Depts / Lyons / Rotary • Keep it Personal and Local • Name a contact, use local phone • Provide email, but move conversations to in person or phone • Go easy on e-communications. People want to connect in person regarding their youth
Cub Scout Recruiting: 101Be Prepared! Get Ready for Event • Pack Summer Event List with Dates, Times and Locations • Pack Paperwork organized in folders for families • Cub Profile • Picture Release • Family Survey • National Membership Form • Medical form • Uniform Info • Adults and youth to help with event • Games, Activities and Food for event • Pens, Paperweights, Change Box, Displays of Den Projects • Develop Short Presentation for Families • Presentation for Parents
Cub Scout Recruiting: 101Have Fun! • Hold Event • Arrive Early with your team • Get organized and set up • Welcoming game or activity • Sign in in sheet with contact info • Say a few words to parents and boys • Engage boys in a separate Game with leaders and current Cubs • Short presentation to parents with group Q & A • Make a fire and hang around • Signup, activities and one-on-one Q & A • Designate one or two people to accept paperwork • Serve ice cream or treats
Cub Scout Recruiting: 101Follow-through / Make it Count • Follow up • Turn in Registrations to Council • Read the family surveys • Have someone call and welcome new members • Get to know the new families • Keep them engaged over the summer • Call back families who left info but didn’t join • Invite them on appropriate pack summer events • Would another Pack summer event double as a recruitment?