How To Pitch An Angel - PowerPoint PPT Presentation

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How To Pitch An Angel

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  1. How to Pitch an Angel Inspired by Brian Cohen and Dave McClure BLUE LOBSTER

  2. Are you a startup?

  3. Are you looking for investors?

  4. Here is how to build your pitch

  5. Inspired by…

  6. Brian Cohen @brianscohen New York Angels

  7. Dave McClure @davemcclure 500 Startups

  8. 12 STEPS TO WINNING YOUR PITCH!

  9. 1 7 The Context Competition 2 8 The PROBLEM Marketing Plan 3 9 The Solution Team 4 10 Market Size Traction 5 11 Business Model Financials 12 Funding 6 Proprietary Tech

  10. We have used Apple and the original iPhone launch to illustrate the 12 steps. We realize Apple was not a startup in 2007 but the iPhone was at least a revolution. (all numbers are fictional)

  11. Imagine this is 2007 and Steve is pitching to investors.

  12. 12 STEPS TO WINNING YOUR PITCH!

  13. 12 STEPS TO WINNING YOUR PITCH! WITH STEVE JOBS

  14. Apple Steve Jobs, CEO 1a

  15. Apple reinvents the phone 1b

  16. The Problem The ‘not so smart’ smart phones Hard to use Fixed Buttons Baby Software 2

  17. The Solution iPhone 3a

  18. The Solution “Three in One” iPod Phone Internet 3b

  19. Product Demo 3c

  20. Market Size How big is the market (really)? 4a

  21. Market Size Who are we targeting? Customer Demographics 18-45 years old, Tech Savvy Design Lovers 4b

  22. Business Model How will we make money? Design (Innovative) Make (Low Cost) Sell (High Price) 5

  23. Proprietary Tech What advantages do we have? OS XX One Button Multi-Touch 6

  24. Competition Who are they? How are we different? Blackberry Nokia Palm 7a

  25. Smart iPhone Hard to use Easy to use E62 Moto Q Treo Cell Phones Not so smart 7b

  26. Marketing Plan How will we reach our customers? Online Retail Partners Marketing 8

  27. Management Team What’s our experience and expertise? Steve CEO Tim COO Jony Design Ron Retail 9

  28. Traction What have we achieved so far? Product Ready Partners in 25 Countries 197 Apple Stores 10

  29. Financials What are we expecting? US$ Millions iPhone 4 3000 iPhone 3 2250 iPhone 2 1500 iPhone 750 0 2007 2008 2009 2010 11

  30. Funding How much money do we need? 12

  31. Funding How much money do we need? $500 Mill How much are we raising? 12

  32. Funding How much money do we need? $500 Mill $300 Mill How much are we raising? 12 How much have we raised?

  33. Funding How much money do we need? $500 Mill Production $300 Mill $300 Mill Marketing $200 Mill How much are we raising? 12 How much have we raised? How will we spend the money?

  34. iPhone Apple reinvents the phone

  35. 12 STEPS TO WINNING YOUR PITCH!

  36. 1 7 The Context Competition 2 8 The PROBLEM Marketing Plan 3 9 The Solution Team 4 10 Market Size Traction 5 11 Business Model Financials 12 Funding 6 Proprietary Tech

  37. One More Thing…

  38. Testimonials Rock!

  39. The iPhone is the best thing since Windows. Bill Gates

  40. The iPhone is the best thing since Windows. Bill Gates (We made that up)

  41. How to Pitch an Angel Inspired by Brian Cohen and Dave McClure BLUE LOBSTER

  42. BLUE LOBSTER Pitch to Win. We help you get picked. www.bluelobster.co A Slides That Rock Company