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English Language Magazines in ASIA

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English Language Magazines in ASIA. 2004 International Magazine conference of Taipei. Nov. 15 – 17, 2004. John W Chu Managing Director EmitAsia (TWN) Ltd. Overview. English speaking population. The growth and expansion of English. Niche market environment in Asia.

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slide1
English Language Magazines
  • in ASIA

2004 International Magazine conference of Taipei

Nov. 15 – 17, 2004

John W Chu

Managing Director

EmitAsia (TWN) Ltd.

overview
Overview
  • English speaking population
  • The growth and expansion of English
  • Niche market environment in Asia
  • Distinctive issues in some Asian markets
  • Challenges to English language magazines
  • in the region
  • A look at the future
the growth and expansion in english
The growth and expansion in English
  • Internationalization ( The English imperative)
  • Growing demand for education and communication
  • Expanding share of the market
  • Increase of online English Language population
slide6

The growth and expansion in English

On-Line Language Population (in %)

niche market environment in asia
Niche Market Environment in Asia
  • China - Government control, uncertain for English language magazines
  • Hong Kong - English may lose its high profile in years to come
  • Taiwan - Long-term approach to improving English standards
  • Japan - Needs English for tots
  • South Korea -Insufficient ability to synthesize the four skills
niche market environment in asia1
Niche Market Environment in Asia
  • Philippine - The largest population of fluent English speakers in Asia
  • Malaysia - Controversy by seeking to promote the use of English
  • Singapore - General literacy rate 93%, English is widely used and spoken
  • Thailand - Increasing demand to learn English
  • India - English is in addition to 21 other state languages
distinctive issues in some asian markets
Distinctive issues in some Asian markets
  • The media environment is as diverse as the region’s cultural and political systems
  • Economic growth versus Government control
  • Regulatory environment continues
  • Unclear market positioning
distinctive issues in some asian markets1
Distinctive issues in some Asian markets
  • Improve for content quality
  • Negligence of ABC audits
  • Demand for licensed content and brand building
  • A necessity of professional publishing training for regional/ global competition
challenges to english language magazines in the region
Challenges to English language magazines in the region
  • Emergence of Chinese as a viable second language in Asia
  • Rapid growth of magazine licensing business
  • Integration/ consolidation for synergy
  • Controlled Circulation
challenges to english language magazines in the region1
Challenges to English language magazines in the region
  • Small share of total advertising spending
  • Advertising-dependent magazines struggle for survival
  • The changing market place - Localization & decentralization
  • E market place
  • Improve service with e- presence
a look at the future
A look at the future
  • Publishers must move up the value chain in order to survive.

Contents creation

Production ( generally outsourced)

Sales & marketing

Design & Layout

Editorial

Traditional Publishing Value Chain

a look at the future1
A look at the future
  • Difficult questions for publishers: What is a publisher in this new electronic age? Information or Content?
  • To be used for information rather than as a solution.
  • Offering users information that fits their query.
a look at the future2
A look at the future
  • Publishing business is becoming a cradle to grave information and content industry.
  • Encompassing skills from the creation of content to its manipulation in the most complex of digital environments.
  • Traditional publishing skills needs to be re-examined.
a look at the future3
A look at the future
  • Re-interpretation of these skills in the new digital age.
  • Widening the management vision.
  • • Publishers are forced to develop and expand the skills of their staff to cover previously unsought areas.
a look at the future4
A look at the future
  • New skills will need to be integrated into publishing businesses to enable them to meet customers’ needs and compete effectively in a global marketplace.
  • Ongoing expansion of the publishing industry skills footprint will be needed throughout a variety of industry sectors.
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