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Insurance and Social Media

Insurance and Social Media. By Aldo Ballabio. Introduction . In the next slides I will include a brief introduction about myself and about my personal brand. Where I come from…. Which part of Italy?. Where I went to school?.

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Insurance and Social Media

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  1. Insurance and Social Media By Aldo Ballabio

  2. Introduction • In the next slides I will include a brief introduction about myself and about my personal brand.

  3. Where I come from…

  4. Which part of Italy?

  5. Where I went to school? • I started at the “SacroCuore” High School in Naples, Italy. I graduate in the class of 2006.

  6. After graduate from HS… • I moved up in the Northern part of Italy, where I could ski for the Italian National team for 2 years. • Raced European Cup and I had a couple of starts in the World Cup ski circuit.

  7. Utah • After that my professional ski career was over. I moved to the USA in Salt Lake City, UT for skiing and study Marketing at the University of Utah.

  8. Nevada • However, after a good offer from the University of Nevada, Reno I decided to move here in the Tahoe area.

  9. University of Nevada, Reno • I’m currently pursuing my bachelor degree in Marketing with a minor in Spanish.

  10. Senior graduating in December 2012…

  11. Work experience • Worked as a manage at the Sugar Bowl Academy Ski Team.

  12. Insurance Agent at Milano Assicurazioni

  13. Blogging • I currently have my blog where I’m focusing in Insurance and Social Media. • I also compare the different strategies that the insurances from the USA are applying compare to the rest of the world.

  14. Why did I start my blog? • I started this blog because the Insurance industry is something that always got my interest. • In the insurance industry the use of social media is very minimal so I wanted to post some thoughts about it.

  15. So what this blog is about……

  16. Is about social media and insurance!

  17. Opportunity to communicate! • Facebook doubled since 2008 • Twitter doubled since 2009 • The life stream age • Consumer generated content

  18. Why Should we use social media? • More messages in more places • Attract and it does not detract • Build communities and not databases • Google love social media • 24/7 • Build frequency more efficiently and dynamically

  19. How can we use those Social Media? • Generate relationships • Show passion • Build awareness • Be Interesting • Demonstrate honesty

  20. Types of Social Media • Social networking (Facebook) • Blogs (word press, Blogger) • Peer to peer sharing (YouTube) • Peer to peer review (Yelp) • Research (Google)

  21. Why do we use Social Media For… • Recruiting • Branding • Call to action • Entertainment • Networking • Marketing research

  22. Some Companies are already use Social Media • Allstate Insurance on Google +

  23. Allstate Facebook

  24. What are those brands doing on social media? • Branding as the experts • Developing relationships • Retweting, interacting

  25. Focus on relationship building between people • Use the social medias to obtain a better interaction

  26. Measure effectiveness • Number of new relationships • Traffic to website • Decrease expenses • Increase revenue

  27. Some Tips on how most of companies succeed • Be careful on what you say • Focus on consultative selling

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