Prosocial behavior in the media. What do we mean by “prosocial”. Not as easy to define as one might think Which is more important, the intent or the effect? “The road to hell is paved with good intentions” “Enlightened self-interest”
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Note: 12 hours, 17 programs
Risking career or future
Sacrificing or giving up time
Sacrificing something of personal value, a dream or satisfaction
Not included: common courtesy or minimal sacrificeActs of altruism
Relationship to violence
Involvement of a third party
Outcome of the act for any third party
Immediate response to the act by the benefactor and the beneficiary
Long-term outcome of the act for the benefactor and the beneficiaryCoding altruistic acts on TV
1 gender: What is the rate for altruistic behavior in primetime programming?
2: Is there a relationship between the gender of the benefactor and the gender of the beneficiary of the altruistic acts?
3. What is relationship between the benefactor and the beneficiary?
4: What is the nature of the altruistic act?Research questions