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Prioritizing Brazilian Customers for Growth & Profitability: Beiersdorf Case Study

Join the Brazilian Sales Controlling Team of Beiersdorf to analyze real retail data, propose customer prioritization concepts, and recommend strategies for driving growth and profitability. Present your ideas to experienced managers for feedback. Apply by January 18th, 2012, for the event on January 27th, 2012.

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Prioritizing Brazilian Customers for Growth & Profitability: Beiersdorf Case Study

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  1. Case Study Controlling: Imagineyourselfas a memberoftheBrazilian Sales Controlling Team of Beiersdorf. Yourtasks: prepare a conceptforthepriorizationofbraziliancustomersbased on real retaildata. Andgiverecommendationstofurtherdrivegrowthandprofitabilityofthemost promising customers. You will work in smallgroupsandpresentto an experienced Beiersdorf Financemanager, who will giveyou instant feedback. January 27th 2012, 09:00h - 16:00h Institut für Unternehmensrechnung und Controlling, LMU PleaseapplyuntilJanuary 18th, 2012 atiuc@bwl.lmu.de. Forfurtherinformation, pleasevisitourhomepage: www.iuc.bwl.lmu.de/studium_lehre/casestudies

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