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How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.

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How to Pitch B2B


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    pitching b2b 9 steps to a winning sales pitch

    Pitching B2B?

    9 Steps to aWinning Sales Pitch!

    BLUE LOBSTER

    9 steps to a winning pitch

    9 STEPS TO A WINNING PITCH!

    1. Hook

    4. Problem

    7. Summary

    5. Solution

    8. Why Us?

    2. Objective

    6. Our Product

    9. Call to Action

    3. Roadmap

    here is an airline pitching a potential corporate

    Here is an airline pitching

    a potential corporate client

    9 steps to a winning pitch 1

    9 STEPS TO A WINNING PITCH!

    1. Hook

    4. Problem

    7. Summary

    5. Solution

    8. Why Us?

    2. Objective

    6. Our Product

    9. Call to Action

    3. Roadmap

    skyways go the extra smile

    SKYWAYS

    go the extra smile

    time is money

    “Time is money”

    Benjamin Franklin

    the problem

    The Problem

    The Solution

    Our Product

    your wc office

    Your

    WC Office

    Your

    EC Office

    your wc office 1

    Your

    WC Office

    3,000

    miles

    Your

    EC Office

    your wc office 2

    Your

    WC Office

    Your

    EC Office

    6 Days

    your wc office 3

    Your

    WC Office

    Your

    EC Office

    1 Day

    build inc 3 offices

    Build Inc

    3 offices

    200 travel days year

    200 Travel

    Days/Year

    50 travel days year

    50 Travel

    Days/Year

    the train

    The Train

    The Plane

    Our Daily Flight

    you may delay but time will not

    “You may delay,

    but time will not.”

    Benjamin Franklin

    skyways go the extra smile 1

    SKYWAYS

    go the extra smile

    9 steps to a winning pitch 2

    9 STEPS TO A WINNING PITCH!

    1. Hook

    4. Problem

    7. Summary

    5. Solution

    8. Why Us?

    2. Objective

    6. Our Product

    9. Call to Action

    3. Roadmap

    1 hook

    1. Hook

    4. Problem

    7. Summary

    2. Objective

    5. Solution

    8. Why Us?

    3. Roadmap

    6. Our Product

    9. Call to Action

    1 hook 1

    1. Hook

    4. Problem

    7. Summary

    Use a hook to get the attention of the

    client from the beginning.

    What’s the the specific problem faced

    by your client and why? Low sales, low

    productivity, declining market share or

    staff leaving?

    Illustrate the problem with a story, an

    example and/or data.

    You have described the problem, the

    solution and the product in detail. Now

    tell them what you told them, and

    summarize the three pillars to make

    sure everybody is on the same page.

    A hook can be an interesting fact or

    statistic, a short story or a question. It

    has to be relevant and interesting.

    2. Objective

    5. Solution

    8. Why Us?

    Explain what the client will get from

    listening to your presentation.

    Introduce the solution to the problem

    you just described. How will it help the

    client solve the problem?

    How are you different from the

    competition? Many products are hard to

    tell apart. Instead a real differentiator

    might be how you do business (service,

    speed, quality), the team (special talent)

    and/or proprietary technology. Focus on

    max 3 key differentiators.

    How will your talk help them make or

    save more money, work faster, or kill

    the competition?

    Support the solution with a story, an

    example and/or data.

    3. Roadmap

    6. Our Product

    9. Call to Action

    Show the client the ”map” of your

    presentation. Introduce the 3 pillars:

    The problem, the solution and the

    product.

    Present your product and be clear on

    the three main benefits.

    Finish the talk with a call to action.

    What do you want the client to do now?

    Remember to always ask for the order

    or make another relevant call to action!

    If you don’t ask, you don’t get.

    Include a story about another client you

    have helped. A story builds credibility

    and it inspires people to act.

    Follow the old formula: “Tell them

    what you’re going to tell them; tell

    them; tell them what you told them.”

    blue lobs t er we help you create presentations

    BLUE LOBSTER

    We help you create presentations that win business.

    hello@bluelobster.co

    www.bluelobster.co