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Marketing Today and Tomorrow. Chapter 1. Marketing Video (Our Semester in a 6 minute video). Movie Questions. Marketing is : (short version) ______________________ _________________________________________ Who is the guiding light of your business philosophy? ____________________

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Presentation Transcript
movie questions
Movie Questions
  • Marketing is: (short version)______________________

_________________________________________

  • Who is the guiding light of your business philosophy? ____________________
  • S___________
  • W__________
  • O___________
  • T____________
goals
Goals
  • Understand the importance of studying marketing
  • Explain what marketing is and describe important marketing functions
    • Marketing is analyzing and satisfying consumer needs
  • Explain why businesses need marketing
  • Describe the functions of business
  • Define the marketing concept
  • Determine how the marketing concept is implemented
  • Describe how businesses approach marketing differently today than they did in the past
  • How is marketing changing business
why study marketing
Why Study Marketing?
  • Marketing plays an important role in business operations
  • It is essential to the success of manufacturers, retailers, government agencies, hospitals, law offices, schools, and churches
  • All marketing activities should be directly related to the needs of customers.