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Contextual targeting is fast becoming a future-proof, brand-safe, and successful cookieless targeting option. Context is so powerful that 49% of brand marketers are looking to contextual advertising to replace cookies.Companies all across the world are redirecting their marketing resources toward developing a strong contextual strategy.79% of consumers are more comfortable seeing Contextual than behavioral ads.<br>
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Reasons Behind Phase-Out of Third-Party Cookies • Originally, third-party cookies were designed to anonymously store information under the control of end users. • But ad tech firms misused the opportunity to collect and link datasets for personalized targeting, leaving consumers worried about their privacy. • Cookies are used by brands to monitor website visitors, improve user experience, and gather data to deliver personalized ads. • It's also utilized to find out what visitors are looking at while they're not on the brand's websites.
Things to Consider While Creating a Cookieless Strategy • If you haven't already done so, begin inventorying and understanding where all of your first-party data resides across your organization. • Even in a cookie-free future, you will need to acquire more information about your customers and prospects. • You may complement your first-party data with partners having both standard and unique data sets to improve your cookieless targeting. • By knowing appropriate cookieless targeting criteria you can better determine which categories to pursue and which to avoid.
Targeting Contextually for Cookieless Advertising • Contextual targeting is fast becoming a future-proof, brand-safe, and successful cookieless targeting option. • Context is so powerful that 49% of brand marketers are looking to contextual advertising to replace cookies. • Companies all across the world are redirecting their marketing resources toward developing a strong contextual strategy. • 79% of consumers are more comfortable seeing Contextual than behavioral ads.
Mirrors Contextual Targeting is Ideal in a Cookieless World • Context is so powerful that 49% of brand marketers are looking to contextual advertising to replace cookies. • Third-party cookie deprecation certainly marks the end of an era. • But the cookieless future will be bright for those advertisers who pivot to first-party-based strategies like contextual targeting to engage with users. • Leverage Mirrors by Silvepush’s AI-Powered solution to reach your relevant audience at the right time & place without meddling with user’s privacy.
