online audience targeting n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Online Audience Targeting PowerPoint Presentation
Download Presentation
Online Audience Targeting

Loading in 2 Seconds...

play fullscreen
1 / 20

Online Audience Targeting - PowerPoint PPT Presentation


  • 118 Views
  • Uploaded on

Online Audience Targeting. V12 Group Digital. Multi-source file of response & compiled data. 110 Million US Households. 67 Million ePostal Records. 128 Million Phone Records. Over 260 Specific Data Fields. 1,000 Census Variables (ZIP & CRRT level). V12 Group Data. V12 GROUP QUICK FACTS.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Online Audience Targeting' - gomer


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
online audience targeting

Online Audience Targeting

V12 Group Digital

v12 group data

Multi-source file of response & compiled data

110 Million US Households

67 Million ePostal Records

128 Million Phone Records

Over 260 Specific Data Fields

1,000 Census Variables (ZIP & CRRT level)

V12 Group Data

V12 GROUP QUICK FACTS

V12 Group’s file is built from more than 40 compiled and proprietary data sources.

To ensure accurate targeting we combine postal, email, phone, and mobile data, as well as hundreds of selectors to improve targeting.

Data Quality and Verification

  • Each record must match two source inputs for a record to be considered
  • The file is matched against additional national files to triple verify and ensure deliverability
  • The file is updated monthly and re-built quarterly
  • The data meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
  • NCOA, Deceased Scrub, Address Standardization and CASS

208 Million Consumer Records

offline data sources
Offline Data Sources

V12 Group categorizes the data into nine categories. With over 330+ audience segments, V12 Group can help you reach the most relevant online audience or combine segments to create custom profiles.

Built from more than 40 compiled and proprietary data sources, V12 Group ensures accurate targeting.

offline to online matching
Offline to Online Matching

V12 Group works with a large network of match partners that match consumers to anonymous cookies.

As consumers self-identify via email or postal address on a match partners site, the match is made, and all PII is stripped from the cookie. The cookie is then loaded with all pre-identified segments (i.e. Audi Driver, DIYer, etc.) the consumer was scored into offline, and sent to our partners for online audience targeting.

segments
Segments

LIFESTYLE & PURSUITS

Children

Family

Infants & Toddlers

Elementary School

Middle School

High School Kids

Grandkids

Gardening

Voters

Healthy Living

Arts & Crafts

Collectors/Hobbyists

Luxury Life

Do It Yourselfers

Self Improvement

Democrat/Republican

Contributors

AUTOMOTIVE

Automotive Enthusiasts

Motorcycle

RV Owner

Truck Owner

Luxury Buyers

Hybrid Buyers

By Brand

By Class

By Age

By Budget Range

In-Market Predictor

After-Market Repair Profile

SPORTS & FITNESS

Sports - General

Nascar

Golf

Scuba Diving

Baseball

Fitness

Football

Running

Snow Skiing

Great Outdoors

Basketball

segments1
Segments

DEMOGRAPHICS

Male/Female

Age

Presence of Children

Presence of Adults

Dwelling Type

Education

Family Position

Homeowner

Household Income

Medium Home Value

Occupation

Religion

Geographic Location

Ethnicity/Race

Elders (80+)

Silent Generation (64-79)

Boomers (55-63)

Jonsers (43-54)

Generation "X" (27-42)

Millenials (18-26)

PYCO PERSONALITY

Energy Type

Information Type

Decision Type

Lifestyle Type

Information Gathering

Personality Type

ENTERTAINMENT

Read Fashion

Read Medical

Read Health

Read People

Read Entertainment

Read Sports

Avid Readers

Entertainment Enthusiasts

Music

Read World News/Politics

Interest in Cooking

Satellite TV owners

segments2
Segments

TRAVEL

Rewards Card Holder

International

Business

Cruises

Personal

Casino

Gambling

High End

BUYERS

Female Merchandise

Male Merchandise

Internet Buyers

Children's Products

Clothing Buyers

DVD Buyers

Gadget Buyer

Pets

Book Buyer

Magazine

Food

Home Decor

Home Improvement

Cosmetics

Opportunity Seekers

Sweepstakes Contest

FINANCE

Income < $30K

Income $30K-$60K

Income $61K-$100K

Income > $100K

Bank Card Holder

Credit Card Holder

Investment/Retirement Plans

Retail Card Holder

Wealth Top 10%

Wealth Top 20%

Wealth Top 30%

Wealth Top 50%

pyco personality data
PYCO Personality Data

PYCO Personality Profiles use a proprietary process that pairs a consumer’s name and postal address with hundreds of different data points to assign a highly accurate personality type.

