5 REASONS WHY YOUR INFLUENCER MARKETING STRATEGY COULD FAIL
01 NOT CHECKING INFLUENCER BRAND STORY 94% of people think it is effective to market their brand with an Influencer who has thousands of followers but it is not always true. After finding such an Influencer, the next important step is to check the Influencer's “brand story” and find out if any controversies are associated with them as it may hamper the promotion of the brand.
02 CHOOSING INAPPROPRIATE INFLUENCER FOR YOUR PRODUCT When you have a marketing strategy ready, it is important to choose an appropriate influencer for your product for promotion. If the product includes serious scientific elements and warning on side effects, then your Influencer should be from the scientific world and not a celebrity.
03 FAILING TO PROVE INFLUENCER'S LOYALTY It is very important to prove the loyalty of the Influencer towards the brand. The Influencer's followers really need to believe that they like the brand. The Influencer might be a big name but only one ad might not work for your promotion. You need to post a series of ads and this will prove the Influencer’s loyalty towards the brand.
04 INAUTHENTIC CONTENT The basic of Influencer marketing is authenticity. You need to allow the Influencer some flexibility as they have their own style to represent. Trust on them to use their own voice and creativity and this is going to be more effective and reliable to the audience.
05 EVERYONE IS NOT A CONTENT CREATOR We often see beautiful feeds on Instagram, but that doesn't mean that we are all capable of producing visually attractive content. A common mistake among amateur content creators is that they often post embarrassing contents which can be bad for both the brand and the influencer.
47% of the consumer are in the age group of 18-24 and are using ad blockers. So, Influencer marketing can be the effective way to promote your brand. For more information contact us: Skybound Digital LLC 2410 W. Memorial Rd. C, #213, Oklahoma City, OK 73134, United States 405-531-4021 www.skybounddigital.com