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Media Messages. MWI 3. Media Messages. Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. Media messages are constructed in different ways for different purposes. Media Messages.

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Presentation Transcript
media messages1
Media Messages
  • Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience.
  • Media messages are constructed in different ways for different purposes.
media messages2
Media Messages
  • Communication methods influence the ways people define and act on issues.
  • Media messages affect public opinion on issues.
  • Organizations adjust their messages for different audiences.
media messages3
Media Messages
  • Propaganda- Information designed to persuade, is used widely in advertising and politics
  • The goals of these campaigns vary but all attempt to influence the audience to act a certain way, whether that is to vote for a certain candidate or buy a product.
media messages4
Media Messages
  • Children in presidential ads serve as a lens through which to view the wider concerns of the nation, such as nuclear war drugs or affordable health care
  • However, many candidates oversimplify issues, arousing emotions with drastic predictions about the future of our children that are based on little or misleading information
media messages5
Media Messages
  • Ads that focus on the emotions of viewers or attack the competition have been prevalent in recent election campaigns
  • Studying how presidential commercials have returned to the same themes throughout the past half-century helps us to understand the reasons for the repetition of certain types of imagery.
  • Political ads featuring children have been common since the 1950s. Some ads use images of a candidate with his own children or grandchildren to help establish him as a "family man."
  • Others portray anonymous or "real" children who are not related to the candidate in order to elicit powerful emotions, including fear, anxiety, and hope for the future.
brainstorm
BRAINSTORM
  • Brainstorm about the reasons why a candidate for president might refer to or use children in a campaign commercial.
assignment
Assignment
  • 1. Define Media Messages.
  • 2. How might an organization change their message depending on the audience they are trying to reach?
  • 3. What are examples of media that you use everyday? Provide an example of media message that targets your demographic
  • 4. Why do politicians use emotions in their ads?
  • 5. What types of emotional responses are they hoping for? Give an example.
assignment1
Assignment
  • Watch the following ads ("Family/Children" (George H. W. Bush, 1988) and "Dangerous World" (George W. Bush, 2000) and answer the following questions
  • Describe the children in these ads. Is there one child, or are there many?
  • What are the children doing?
  • How do these ads make you feel? Why?
  • What is each ad about?
  • Are children used effectively in these ads? Why or why not?
  • Do you think the impact of using children in these ads would have been different for older viewers and younger ones?