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MEDIATIVE’S IN-STREAM DIGITAL VIDEO DATA FUELLED VIDEO ADS

MEDIATIVE’S IN-STREAM DIGITAL VIDEO DATA FUELLED VIDEO ADS. MAY 2014. AGENDA. DATA FUELLED VIDEO PRODUCT. What is changed on the market What is the Product & What are the Product Features In-Stream vs Rich Media The Product Staircase Business Rules The Reports. WHAT HAS CHANGED?.

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MEDIATIVE’S IN-STREAM DIGITAL VIDEO DATA FUELLED VIDEO ADS

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  1. MEDIATIVE’S IN-STREAM DIGITAL VIDEODATA FUELLED VIDEO ADS MAY 2014

  2. AGENDA DATA FUELLED VIDEO PRODUCT • What is changed on the market • What is the Product & What are the Product Features • In-Stream vs Rich Media • The Product Staircase • Business Rules • The Reports

  3. WHAT HAS CHANGED?

  4. RTB VIDEO IS SOARING Forester Consulting – RTB Powers The Rapid Growth of Online Videos, April 2013. Over the past years, RTB has been the fastest growing segment of the online video business, growing more than 100% from 2011to 2012, 75% in 2013, and accounting for 24.7% of videospending by 2014.

  5. REVENUE POTENTIAL IN ONLINE VIDEO IS INCREASING eMarketer estimates that the online video ad spend will reach

  6. ONLINE VIDEO IS HOT FOR CANADA • Digital video is a hotbed for programmatic in Canada, due to high consumer adoption of video and the acceptance of video advertising. • Video consumption increased 140% over the past 3 years in terms of quantity of videos per viewer. • 88% of Canada’s internet users are digital video viewers. Comscore 2013 eMarketer 2014 – Programmatic Advertising In Canada

  7. ADVERTISERS ARE LOVING IT 62% of advertisers in Canada 57% of advertisers in Canada Value the ability to target ads to individuals based on their intent and interest. Think Programmatic is an important part of the advertising mix. eMarketer 2014 – Programmatic Advertising In Canada

  8. 1960 LIVING ROOM

  9. 2014 LIVING ROOM 43.8 % of Canadians use a second screen while watching TV 74 % 35.5 % of all Canadians watch online video used their tablet while watching TV 30.8 % used their smartphone while watching TV (Canada’s most popular second screen) ComScore – Canada Digital Future in Focus 2014 Television Bureau of Canada Study 2014.

  10. WHERE ARE CANADIANS WATCHING ONLINE VIDEOS 88% INVENTORY IS AVAILABLE ON AD EXCHANGE Google, “Canada Video Study” conducted by Ipso MediaCT, March 2012

  11. DIGITAL VIDEO ADS WHAT IS IT? • In-stream digital video advertising is a video ad/commercial that may appear in a player environment, before, during or after a streaming video.

  12. vs IN-STREAM DIGITAL VIDEO ADS DISPLAY VIDEO ADS • Is player dependent. • Plays in the website’s video player before or in the middle of content. • Delays or interrupts the video content. • Has video metrics for reports like skips, completion rate, audio muted. • Is browser dependent. • Plays within a banner ad on a website page. • Does not require website video content. • Does not interrupt the video content. • Is reported as rich media.

  13. MEDIATIVE DATA FUELLED VIDEO ADS VIDEO ADS IN FRONT OF YOUR SHOPPERS EYES. • We know how Canadian shoppers behave. • We identify the audiences that marketers want to reach • and target video ads to those shoppers. • We make sure that the users who see your videos • are the most likely to be your shoppers.

  14. WHAT MEDIATIVE DATA FUELLED VIDEO IS AND WHAT YOU GET. 1 2 Defined Audiences We select the Key Targeting Audience from our 26 pre-defined Tribes, or the 14 Tribes built on retail data. 3 On-Going Optimization We monitor the performance of the campaign on a daily basis and optimize against the best performing segments, to ensure that media spend optimizes engagement. Detailed Audience Insight Our unique technology provides exclusive audience insight on users’ demographics and interests. Video metrics we will reports on include completed views, skips, audio muted. 4 In-Stream, Pre-roll Video Ads Brands can deliver targeted different video creative messages on the Ad Exchange.

  15. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  16. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  17. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  18. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  19. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  20. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  21. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  22. HOW MEDIATIVE DATA FUELLED VIDEO WORKS

  23. WHO THE VIDEO COULD BE TARGETED TO OUR INTENT-BASED DATA TRIBES . Visitwww.mediative.com/digital-media/data-advertisingto download one-pagers for each Tribe

  24. WHO THE VIDEO COULD BE TARGETED TO OUR IN-MARKET RETAIL DATA TRIBES

  25. WHAT IS VAST AND HOW IT WORKS?CREATIVE REQUIREMENTS • To deliver a video ad within a video player, the video player makes and ad request using an Ad Tag to a VAST compliant ad server. • In response the ad server returns a VAST data structure (a XML template) that declares the following: • THE AD CREATIVES TO PLAY • HOW THEY SHOULD BE PLAYED • WHAT TO TRACK AS THEY PLAY 1 2

  26. WHAT IS VAST?CREATIVE REQUIREMENTS • The Interactive Advertising Bureau (IAB) has released a specification known as Digital Video Ad Serving Template to standardize the communication requirements between video players and the ad servers. • VAST is designed for any on-demand video players where the ad response is parsed prior to play. The goal of this is to be compatible with any video player framework that can be scriptable. • Video Ad Serving Template ( VAST) includes a standard XML-based ad response for in-stream video as well as an XML Schema Definition (XSD) for developers in order to accommodate the majority if the current practices within the online digital video advertising.

  27. SPEC SHEETCreative Requirements (IAB STANDARD)

  28. THE REPORTS

  29. PRODUCT PACKAGESA RANGE OF MEDIATIVE DIGITAL VIDEO SOLUTIONS INTERNAL USE ONLY

  30. WHAT THIS DOES NOT INCLUDE INTERNAL USE ONLY • Guaranteed Impressions, Guaranteed Clicks and/or Conversion. We guarantee impressions for Premium Only. • Flat-Rate pricing • CPA Model/ conversions. • Contextual/Referral Keyword Targeting. • Flash, Rich Media, In-Banner Video ads, in-text Video Ads, in-game Video Ads. • Site-Specific Reporting. We can provide a white site list by request. • Running a campaign for less than 1 monthon RTB. • Support for Alcohol, Gambling & Adult Content ads (Ad Exchange does NOT support these categories). • Mediative Creative Services cannot supply video ads creatives for the time being.

  31. When to RECOMMEND DATA FUELLED VIDEO INTERNAL USE ONLY 1 Clients are leveraging branding campaigns specifically targeting users with the right message based on their interest and intent at any given time. (Be Seen) 2 Clients are looking to enhance their branding message across the world wide web, without being restricted to one or two websites. 3 Clients want to shift money from TV and go above and beyond demographics to interest-based targeting. 4 Clients are seeking to improve brand lift by only targeting relevant audiences. 5 Clients already have video assets that they want to distribute.

  32. THANK YOU

  33. ANNEXE

  34. GLOSSARY

  35. GLOSSARY

  36. GLOSSARY

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