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How to Structure Your Association Lobbying Process & Run a Successful Lobby Day. Gene G. Veno & Associates. How to Structure Your Association Lobbying Process & Run a Successful Lobby Day. As of June 2009: 258 House Bills passed 186 Senate Bills passed 77 Total laws passed.

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how to structure your association lobbying process run a successful lobby day

How to Structure Your Association Lobbying Process& Run a Successful Lobby Day

Gene G. Veno & Associates

how to structure your association lobbying process run a successful lobby day1

How to Structure Your Association Lobbying Process & Run a Successful Lobby Day

As of June 2009:

258 House Bills passed

186 Senate Bills passed

77 Total laws passed

gene s three key strategies

Gene’s Three KEY Strategies

Know your association’s issue inside and out.

Bill number, PN, Sponsors and so much more

Know your legislator and why he/she may be against or for your legislative issue

Know that you are not the only association calling on your legislators that day

slide4
Lobby Day Goals & Objectives

How to know if your Lobby Day at the Capital was a Success/Failure?

The Purpose of an Association Lobby Day

Lobby Day Do’s and Don’ts

Lobby Day Advanced Planning

Lobby Day Wrap-up

No gifts, just your Association and the Issues

Time is not the Driver

Host an after Lobby Day Gathering

The above may seem

Trite and common sense, but knowing in advance

what to do and what not to do is planning at your best!

slide5
Top Ten Reasons

To Lobby YOUR Government

slide6
1. YOU Can Make a Difference!

It takes one person to initiate change

Gerry Jensen, a single mother who founded the Association for Child Support Enforcement

slide7
2. People Working TOGETHER

Can Make a Difference!

Families of Alzheimer’s patients convinced government to invest in more research

Mothers Against Drunk Driving

mother s love foundation founder linda ann veno

Mother’s Love Foundation Founder Linda Ann Veno

Linda in 1994 having a discussion with President Bill Clinton in the Oval Office at the White House

slide9
3. PEOPLE Can CHANGE Laws!

It is hard to change laws and policies, but it can be done

Women given the right to vote

Child labor laws

supporting her are bill and hillary clinton
Mother’s Love FoundationFounder, Linda Veno speaking at a press conference in 1994 which took place in the Roosevelt Room of the White House

Supporting her are Bill and Hillary Clinton

slide11
4. Lobbying is a DEMOCRATIC Tradition!

Telling our policymakers how to write and change our laws is at the very heart of our democratic system

Has helped democracy evolve over more than two centuries

slide12
5. Lobbying HELPS Real Solutions!

New laws to enable caterers and restaurants to donate excess food

New laws helping abused children to be placed into safe homes faster

slide13
6. Lobbying is EASY!

You can learn how to lobby- whom to call, when, what to say- in minutes

Lobbying is easier and more effective when people work together

you see problems first hand you know the needs you know what works and what doesn t
7. Policymakers Need YOUR Expertise!

You see problems first hand

You know the needs

You know what works and what doesn’t

slide15
8. Lobbying HELPS People!

Everything that goes into a lobbying campaign can be helpful:

The research

The strategy planning

The phone calls and visits

slide16
9. The Views of Local Nonprofits are IMPORTANT!

The federal government has been allowing local governments to decide how to spend federal money

This gives local nonprofits even more responsibility to tell local policymakers what is needed

slide17
10. Lobbying Advances Your Cause & Builds Public Trust!

Building public trust is essential to nonprofit organizations

Lobbying increases your organization’s visibility

Think about relationships with local, state, and federal government

slide18

When the opposition has a large Political Action Committee and your organization has very little in their Political Action Committee?

Can you still be effective?

Absolutely you CAN!

most don t you know why agreement of rank and file politics as usual we want more than we can get
Does YOUR Legislative Agenda Meet

YOUR Association/Organization’s Needs?

MOST DON’T! You know why?

Agreement of rank and file

Politics as usual

We want more than we can get

slide20
Associations/Organizations were initially formed to ensure their members’license, certification, was protectedor in many cases become Law!

At least that was the thinking in the 50’s

Membership was easy

Loyalty was rampant

No one questioned your legislative positions

today s associations face many challenges and as the music man sang you gotta know the territory

Today’s Associations face many Challenges – and as the Music Man sang “You Gotta Know the Territory”

It is no longer a service to just protect a members license… you now need to advance it!

Members want you to get it done and now

Sure I will join when I get better reimbursements, etc.

Why do I need to join or contribute to PAC… the association is serving me regardless

Are you kidding me?

i always represented those associations who had multiple groups opposing their agenda s

I always represented those associations whohad multiple groups opposing their agenda(s)

LET’S REVIEW…

Psychologist vs. Psychiatrist

Pharmacists vs. Pharmaceuticals

Nutritional vs. Dietitians

Public Insurance Agents vs. Insurance Lobby

Podiatrists vs. Orthopedic

Chiropractors vs. Chiropractors vs. Chiropractors vs. Chiropractors, and then vs. Physical Therapist vs. Medical Profession - all specialties

And we still accomplished many legislative

Victories over the years as far back as 1991 and up to today!

know the issues inside and out know your legislator know that you are not the only association
THREE Keys

Know the issues inside and out

Know your legislator

Know that you are not the only association

slide24
Why is it Important to be PRESENT?

“If you are not on the Hill meeting with legislators regularly to inform them about your profession, guess what? Someone else is meeting with legislators/regulators and they are not informing them about what you do, but how they can do it better!”

- Gene G. Veno

slide25
Being Seen is BETTER than Being Heard!

Let me explain:

If you have a relationship with legislators/staff and are available for consultation when the need arises, it is much better than running to the legislator/staff when you only have a problem

Being seen, you do not always need to be heard!

slide26
How Many THANK YOU Notes

did you Send THIS WEEK?

