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Plus One 2006 Membership Survey Order-0 Analysis Results

Plus One 2006 Membership Survey Order-0 Analysis Results. Plus One Flyers, Inc. Confidential. Survey Objective: Inform decisions to maximize club revenue through increased member aircraft utilization. unbiased, actionable information for management

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Plus One 2006 Membership Survey Order-0 Analysis Results

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  1. Plus One2006 Membership SurveyOrder-0 Analysis Results Plus One Flyers, Inc. Confidential

  2. Survey Objective:Inform decisions to maximize club revenue through increased member aircraft utilization • unbiased, actionable information for management • periodically repeatable and/or area-focused series •  modest participation incentives • committee driven, management check-pointed process • nominally one month from kick-off to reported results Plus One Flyers, Inc. Confidential

  3. Key Questions for Initial Surveys • What is our typical member profile? • What could increase average monthly hours flown per member? • What could increase average monthly hours flown per aircraft? • What factors affect why some aircraft are flown more than others? • What other club services might be of value to members? Plus One Flyers, Inc. Confidential

  4. 2006 Membership Survey Data • 2006 Survey Committee – S. Kurowski, C. Johnston, E. Archer • 33 multiple-choice questions, committee developed • 353 surveys collected (7 partial), 298 prize registrants • Collected data 12/02/2005 to 01/03/2006 • 11,543 data points and 155 ‘other’ write-in responses Plus One Flyers, Inc. Confidential

  5. Plus One Flyers – “Typical” Member Profile • Age 36 to 45, flying < 10 hours at $250 to $500 monthly, from MYF • Lives 15-20 minutes from MYF, about $100K annual income • Referred by CFI, friend or walked-in to Gibbs; joined recently, or before 2000 • Single-engine IFR rating, 100 to 500 hours • Most comfortably flies VFR in Cessnas and Pipers having IFR platforms • AOPA member, but not CAASD member, and is not an aviation professional • Flies mostly local pleasure flights, then training and staying current • Flies any day of the week but prefers weekends / holidays Plus One Flyers, Inc. Confidential

  6. Survey Section:Understanding our Members Plus One Flyers, Inc. Confidential

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  9. IFR 53%Private, Commercial, ATP VFR 46% Private, Student, Commercial, Recreational (1% neither) (7) shows 61% of members are under 500 flight hours Plus One Flyers, Inc. Confidential

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  11. Despite this peak in (11) the aggregate 2006 estimated hours are flat relative to (10). Plus One Flyers, Inc. Confidential

  12. Aggregate member budget estimates (12) club monthly flying income between $148K and $240K Plus One Flyers, Inc. Confidential

  13. Does (16) represent a safety or insurance risk factor? Plus One Flyers, Inc. Confidential

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  15. Survey Section:Aircraft Usage Patterns Plus One Flyers, Inc. Confidential

  16. (20) and (21) indicate the club’s membership majority benefit most from having many of a few inexpensive kinds of aircraft, rather than a large variety, or exotic aircraft. Plus One Flyers, Inc. Confidential

  17. Common top 5 in (22), (23) and (24) 23. 24. Plus One Flyers, Inc. Confidential

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  20. IFR 56% VFR 44% Mirrors pilot IFR / VFR certificate rating ratios (30) indicates 89% of members tend to stick with a few favorite aircraft Plus One Flyers, Inc. Confidential

  21. Survey Section:Better Serving our Members Plus One Flyers, Inc. Confidential

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  24. Key Question Answers:Immediate and Upcoming Results Answered directly or partly by order-0 analysis: • Typical member profile • Factors affecting why some aircraft are flown more than others • Factors affecting average monthly hours flown per member/aircraft • Other club services of value to members Order-N analysis, in progress due 02/15/2006: • Expose deeper correlations of factors answering key questions • Drill down: Increasing average monthly hours flown per member/aircraft • Survey committee to deliver actionable recommendations Plus One Flyers, Inc. Confidential

  25. 2006 Membership Survey ResultsWeb data for Plus One Members This presentation and the anonymous survey dataset, order-0 analysis and charts are available online: http://ScottKurowski.com/PlusOneSurvey Your web browser may require you to approve an active content module Plus One Flyers, Inc. Confidential

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