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Wireless Handheld Applications : Today and Tomorrow. September 8th 2005 Jason Flick Flick Software. Is it now?. IDC predicts: The U.S. wireless infrastructure and application services market will pick up between 2005 and 2009 Admits market was sluggish in early 2000

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wireless handheld applications today and tomorrow

Wireless Handheld Applications:Today and Tomorrow

September 8th 2005

Jason Flick

Flick Software

is it now
Is it now?
  • IDC predicts:
    • The U.S. wireless infrastructure and application services market will pick up between 2005 and 2009
    • Admits market was sluggish in early 2000
  • My prediction on how it will happen:
    • They key is to partner for complete solutions targeted for each vertical

Worldwide & U.S. Wireless Infrastructure

and Application Services 2005-2009 Forecast

May 2005Doc #33366Market Analysis

overview
Overview
  • Mobile devices
    • Market data
    • Types
  • Mobile applications
    • Corporate
    • Personal
  • The future
    • Products
    • Where could Ottawa go
handheld devices
Handheld Devices
  • Device types & Players
  • Market Data
  • Future handhelds
mobile devices players types
Mobile Devices: Players & Types
  • PDAs
    • Mainstream
    • Custom / Rugged
  • Smart phones
  • Tablet PC
  • Palm one (Palm Source, Motorola )
  • Microsoft (HP, Dell, Toshiba, Intel…)
  • Blackberry (RIM)
  • Symbol
  • Psion
  • Intermec
  • Nokia
  • Sony Ericsson
  • Blackberry
  • Microsoft (O/S)
  • Symbian (O/S)

Microsoft (motion computing, Acer, HP, Fujitsu, Nokia?)

handheld operating system shares
Handheld Operating System Shares

12,000

10,000

8,000

(000s)

6,000

4,000

2,000

0

2003

2004

2005

2006

2007

2008

Palm OS

Microsoft powered

Linux

Other

Microsoft – Increasing consumer demand in Europe and Asia

PalmSource – Hurt by departure of Sony

handheld market
Handheld Market
  • PDA Market Up or Down?
    • Research firm Gartner said 2004 PDA market numbers show that shipments grew by 6.6 percent
    • IDC's results said the PDA market declined by 13 percent (9.2m CY04)
    • PDA market transitioning from personal to business
  • Continued incremental technology improvements
    • Processors, memory, displays, connectivity
  • Successes with emerging solutions
  • Balancing of resources
slide8

Converged Devices 2005

  • Tuesday, 26 April 2005
  • Overall global shipments of smart mobile devices up 82% year on year in Q1 2005
  • Converged devices (smart phones and wireless handhelds) up 137%
  • PalmOne growth slows to 1%, lead over RIM and HP shrinks
  • Fujitsu becomes second largest provider of Symbian-based handsets

Source: (IDC, 2005)

© IDC, 2005

slide9

2005 Top 5 O/S

  • Symbian still the clear leader
  • Linux could become a large part (Nokia, and others fielding devices)
  • Palm coming out with Microsoft handset

© IDC, 2005

future handhelds types
Future Handhelds Types
  • Technology/Drivers
    • Projected keyboards
    • Roll out screens
    • Seamless wireless (WAN,Cell,LAN,etc)
    • Human-like voice interaction
  • Continued diversity
    • New, better PDAs
    • Merged functionality (Cell, PDA, Tablet, etc)
    • Single purpose (field force automation, etc)
  • Continued struggle for dominance
    • Microsoft will always be a big player
    • More flavours and players to come
    • Smart phone market wide open
    • PDA market quickly dominated by Microsoft
mobile applications
Mobile Applications
  • Corporate
    • Case studies
    • Future
  • Personal
    • Past & present
    • Future
corporate business trends
Corporate: Business Trends
  • Handheld devices
    • More than just an executive personal organizer
  • Enterprises are purchasing PDAs
    • Mission critical business tools
    • Information access and entry anywhere anytime
corporate
Corporate
  • Extending existing applications to the mobile workforce
    • Primarily custom
    • Key to be integrated into current backend systems
    • Know how to measure “success”
  • Put significant effort into choosing the right device
    • If E-mail is key: Blackberry
    • If usability is key: Tablets or PDAs
    • If mobility is key: consider Tablets vs PDAs
    • If size and voice are key: Smart Phone (Symbian, Microsoft)
corporate key factors
Corporate: Key Factors
  • Easy to Use
    • Discoverable features
    • Enforce a three to four-keystroke limit
    • Bookmarkable
    • Input-appropriate
    • Legible
    • Untethered peripherals
  • Secure
    • Authorization, authentication
    • Session persistence
    • Device-secure
  • Cost-Effective
    • Network cost-appropriate
    • Multimodal

