International Business Strategy LON301BUS. Introduction to Strategy. Unit: 1 Knowledgecast: 1. Welcome. Module Learning Outcomes. Demonstrate a sound appreciation of current strategic management concepts . What is Strategy?.
De Wit & Meyer (2004:5)
When I was young I wish I’d known❾
Heraldic Shield Design
You are required to carry out an independent research activity to
identify a minimum of three other definitions of strategy from both
academic and non-academic sources. Please record the definition, its
source and whether it is an academic or non-academic definition on
paper or digitally and bring it to the session.
When you have gathered the alternative definitions, share them with
your team in order to make notes comparing and contrasting the
definitions (max 250 words).