Publicity and Your Organization: Planning and Goal Setting

1. Publicity and Your Organization: Planning and Goal Setting Be Creative (kree-ey-tiv)

2. Planning… • Start Planning! To effectively publicize your organization, it’s important that you create a plan. • Brainstorm- Create ideas that come from outside the box. Try something that you’ve never done before. • Identify the audience you’re targeting. • Know their likes and their interests. Focus on pulling just within your audience. • Look for areas where your audience might be to promote your organization.

3. Planning… • Pinpointing your ideas… • What resources do we have to make these ideas come to life? • Focus on what you can do now with what you have. • It’s great to have a lot of ideas, but they may not all be attainable just yet. • Continue finding more resources to work with like money, people, and time. • Save those ideas though there is no telling what they may bring you in the future.

4. Planning… • Know your priorities… • Once you have pinpointed your ideas based off your resources, put them in order • Look at how effective this publicity idea may be. • Evaluate when the right time may be to use this idea. • Create a timeline for what you want to see happen. This will help you sort your ideas and decide when to use your ideas.

5. Planning • Put your ideas into action. • When having a plan make sure you set deadlines • Set smaller ones to have your group, team, or yourself make sure they reach their goal. • Assign them their responsibilities and make sure they know what it is they are being asked to do. • What ever it is they may be doing, posters, fliers, designs, etc. They need to make the big deadline in the end. Those small deadlines and clarity in defining responsibility will help.

6. Works Cited • Wilson, B. Publicity Planning Packet. Student Media.