Characteristics of Mobile

Enterprise Applications

corporate handheld devices in use
Corporate:Handheld Devices in Use
  • Field Force Automation
    • Construction
    • Sales force/CRM
    • Remote control
  • Health Care
    • Access to patient background, prescriptions, drug interactions
    • View/track set processes
  • Retail
    • Inventory management
    • Very mature market for handheld devices
    • Long term technology investors
  • Government
    • Inspection
    • Law enforcement
field force automation
Field Force Automation
  • Work Order based solution
    • Jobs sent down from central server
    • Can dynamically allocate as the day evolves
    • The transaction happens with the customer
    • Dozens of hardware software pieces needed

Any Device

Work order completed

Customer

Work order created

business value
Efficiency

Improved service

Fewer errors

Fewer hands

Faster turnaround

Eliminate steps

Decrease costs

(see above)

Increased profits

Business Value
  • Information is the fuel of business
    • Collect at source
    • Store centrally
    • Distribute widely
personal mobile applications now
Personal Mobile Applications: Now
  • 10,000+ mobile software offerings
  • An application for almost anything you can imagine
  • www.handango.com
  • www.handmark.com
  • www.download.com
  • And many more
personal mobile applications future
Personal Mobile Applications: Future
  • Payment
  • Security access
  • Replacement for desktop
    • Intel committed to XP on handhelds by 2009
  • Location-based services
    • Locate closest stores or taxi
    • Locate products in a store
    • Location-targeted advertising
  • Personal media assistant
    • Magazines, movies, music, news
overview1
Overview
  • Mobile devices
  • Mobile applications
  • Future applications
the future of mobile solutions
The Future of Mobile Solutions
  • Where are they going:
    • Military
    • Health care
    • Museums
    • Retail stores (for the consumer)
    • Planes, trains and automobiles (Personal Media Assistants)
    • Online 3-D games
    • Workstation replacements
    • IP phone, Video conferencing
  • Connectivity
    • 3G, 4G, WiFi Hotspots
  • Add-ons: via Bluetooth, 802.15.x (PAN), UWB
    • GPS
    • Barcode
    • Remote sensors
    • Access to all your daily devices (car, Room)
    • Wearable displays
mobile interactive guides
Mobile Interactive Guides
  • People expect
    • Information on demand relative to them
  • Consumers are getting smarter and expect more
  • Technology:
    • Can deliver rich experiences wherever needed
    • Can indicate where people are
    • Connectivity becoming ubiquitous
mobile interactive guide
Mobile Interactive Guide
  • Mobile Interactive Guide
    • Presents new paradigm for visitor
    • Guides, informs, educates and entertains
  • Focused on:
    • Museums
    • Visitor Centres
    • Trade shows
  • Partners needed:
    • WiFi and Locate technologies
    • Content companies
    • Back end systems
    • IT management, etc
personal medical assistant
Personal Medical Assistant
  • Help with informed consent
  • Doctors have less time per patient
  • Patients expect to know more
  • Patients are offered more options now
  • Cures for many ailments require months and years of treatment and each stage requires more knowledge
ottawa the wireless mecca
Ottawa the Wireless Mecca?
  • Intel
    • Digital Communities initiative
    • Currently 13 communities already (10 countries)
    • None in Canada.. 100 expected.
    • www.intel.com/technology/magazine/communications/digital-communities-0905.htm
  • Mobile MUSE
    • Cultural focused
    • 2010 Olympics is the goal
    • 2.5 million dollars from Heritage Canada
  • Ottawa needs something to put us “on the map”
    • Wrapped around a new congress centre
    • Government tourist initiative