Compliments, appreciation, condolences, thank you notes really work!

If you are sincere in your note, it will serve you better than anything else!

Does your organization send Holiday Cards? I DON’T! They are rarely ever read by the legislator – come on, do you read the US Senator Cards with wife and children laminated? Where do they end up – in the basket on the wall for what and for who to see?Status maybe?

why not if you must send something send a thanksgiving card

Why not if you must send something send a “Thanksgiving Card”

Wow! What an impactful way to be noticed and appreciated and show your true core belief!

do gimmicks work

Do Gimmicks Work?

Sometimes and Sometimes not

Be Careful, Be Professional, Be Aware of what you are attempting!

slide29
Groups Turn to Comment:

Willing to share a recent success story?

Willing to share a recent unsuccessful story?

Willing to share a new idea?

slide30
Let’s Recap…

Lobbying is truly an art

Lobbying is not about you

Lobbying is a process

Lobbying is selling the abstract

Lobbying is not easy!

effectiveness of advocacy practices
Question

1

Least

Effective

2

3

Moderately

Effective

4

5

Most

Effective

Mean

Member Receptions

22%

33%

33%

11%

0%

2.33

Party & Group Receptions

50%

13%

38.%

0%

0%

1.88

Selective Receptions

0%

11%

56%

22%

11%

3.33

Member & Staff

Lunches

0%

10%

0%

50%

40%

4.20

Individual Member Lunches

10%

0%

0%

20%

70%

4.60

Night Patrol

33%

33%

22%

11%

0%

2.11

Speaking Invitations

20%

0%

0%

70%

10%

3.90

Giving Awards

0%

11%

22%

44%

22%

3.78

PAC Contributions

0%

0%

22%

44%

33%

4.11

General Grassroots Campaigns

0%

20%

30%

20%

30%

3.60

Targeted Grassroots

Campaigns

0%

0%

20%

40%

40%

4.20

Member Day at

The Capitol

0%

10%

40%

40%

10%

3.50

Small Groups

W/Advocate

3.75

Effectiveness of Advocacy Practices

effectiveness of traditional communication methods
Question

1

Least

Effective

2

3

Moderately

Effective

4

5

Most

Effective

Mean

Professional Hardcopy

0%

20%

20%

40%

20%

3.60

In House Hardcopy

0%

10%

10%

70%

10%

3.80

Multimedia Presentations

0%

25%

25%

50%

0%

3.25

Newspaper Advertisements

11%

22%

67%

0%

0%

2.56

Editorial Board

Tours

13%

25%

13%

50%

0%

3.00

Faxing a Message

50%

25%

25%

0%

0%

1.75

Emailing a Message

40%

10%

30%

0%

20%

2.50

Hand Delivery to Members Office

0%

20%

20%

20%

40%

3.80

Verbal Communication W/Staff

10%

0%

10%

50%

30%

3.90

Verbal Communication W/Member

0%

0%

20%

20%

60%

4.40

Effectiveness of Traditional Communication Methods

mypls day on the hill

Mypls Day on the Hill

Pennsylvania Chiropractic Association’s Lobby Day success!

day on the hill
Your Agenda
  • Bill Feeds

Day on the Hill

Sign up and feedback forms

Your Talking Points

Zipcode database lookup

House and Senate Member Information & Photo

Maps: Parking, Dining, Hotels, Public Transportation and ADA Accessibility to the Capitol

  • YES... even the Weather!
press pass who can you contact

Press Pass:  Who can you contact?

  • General Assembly
  • Freshmen
  • Leadership
  • Committees
  • Subcommittees  -  Coming soon!
  • Delegations
  • PA Congressional Delegation

Legislative Contacts…

press pass

Press Pass...

  • Legislative Liaisons
  • Press Secretaries

Executive Contacts…

press pass1

Press Pass...

  • Television Stations
  • Radio Stations
  • Newspapers (Press Release)
  • Newspapers (Editorial/Op-Ed)
  • Capitol Newsroom Contacts

Media Contacts…

slide60
Press Pass...
  • Judicial Contacts
    • PA Supreme Court
    • Superior Court
  • Commissions
    • IRRC
    • PUC – Coming Soon!
  • PA Legislative Services
  • PLS
slide61
Action Alert Center...
  • What is it??
    • A powerful and effective legislative website
    • Always up to date, accessible anytime, anywhere
    • Member Statistics
  • Why use it???
      • Keep members up to date on the latest developments in Harrisburg
      • Allow your members to become Grassroots advocates for YOUR organization
action alert center
Alerts Provide:
  • Background information on your issues
  • Bills important to you - with current status and history
  • Your positions on bills
  • Comprehensive contact information
  • Sample letters
  • Tips for writing, calling, or visiting your legislators
  • Links to petitions that can be printed for signatures
  • Targeted emails with customized messages
  • Chamber status for House, Senate or Both

Action Alert Center...

Add one of our optional enhancements

to make your Action Alert even more powerful!

slide63
Statistics
    • Legislative Voting Statistics
    • Committee Statistics
    • Member Statistics
  • Co-Sponsor Memos
  • Bill Text Comparison Tools
      • Compare by chamber, session or version
  • Campaign Finance Information
  • Member Biographical Information
thank you for attending
Thank YOU FOR ATTENDING

IT WAS MY PLEASURE TO ADDRESS ALL OF YOU THIS MORNING – REMEMBER LOBBYING IS EASY IF YOU

RESEARCH YOUR ISSUE

PLAN YOUR STRAGETY

BE READY TO DEFEND YOUR POSITION WITH EXPERT INFORMATION

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