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the Utah Phoenix Alliance Presents…. Tobacco 101. What we as a generation think about tobacco…. ________________________________________________. Smoking is “bad” for you Cigarettes : tobacco rolled in paper Smoking makes your teeth yellow and your clothes smell

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what we as a generation think about tobacco
What we as a generation think about tobacco…

________________________________________________

Smoking is “bad” for you

Cigarettes : tobacco rolled in paper

Smoking makes your teeth yellow and your clothes smell

Tobacco contains Nicotine .

People can quit if they really want to

Smoking causes cancer .

Tobacco companies are just

like other businesses… they’re

just trying to make a profit.

what the industry knows
What theindustry knows…

First, they make a deadly product that, when used as intended, will kill 1/3 of its consumers. They lie and try to cover up this fact from the public.

Cigarettes are much more than tobacco rolled in paper. Each cigarette is carefully engineered to keep consumers addicted… for life.

They target your age group to replace those who die from the habit. They manipulate us through advertising and marketing.

slide4

Let’s

Start

With

The

Obvious

Health Effects

slide5

each year, tobacco kills

more people than AIDS,

alcohol, illegal drugs,

fires, suicides, murders,

and car accidents…

COMBINED.

the death toll

The death toll…

The death toll…

Tobacco kills:

One out of every three of its consumers

More than 1,200 people in the United States daily

5 million around the world every year

1,100 in Utah every year

50,000+ from second hand smoke…

slide7

Secondhand Smoke

All of the dangers of cigarettes

hold true for secondhand smoke.

There are over 50,000 deaths annually

due to secondhand smoke.

each year, 280 children die from respiratory illnesses due to secondhand smoke. 430 infants from SIDS.

“If children don't like to be in a smoky room, they'll leave.” When asked by a shareholder about infants, who can't leave a smoky room, Harper stated, “At some point, they begin to crawl.”

(David Carrig, April 18, 1996)

slide8

chemicals

x

x

500 chemicals in a cigarette

More than 4,000

once lit

MUCH more than just tobacco rolled in paper

There are no restrictions on what Big Tobacco can or can’t put in a cigarette.

The industry uses Physicists, Genetic Engineers, and Chemists to design cigarettes.

All the chemicals are added, all the work done for one reason…

HEIGHTEN THE ADDICTIVENESS OF THE CIGARETTES

slide9

Just a small sample:

Nicotine.

the addictive stuff

Ammonia.

house cleaner

Urea.

Do the math…

Formaldehyde.

embalming fluid

Even a couple radioactive chemicals.

43 of the 500 chemicals are cancer-causing.

Many others that just mess with your heart and muscle functions, among other things…

slide10

nicotine

Proven as addictive as marijuana and cocaine.

One drop of nicotine injected directly into the blood stream will kill you in less than seven seconds.

nicotine keeps the tobacco industry thriving.

It changes the way your brain looks and functions

“Of course its addictive. That’s why you smoke the stuff.”

-Ross Johnson,

RJ Reynolds Tobacco 1994

slide11

Alternatives?

Smokeless tobacco (chew, snuff, etc.) has 28 known cancer causing chemicals

________

Leukoplakia, heart disease, gum and tooth disease, and of course, all kinds of cancer.

________

Holds the same risks as cigarettes

________

It can be harder to quit.

________

One average-sized pinch or pouch held between the cheek and gum for about 30 minutes delivers the same amount of nicotine as 3 or 4 cigarettes.

alternatives
Alternatives?

Some premium cigars

have the tobacco equivalent

of an entire pack of cigarettes.

Smoke from one cigar exceeds

those from three cigarettes.

Cigars can contain as

much as 75 times more tar

and nicotine than cigarette tobacco.

Cancer of the mouth,

esophagus, larynx, and lung.

slide13

…smokeless “alternatives”…

Snuff.

Chew.

(gum cancer)

(death)

Sticks. Orbs. Strips.

(heart disease)

Snus.

Dip.

(lukoplakia)

(Hairy tongue)

big tobacco
Big Tobacco

Who are they?

slide15

Top 3 makers and marketers of tobacco.

Altria (Philip Morris)

Marlboro, Virginia Slims, Parliament

RJ Reynolds

Camel, Pall Mall, Kool, Salem,

Winston, Lucky Strike

Who “they” are…

Lorillard

Newport, Kent

slide16

“I do not believe that nicotine is addictive.”

Thomas Sandefur (Brown and Williamson, 1998)

“I believe nicotine is not addictive.”

William Campbell (Philip Morris, 1998)

PUBLIC

STATEMENT

PUBLIC

STATEMENT

“Lets face facts. Cigarette smoke is biologically active.

Nicotine is a potent Pharmacological agent. Every toxicologist,

physiologist, medical doctor and most chemists know that.

It’s not a secret.”

(Philip Morris, 1982)

“Nicotine is addictive. We are, then, in the business

of selling nicotine – an addictive drug in the release

of stress mechanisms.”

(Brown and Williamson, 1963)

PRIVATE

DOCUMENT

PRIVATE

DOCUMENT

Their lies…

their manipulation
Theirmanipulation

---------

In the 1950’s, Tobacco companies started adding

Filters

to their cigarettes.

In the 1970’s, they started producing

low tar/low nicotine

cigarettes.

---------

their manipulation1
Their manipulation…

Big Tobacco advertising is just another word for manipulation.

Who do they manipulate?

US

“Today’s teenager is tomorrow’s potential regular customer…

The smoking patterns of today’s teenagers are particularly important to

Philip Morris.”

1981 Philip Morris Report

slide19

As teens we are looking

to control our own lives.

____

Advertising…

We are:

Taking risks

Rebelling

Commanding respect

Trying to fit in

Expressing ourselves

Seeking independence

_____

Big Tobacco advertising

makes cigarettes look:

sexy

mature

rebellious

fashionable

cool

lies lies lies
Lies. Lies. Lies.

“As the manufacturer of products intended for adult tobacco consumers, Philip Morris USA is committed to helping reduce underage tobacco use.”

(Philip Morris USA website)

“The marketing of tobacco products should not be targeted to minors and non-tobacco users.”

(RJ Reynolds Website)

advertising
Advertising

You'll see these images everywhere.

Tobacco is one of the most HEAVILY

advertised products in America

advertising: $12.4 billion a year

(about $34 million a day)

$63.7 million spend In Utah alone each year

slide32

Their advertising…

Magazines

Product placement

Give-aways

Sponsorships

Convenience stores

slide34

Why us?

They need to replace the 1200+ smokers dying daily.

If you start smoking

Before the age of 18,

You have a 10% chance

Of quitting…

Teen market is

HUGE

(2002 census – 31 million teens spending $170 Billion a year)

We are trend setters.

We are trend followers.

slide35

Our consequences

Approximately 70% of teens that smoke say they wouldn’t start

smoking if they could do it over again.

Each day, about 4,000 kids try their first cigarette; and each day another 1,000+ others under 18 become regular smokers. That’s 400,000 new underage daily smokers in the U.S. each year.

slide36

This is how much they care:

“We don’t smoke it. We just sell it. We reserve that right for the YOUNG, the BLACK, the POOR, and the STUPID.”

  • Dave Goerlitz,
  • former Winston man
  • quoting an executive
slide37

“Now you know, and knowing is half the battle.” – G.I. Joe

What’s the rest of the battle?

Check out the Utah Phoenix Alliance at:

www.utahphoenixalliance.org