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A content agency owner discovered the mighty impact of Influencers in promoting businesses.
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Influencer Marketing Technology|IT
AFriendInNeed WhenIbumpedintoBenafterfiveyears,Irealizedthatmy friend’swarmsmilehaddisappeared.Therewassomething unnaturalaboutBen’sbehavior.Thebagsunderhiseyesdidnot helpeither. Onceweweredoneeating,Ipluckedupthecouragetoaskwhattheproblem was.Bensighedandsaidinwhatwasalmostawhisperthathiscontent writing firmwasstruggling. TheChallenge “Whathappened?Youareagiftedwriter.Iwastherewhenyou boughttheplaceandemployedsomepromisingwriters.What wentwrong?”Iasked. “Idon’tknow,Stefan.Itwasallfineforthefirstthreeyears,”Ben saidandstraightenedupinhischair. “Don’tgetmewrong,thefinancesarejustfine.Wehaveafewloyalclientsthat cometousforalltheirprojects.Weareabletodelivertoo,”hesaidlingeringon thelasttwowords. “Thenwhereistheproblem?”Iaskedtryingtokeeptheconfusionoutofmy voice. “Maybeit’sjustme beingtooambitious, butthereisnogrowth.I amat the same placewhereIwas twoyears ago. Itis drivingmeinsane.SometimesIamsobored thatIfeellikeshuttingthewholethingaltogether,”hesaid,slappingthenapkin downonthetable. TheIdea “Don’tloseheart. Iamsuresomethingcanbedoneaboutit-” “TrustmeStefan,Ihavetriedeverything.Imadeanewwebsite, changedthelogoandevenchangedthespelling.Nothinghasworked .Iwanttodosomethingdifferentbutcan’tfigureoutwhat“hesaid. “Haveyoutriedtalkingtopeople?”Iasked. “Yeahofcourse!Italkaboutthefirmallthetime.Everyoneinmyfamilyand friendcircleknows,”hereplieswithatouchofdesperation.
“No.That’snotwhatImeant,youneedtotalktotherightpeople,oneswhocangive yourbusinessthatedge.” “Rightpeople?”heasks. TheSolution “Peoplewhoareknownfortheircontent.Popularbloggers,journalists, Twittercelebs,Youtubers. Peoplewho others listen to.You needtotell theseinfluencersaboutyourcompany.Theirwordofmouthismore valuablethananyamountofmarketing,”Itellhim. “ButhowdoIreachthem?”heasks. “Whatifyoudon’tevenneedtogouptothem.Whatifyoumeettheminthe middle?”Iaskwithawidesmile. “Hearmeout.Ihaveanapptohelppeopleinasituationlikethis.Ihadtheidea,went toasoftwaredevcompanywhichgaveittheshape.Theappworkslikeamarketplace where businesses suchasyourscanregisterandgetaccesstoindustryinfluencers,who inturnarealsoregisteredandkeentooffertheirservices.Theseinfluencersmakeuse oftheirexpertisetopromotecompaniesseekingtheirservices.” “Woah! That’swhatIneed! Butcanyouchoosewithwhomyouwantto workwith, and whichchannelsyouwanttopromoteyourbusiness?” “Ofcourse!Youcan,andwhat’smore,onceapieceofcontentgetsposted,youcan alsotrackhowwellitisdoingwithanalytics.Attheendyoucanratetheinfluencers youworkwithaswell.” TheResolution “Stefan,thisisamazing!” Sincethat day,BenbecameanaviduserofStefan’s app. Itsuppliedhimwiththerightcontactsintheformofinfluencersandhelpedhis businessgrowseveraltimesover.
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