The power of Micro-Influencer in 2019 This is an opportunity to provide some insight into the often underestimated power of micro-influencers. These individuals with only slightly above-average follower counts, but have significant levels of influence over their audience within a niche demographic. These individuals with only slightly above-average follower counts, but have significant levels of influence over their audience within a niche demographic. Here's why you should be considering micro-influencers in your digital marketing strategy. 1. They have authentic relationships with their audience
2. They have higher engagement rates 4. They come at Lower cost than their celebrity counterparts
5. They translate into sales About us- Viral Nation is an ROI-driven influencer marketing agency also serving as an influencer talent agency repping top social media talent from all verticals and a 360-degree marketing content house. It’s unique in that it often represents the influencers it’s creating campaigns for. Recent successful campaigns for Angry Birds 2, RED and Apple raised awareness of HIV/AIDS and moved the mobile app up the App Store charts in every category—not to mention garnering a total of 6.5 million interactions.