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FLX customer visit program

Actinic BL lamps The safe, efficient way to attract insects Ren? Sijben ? 17 February 2010. . . . 3. Content. PHILIPSPHILIPS LightingInsect trapPoints to considerAttractive force for flying insectsSafe to useCalculationIrradiance valuesPET valuesGraphsMaintenance costsProduct strategy

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FLX customer visit program

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    1. FLX customer visit program

    2. Actinic BL lamps The safe, efficient way to attract insects René Sijben – 17 February 2010

    3. 3 Content PHILIPS PHILIPS Lighting Insect trap Points to consider Attractive force for flying insects Safe to use Calculation Irradiance values PET values Graphs Maintenance costs Product strategy Portfolio Actinic BL 15W (“long life”) T12 ? T8 Benefits UV Actinic BL Actinic BL 15W (“long life”) Coverage Area T12 ? T8

    4. 4 Philips Our mission Our competitive differentiation is in our brand and in our innovation. This is reflected in our mission, vision and our brand positioning. Mission Philips has reinvented itself many times, but through it all our core, the soul of our company, remained intact. That is because it was part of our company since its inception in 1891. It is the passion to… “Improve the quality of people’s lives through timely introduction of meaningful innovations”Our competitive differentiation is in our brand and in our innovation. This is reflected in our mission, vision and our brand positioning. Mission Philips has reinvented itself many times, but through it all our core, the soul of our company, remained intact. That is because it was part of our company since its inception in 1891. It is the passion to… “Improve the quality of people’s lives through timely introduction of meaningful innovations”

    5. 5 Philips Our vision You are all familiar with our brand promise of sense and simplicity which was launched three years ago. This links directly to our shared vision of a people-centric company addressing needs and aspirations across the entire horizon of healthcare and lifestyle. Vision “In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing simplicity to people” You are all familiar with our brand promise of sense and simplicity which was launched three years ago. This links directly to our shared vision of a people-centric company addressing needs and aspirations across the entire horizon of healthcare and lifestyle. Vision “In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing simplicity to people”

    6. 6 Philips Our brand promise Brand Our brand promise – “sense and simplicity” – provides the framework for our transformation into a market-driven, people centric company active in the areas of Healthcare, Lighting and Consumer Lifestyle. Our brand promise ensures the Philips mission to improve the quality of people’s lives through the timely introduction of meaningful innovations and is guided by the principles of "sense and simplicity". Brand Our brand promise – “sense and simplicity” – provides the framework for our transformation into a market-driven, people centric company active in the areas of Healthcare, Lighting and Consumer Lifestyle. Our brand promise ensures the Philips mission to improve the quality of people’s lives through the timely introduction of meaningful innovations and is guided by the principles of "sense and simplicity".

    7. 7 Lighting We have lighted up the world, so everyone can see at night. (one of every 4 light dots you see is made by us) But we now focus on improving people’s lives further by facilitating their productivity, lifestyle and well-being with everything they do. Creating many exciting opportunities for new added value and growth.We have lighted up the world, so everyone can see at night. (one of every 4 light dots you see is made by us) But we now focus on improving people’s lives further by facilitating their productivity, lifestyle and well-being with everything they do. Creating many exciting opportunities for new added value and growth.

    8. 8 Philips Vision 2010

    9. 9 Lighting Lighting applications We have shifted our focus from products to Segments As people centric company we understand the different activities people want to do in any given environment on different moments of the day and different periods of their life. Although on average people will be satisfied with the lighting conditions in general, they have many wishes when you become specific about an activity in a specific situation at a specific time. (e.g. shaving in a bathroom in the morning, working in an industry hall on a precision assembly working station, sitting in a waiting room of an hospital, walking in a shopping street when the shops are closed, etc.) In stead of focus on the average, we start shifting focus to the specifics, creating new value) Latest example November 2007: Living Colors is now used by neighbors in a street in the Netherlands to signal to everyone that they would like to invite others for a drink; by choosing the same color, you accept the invitation) Light as social dating instrument.We have shifted our focus from products to Segments As people centric company we understand the different activities people want to do in any given environment on different moments of the day and different periods of their life. Although on average people will be satisfied with the lighting conditions in general, they have many wishes when you become specific about an activity in a specific situation at a specific time. (e.g. shaving in a bathroom in the morning, working in an industry hall on a precision assembly working station, sitting in a waiting room of an hospital, walking in a shopping street when the shops are closed, etc.) In stead of focus on the average, we start shifting focus to the specifics, creating new value) Latest example November 2007: Living Colors is now used by neighbors in a street in the Netherlands to signal to everyone that they would like to invite others for a drink; by choosing the same color, you accept the invitation) Light as social dating instrument.

