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WHAT IS SER MARKETING?

WHAT IS SER MARKETING?. Marketing. Tangible = something you can touch. Process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants. Goods – tangible products Services – Intangible products. SPORTS MARKETING.

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WHAT IS SER MARKETING?

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  1. WHAT IS SER MARKETING?

  2. Marketing Tangible = something you can touch Process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants • Goods – tangible products • Services – Intangible products

  3. SPORTS MARKETING • Sports marketing is using sports to market products. Hanes Air Jordan Wheaties

  4. Marketing strategies for Sports Nike logo on college jerseys! • Sports Logos on Clothing • New sports, new opportunities • Soccer popular during World Cup time • Lacrosse growing every year • Timing • New apparel coming out in preparation for the upcoming season!

  5. Entertainment Marketing • Influencing how people choose to use their time and money for the purpose of entertainment!

  6. Entertainment • Whatever people are willing to spend their money and spare time viewing, rather than participating in • Example: TV Entertainment Over the Years • In 1946 fewer than 7,000 TV sets were in households • In 1996 223 million TV sets were in households and $42.5 billion was spent on TV advertising! • In 2011 98.9% of households have TVs

  7. Recreation • Renewing or rejuvenating your body or mind with play or amusing activity • Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions. • Ex. Professional Bowlers Association

  8. Tourism • Generally considered traveling for pleasure whether the travel is independent or tour-based. • Ex. A trip to Disney World!

  9. Target Market • A specific group of people that a business wants to reach with their goods or services

  10. Market Segmentation Geographics – where people live Demographics – personal characteristics Psychographics – lifestyle (attitudes/values) Product Benefits – consumer wants and needs

  11. But….what IS a target market? Characteristic of the market you are trying to reach • Age • Gender • Ethnicity • Occupation • Lifestyle • Marital Status • Kids or no kids • Location • Income level

  12. The Marketing Concept The idea that a business should strive to satisfy customers’ needs and wants while generating a profit

  13. The Marketing Mix The 5 P’s of Marketing People Product Price Promotion Place

  14. The 5 P’s • People – the target market • Product – what is the product – (name, packaging) • Price – what customers are willing and able to pay • Place – where is it sold and how it gets there • Promotion – how is the product marketed

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