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RCS Messaging: The Next Generation of Mobile Engagement

As mobile experiences continue to change, RCS messaging (Rich Communication Services) is setting itself up to be the next major step in customer engagement. For large enterprises, it offers a great alternative to SMS and still allows for rich media, interactivity, and one-on-one personalized conversations right in the customeru2019s default messaging app.

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RCS Messaging: The Next Generation of Mobile Engagement

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  1. As mobile experiences continue to change, RCS messaging (Rich Communication Services) is setting itself up to be the next major step in customer engagement. For large enterprises, it offers a great alternative to SMS and still allows for rich media, interactivity, and one-on-one personalized conversations right in the customer’s default messaging app.

  2. Unlike plain SMS, RCS allows enterprises to carry sharing images, videos, carousels, and interactive buttons in conversations. An example would be booking your flight or checking into your hotel or finishing your order without leaving your messaging app. The new features make mobile messaging a great way to get people involved, making customer experiences smooth and visually interesting.

  3. People expect personalization, not just luxury. RCS enables brands to leverage consumers' previous actions, preferences, and behaviors for providing more relevant messages. Large brands can enhance the personal nature of conversations and their conversational quality by delivering relevant updates and personalized promotions based on situational context. This increases loyalty and trust.

  4. SMS doesn't allow for much branding, but RCS does. It lets businesses choose verified sender IDs, logos, and brand colors, which gives them more control over how they look in customers' inboxes. It builds trust with the user by confirming the sender they are interacting with has been verified and elevates brand visibility.

  5. 5th Floor, Tower-4 Express Trade Tower 2B-36, Sector 132, Noida- 201302 91-1206139000 https://sinch.com/in/apis/rcs/

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