    10. 10 Lighting Lighting is an important part of energy consumption Lighting; 19% of world-wide electricity consumption. 50% of this 19% is spend on fluorescent Lighting ? 10%. Electricity prices rising fast New lighting technology provides higher quality lighting and saves energy and CO˛ emission Concerns society: Climate change/ global Warming ? disasters, Increase of energy prices. Electricity used for Lighting 20%Concerns society: Climate change/ global Warming ? disasters, Increase of energy prices. Electricity used for Lighting 20%

    11. 11

    12. 12 Insect trap Philips Actinic BL lamps - Creating a cleaner environment

    13. 13 Attractive force for flying insects Safe to use - legislation for occupational activities Maintenance cost Insect trap Points to consider

    14. 14 A fly can see ultraviolet light whereas a human being cannot Flies are most attracted to UV light between 350 and 370 nm in wavelength, most noticeable at 365 nm. This UV peak falls in the middle of the UV-A spectrum and falls in the spectrum of PHILIPS Actinic BL lamp Points to consider Attractive force for flying insects

    15. 15 Points to consider Attractive force for flying insects – Eye sensitivity of houseflies (moving)

    16. 16

    17. 17 Points to consider Attractive force for flying insects – Product description The Actinic BL lamp range, designed to match the fly’s vision spectrum with the lamp’s output, for optimum attracting power Emits long wave UV-A radiation at peak of eye sensitivity of houseflies Minimum amount of UV-B radiation (UV/B/UV-A ratio < 0,1%) R (Reflector) lamps have a 200° internal reflector

    18. 18 Attractive force for flying insects Safe to use - legislation for occupational activities Maintenance cost Insect trap Points to consider

    19. 19 Points to consider Safe to use – Spectral effectiveness curve (linear scale)

    20. 20 Points to consider Safe to use – Spectral effectiveness curve (logarithmic scale)

    21. 21 Points to consider Legislation ACGIH (American Conference of Governmental Industrial Hygienist) The Threshold Limit Values (TLV) for occupational exposure to UV radiation incident upon the skin or the eye where irradiance values are known and exposure time is controlled are as follows. UV-A spectral region (315 – 400 nm) Exposure of the unprotected eye to UV should not exceed 1.0 J/cm2 unweighted radiant exposure for periods lasting less than 1000 seconds. 1.0 mW/cm2 total unweighted irradiance for periods lasting 1000 seconds or more. Exposure of the unprotected eye or skin should not exceed 30 J/m2. (Effective UV doses). Actinic Spectral Region (180 – 315 nm) The effective UV radiant exposure incident upon the unprotected skin or eye should not exceed 30 J/m2 in an 8 hour period. (8 hour = 28.800 seconds) The exposure time (tmax) in seconds to reach the TLV for actinic UV radiation incident upon the unprotected skin or eye may be computed as follows. tmax = 0.003/Eeff tmax = Maximum exposure time [s] Eeff = Effective radiation. [W/cm2]

    22. 22 The following formula should be used to determine the effective radiation (Eeff) for a broad-band source weighted against the spectral effectiveness curve (see slide “the spectral effectiveness curve”) Eeff = ? E? S? ?? Eeff = Effective irradiance [W/cm2] E? = Spectral power distribution [W/cm2nm] S? = Spectral effectiveness curve (see slide) ?? = Band width [nm] - total band with 250 - 400 nm. IEC 60335-2-59 The total effective irradiance is determined and shall not exceed 1 mW/m2 Points to consider Legislation Effective radiation

    23. 23 Points to consider Calculation E? = spectral power distribution

    24. 24 Points to consider Calculation Eeff = E? S? (Spectral power distribution weighted against spectral effectiveness curve IEC 60335-2-59)

    25. 25 Points to consider Calculation Normalized Spectral Power Distribution. (UV-A: 315 - 400 nm)

    26. 26 The UVA irradiance of the sun during the middle of the day is 45 W/m2 UVA. (Permissible Exposure Time 0.21 hours.) Points to consider Calculation

    27. 27 Points to consider Calculation

    28. 28 Points to consider Calculation

    29. 29 Points to consider Calculation

    30. 30 Points to consider Calculation

    31. 31 Insect trap Points to consider Attractive force for flying insects Safe to use - legislation for occupational activities Maintenance cost

    32. 32 Maintenance costs UV-A output /05 vs Actinic BL

    33. 33 Maintenance costs UV-A maintenance PL-S lamps

    34. 34 Maintenance costs UV-A output PL-S lamps

    35. 35 Product strategy Portfolio Product 12 nc Packaging TL 4W/ Actinic BL 9280 000 01030 10 x 25 box TL 6W/ Actinic BL 9280 005 01030 TL 8W/ Actinic BL 9280 010 01030 TL 11W/ Actinic BL 9280 006 01030 TL 15W/ Actinic BL 9280 012 01030

