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Gulliver Team’s Findings (11S415). Market For IPad. Overview of our Findings. Origins of IPad Determination of IPad prices Related Goods How some Price/Non-Price factors affect Supply and Demand for IPad. The Birth of IPad. Announced on 27 th January 2010 By Steve Jobs

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Gulliver Team’s Findings (11S415)


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Presentation Transcript
slide1

Gulliver Team’s Findings

(11S415)

Market For IPad

slide2

Overview of our Findings

  • Origins of IPad
  • Determination of IPad prices
  • Related Goods
  • How some Price/Non-Price factors affect Supply and Demand for IPad
slide3

The Birth of IPad

  • Announced on 27th January 2010
  • By Steve Jobs
  • At the Yerba Buena Center for the Arts in San Francisco
slide4

Calculating IPad Prices

  • 16 Gbyte Wi-Fi Apple IPad
  • Individual Components within the IPad Cost $250.60
  • Total Cost is $259.60
slide6

Archos 9

  • $550
  • 60 GB
  • 1.3MP Camera
  • 5-hour battery life
  • Smaller display screen
slide7

Motorola Xoom

  • $600 - $800
  • 32 GB
  • 10-hour battery life
  • Dual Camera: 5MP (rear) & 2MP (front)
  • Slightly bigger display screen
slide8

Apple Digital AV Adapter

Display what’s on the

iPad on a bigger screen

slide9

iPad Camera Connection Kit

  • import photos and videos from a digital camera: using camera’s USB cable or directly from an SD card.
slide10

Consumer’s Thought

  • Income of Consumers
  • Increase in income Consumers more willing and able to buy IPad Demand for more IPad (normal good) Demand curve shifts Rightwards
  • And Vice Versa
slide11

Consumer’s Thought

  • Taste and Preferences
  • Increase of preference for IPad Higher Individual demand for IPad Rightward shift of the Demand curve
  • And Vice Versa
slide12

Demand Curve

Price of IPad

D2

Rightward shift of demand for IPad (due to both increase in income and taste and preferences)

D1

0

Quantity

slide13

Producer’s Thought

  • Government Policies
  • Higher Ad-Valorem Tax Higher cost of production per unit Lower supply of IPad Leftward shift in supply curve (S0 to S2 below)
  • And Vice Versa
slide14

Producer’s Thought

  • Increased number of sellers
  • Higher number of sellers increase in supply of IPad as more firms produces the IPad Rightward shift of supply curve (S0 to S1 below)
  • And Vice Versa
slide15

Producer’s Thought

  • State of Technology
  • Advanced technology More efficient use of resources Increased output per unit of IPad at each possible price Increased supply of IPad Rightward shift of supply curve (S0 to S1 below)
  • And Vice Versa
slide16

Supply Curves

S0

S2

Price of IPad

S1

Pe

Q2

0

Q1

Q0

Quantity

slide17

Producer’s Thought

  • Change in the price of the good itself
  • Demand for IPad increases Price of IPad increases Output per unit increases in the short run
  • Firms increase price of IPad to cover increased cost of production outward shift of supply curve (Below)
  • And Vice Versa
slide18

Supply Curve

Price of IPad

S

P2

P1

0

Q1

Q2

Quantity

slide19

Sources:

http://www.apple.com/ipad/from-the-app-store/http://www.apple.com/ipad/features/http://en.wikipedia.org/wiki/IPadhttp://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Tablets/ci.MOTOROLA-XOOM-US-EN.althttp://www.tgdaily.com/hardware-brief/48287-there-are-products-that-hope-to-beat-the-ipadhttp://www.ipadforums.net/ipad-general-discussions/209-ipad-vs-archos-9-a.htmlhttp://www.isuppli.com/Teardowns/News/Pages/Mid-RangeiPadtoGenerateMaximumProfitsforApple,iSuppliEstimates.aspxhttp://en.wikipedia.org/wiki/Ipad

http://www.google.com.sg/images

slide20

Sources:

iPad Death WatchCNN Money Articlehttp://www.associatedcontent.com/article/2834600/apple_ipad_sells_out_demand_exceeds.htmlhttp://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-apple-ipad/\http://www.customs.gov.sg/leftNav/trad/Valuation+Duties+and+GST.htmhttp://asiancorrespondent.com/37156/iphone-usage-across-asia/http://www.wired.com/gadgetlab/2010/09/first-look-samsung-tablet/http://www.bloomberg.com/news/2010-11-18/rim-s-rival-to-ipad-wins-fans-as-corporate-customers-seek-secure-tablets.htmlhttp://www.bridgat.com/files/Apple_Ipad.jpghttp://iphone5newsblog.com/wp-content/uploads/2011/02/ipad-600x400.jpghttp://www.youthinmind.sg/uploadedImages/Content/Youth_Chat/Blogs/Double_Sides/iphone-ipad.jpghttp://www.dailybloggr.com/wp-content/uploads/2010/11/Samsung_Galaxy_Tablet.jpghttp://www.gnagri.net/wp-content/uploads/2010/07/Acer_tablet-PC.jpghttp://exploreredia.com/iPad-2-release-date-features-price-and-pictures-2011/http://app.singaporebudget.gov.sg/budget_2011/default.aspx

slide21

Gulliver’s Awesome Team

Members:

Ronnie Tan

Vernon Yeo

XinHorng

Vincent Low

Han Chong

slide22

And That’s the end of Gulliver Team’s

Findings on IPad!

Thank you for your attention