    36. 36 Product strategy Portfolio Product 12 nc Packaging TL-D 15W/ Actinic BL 9280 248 01029 slv 25 TL-D 18W/ Actinic BL 9280 480 01003 TL-DK 30W/Actinic BL 9280 195 01029 TL-D 30W/Actinic BL 9280 254 01029 TL-DK 36W/Actinic BL 9280 197 01003 TL 20W/ Actinic BL 9280 035 01039 TL-K 40W/ Actinic BL 9280 291 01039 TL 40W/ Actinic BL 9280 113 01020

    37. 37 Product strategy Portfolio Product 12 nc Packaging TL-D 15W/Actinic BL Secura 9280 247 01029 slv 25 TL-D 18W/Actinic BL Secura 9280 482 01003 TL-DK 36W/Actinic BL Secura 9280 198 01003 TL 20W/Actinic BL Secura 9280 037 01039 TL-K 40W/Actinic BL Secura 9280 293 01039 Secura = Lamp with shatterproof coating.

    38. 38 Product strategy Portfolio Product 12 nc Packaging TL 20W/Actinic BL - R 9280 101 01029 slv 25 TL-K 40W/Actinic BL – R 9280 041 01029 R = reflector

    39. 39 Product strategy Portfolio Product 12 nc Packaging PL-S 9W/10 9279 017 11007 6 x 10 box PL-S 11W/10 9279 023 11007

    40. 40 Product strategy Portfolio Product 12 nc Packaging PL-L 18W/10 9279 030 11007 50 x 1 box PL-L 24W/10 9279 032 11007 PL-L 36W/10 9279 034 21007

    41. 41 Product strategy Portfolio Product 12 nc Packaging TL-E 22W/10 9280 262 01005 crt 20

    42. 42 To answer your needs, desires and aspirations!To answer your needs, desires and aspirations!

    43. 43 To answer your needs, desires and aspirations!To answer your needs, desires and aspirations!

    44. 44 Product strategy Actinic BL 15W (T8)

    45. 45 Product strategy Actinic BL 15W (T8)

    46. 46 Product strategy Actinic BL 15W (T8) – 0 Hours (new lamps)

    47. 47 Product strategy Actinic BL 15W (T8) – 5000 Burning hours (1)

    48. 48 Product strategy Actinic BL 15W (T8) – 5000 Burning hours (2)

    49. 49 Product strategy Actinic BL 15W (T8)

    50. 50 Product strategy Actinic BL 15W (T8)

    51. 51 Product strategy T12 ? T8

    52. 52 Product strategy T12 ? T8 Insect trap lamps involved PHILIPS Roosendaal, the green heart for lighting solutions. PHILIPS can offer an environmental friendly – less waste – and energy saving – T8 - solution. PHILIPS Roosendaal, the green heart for lighting solutions. PHILIPS will phase out the production of T12 products. Other lamp manufacturers – OSRAM, GE – follow same policy in Europe.

    53. 53 Product strategy T12 ? T8 Insect trap lamps involved Insect trap lamps The following T12 lamps are often used in Insect trap appliances TL 20W made in Poland TLK 40W made in Poland From mid 2009 onwards PHILIPS will offer the both T8 alternatives TLD 18W made in Holland Is available TLDK 36W made in Holland Available June 2009

    54. 54 Product strategy T12 ? T8 T12 ? T8 Power balance - theory

    55. 55 Product strategy T12 ? T8 Lamp data T12 ? T8 – EM ballast

    56. 56 Product strategy T12 ? T8 Lamp data T12 ? T8 – EM ballast

    57. 57 Product strategy T12 ? T8 Lamp data T12 ? T8 – EM ballast

    58. 58 Product strategy T12 ? T8 Lamp data T12 ? T8 – EM ballast

    59. 59 Product strategy T12 ? T8 Lamp data T12 ? T8 – EM ballast

    60. 60 Product strategy T12 ? T8 Lamp data T12 ? T8 – EM ballast

    61. 61 Benefits UV Light compared to other fly traps UV light, compared to pesticides, chemicals or pheromones is: Environmental friendly Harmless to human beings (PET value) Easy in use

    62. 62 Benefits Actinic BL Spectral power distribution of ACTINIC BL (color /10) matches the eye sensitivity curve of the housefly perfectly UV-A output of ACTINIC BL (color /10) is higher than that of color /05 After 5000 burning hrs the UV-A output of ACTINIC BL (color /10) is still higher then the initial UV-A output of a comparable color /05 lamp Environmental friendly - lead free glass and lead free phosphor In conformity with EC legislation on RoHS, no lead contents in the glass bulb

    63. 63 Benefits Shatterproof SECURA lamps HACCP – Hazard Analysis Critical Control Points A well used method used in the Food Processing Industry A hazard is a possible danger for the well being of the consumer - microbiological dangers - chemical dangers - physical dangers (p.e. glass) HACCP is a preventive system that in a structural way guards the working method of the producer Flies are not wished in a production environment, nor is breaking glass Philips Actinic BL Secura lamps are the answer!

    64. 64 Application Lamps inside insect trap does burn 365*24 = 8760 hours per year. Insect trap season Due to climate changes the insect trap season does become longer. Lamp efficiency Insect trap market is looking for an high efficient lamp. Solution PHILIPS Actinic BL 15W (made in Holland) with 80 % maintenance after 5000 hours. PHILIPS Brand promise Designed around you Solves problem of end user Easy to experience: Lamp efficiency is better during total season Advanced Higher maintenance than competition. Benefits PHILIPS Actinic BL 15W (T8) – water based

    65. 65 Benefit end user Lamp does function efficiently during whole insect trap season Benefit distributor. Lamp replacement is part of service contract with end user. Lamp will be replaced once a year. Although the lamp is more expensive , the distributor will have less complaints about none functioning insect traps. Increase market share Benefit PHILIPS Lamp production of High quality lamps in Holland. Benefits PHILIPS Actinic BL 15W (T8) – water based

    66. 66 Environment PHILIPS does introduce new ACTINIC BL 15W lamp with water based phosphor (POX) PHILIPS is using only 5.5mg mercury in Actinic BL 15W Mercury content can be reduced to 3.0 mg for pre-coated lamps. UV-A output New PHILIPS Actinic BL 15W lamp with water based phosphor does outperform “old” lamp concept with butyl based phosphor. New PHILIPS Actinic BL 15W produced in Holland has same UV-A output at 8000 hours than PHILIPS Actinic BL 15W lamp produced in China at 800 hours. Maintenance New PHILIPS Actinic BL 15W lamp with water based phosphor does outperform “old” lamp concept with butyl based phosphor. New PHILIPS Actinic BL 15W produced in Holland has same maintenance at 5000 hours than PHILIPS Actinic BL 15W lamp produced in China at 2000 hours. Benefits PHILIPS Actinic BL 15W (T8) – water based

    67. 67 Benefits PHILIPS Actinic BL 15W (T8) – water based Coverage area after 8000 burning hours is bigger than coverage area of butyl based product after 5000 burning hours. Coverage area of environmental friendly PHILIPS Water- based Actinic BL 15 W after 8000 hours is same as butyl based lamps after 3400 burning hours. Coverage area of environmental friendly PHILIPS Water- based Actinic BL 15 W after 8000 hours is higher than butyl based products produced in China after 800 burning hours.

    68. 68 Benefits T12 ? T8 Interchangeable T8 lamps can be operated on same (EM and HF) ballast as T12 lamps. Energy saving Lamp power of the TLD 18W lamp is 10 % less than the TL 20W lamp Note: Measurement on reference ballast. UV-A output Initial UV-A output of Actinic BL 20W (T12) is equal to the UV-A output of Actinic BL 18W (T8) after 3.750 burning hours. After 11.000 burning hours the absolute UV-A output of Actinic BL 18W (T8) is equal to the UV-A output of a Actinic BL 20W (T12) after 1.750 burning hours.

    69. 69 Benefits T12 ? T8 Brightness of tube Looking at the fact that a T8 lamp is more efficient than a T12 lamp the brightness of the tube will increase (More radiation divided by less tube surface). T8 Brightness is 170 % in comparison with T12 (0 burning hours). T8 Brightness is 220 % in comparison with T12 (8000 burning hours). In the past test are performed that 4 times TLD 15W (T8) does attract more flies than 3 times TL 20W. This can be explained by the brightness of the tube and the T8 efficacy. Shatter proof The shatterproof sleeve of a T8 lamp is much cheaper than the shatterproof sleeve of a T12 lamp. Price T8 shatterproof sleeve is 55 % of T12 pricing. This might be a big advantage for the OEM  - margin might become much higher.

    70. 70 Benefits T12 ? T8 Pricing Benefit for End-user Shatterproof T8 has same price as Shatterproof T12 Pricing No price increase for End-user Energy saving – 6 % Attracting more flies (brightness tube + 70 %) Benefit for OEM Price T8 shatterproof sleeve is € 1,00 less then T12 sleeve (55 %). Price T8 lamp is € 0.50 more then T12 lamp More margin Benefit PHILIPS Price T8 lamp is € 0.50 more then T12 lamp More margin

    72. 72 EOL Actinic BL 15W (50 % maintenance)

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