  • 1,500 pages of complex algorithmic code
  • 320 discrete data points
  • 16 unique personality segments

Is Your Prospect an Introvert?

The type of buyer who makes methodical and fiscally responsible purchases.

Is Your Prospect an Extravert?

One who enjoys being the center of attention and invests in luxury goods and services?

With these types of “deep-dive” insights, advertisers' are boosting ad engagement, tailoring creative and ultimately converting more users into customers.

pyco personality types for iconic figures
PYCO: Personality Types for Iconic figures

Donald Trump

ESTP

Persuaders

Take a pragmatic approach &focus on immediate results. Theories & conceptual explanations bore them– they want to act energetically to solve the problem.

Julius Caesar

ENTJ

Generals

Frank & decisive & they assume leadership readily. Quick at seeing illogical & inefficient procedures & policies, and they develop and implement comprehensive systems to solve problems.

Barak Obama

ENTP

Inventors

Quick, ingenious, stimulating, alert & outspoken.

Resourceful in solving new & challenging problems.

Albert Einstein

INTP

Builders

Seek to develop logical explanations for everything that interests them. Theoretical & abstract, interested more in ideas then in social interaction.

automotive data

By Class

By Brand

Aftermarket

By Age

In Market Predictor

Vehicle Budget Range

Automotive Data

V12 Group’s automotive data is a subset of our offline consumer database covering 110 million US households. Our automotive data is comprised of over 130 million offline vehicle records, all matched at the household level.

The 100% privacy compliant file is compiled from a

proprietary collection of automotive services, including:

Parts Providers

Driver Statistics

Public Records

Government Sources

Warranties

Vehicle Maintenance

Title Services

Insurance

Manufacturer’s Promotions

why v12 group
Why V12 Group?
  • Over 80+ million unique US consumers each month connected to V12 Group’s accurate online audience segments
  • V12 Group owns all data, allowing the availability to cleanse & update monthly
  • Provides full transparency on how data is sourced for all 330+ audience segments
  • PYCO personality data
  • Offline triple verification process ensuring accurate data is attached to the cookie
  • Database meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
  • NCOA, deceased scrub, address standardization, and CASS qualified

Top Performing Verticals

  • Travel
  • Finance
  • Lifestyle and Pursuits
  • PYCO Personality Profiles

FOR MORE INFORMATION:

P: 1-866-842-1001

E: digital@v12groupinc.com

pyco personality case study
PYCO Personality Case Study

Niche luxury retailer was to release leather goods, handbags and accessories collection at a more moderate price point.

CHALLENGE

Reach middle to high-income female shoppers who were brand conscious, luxury buyers.

SOLUTION

By running an A/B split test we were able to leverage V12 Group’s PYCO Personality Data and target consumers who were known brand buyers based on their PYCO Personality score up against a selection of V12 Group segments, including higher income, luxury, and who were known offline apparel shoppers.

RESULTS

  • The retailer’s return on ad spend was 290% over the course of the campaign.
pyco personality case study1
PYCO Personality Case Study

DATA SOURCE INFORMATION

  • PYCO > Information Gathering > Feelers(S/F: Sensing/Feeling)
  • Lifestyles & Pursuits > Luxury Lifestyle
  • Entertainment > Reads Fashion
  • Buyer > Female Apparel Buyers
  • Income > $80k+

METRIC

  • PYCO CTR: 5.2%
  • V12 Group CTR: 2.8%
  • Ad Engagement: 10.6%
  • CPA: Compared to RON campaign, V12 Group’s Strategy and data targeting reduced the retailer’s CPA from $94.13 before V12 Group data targeting to $37.41 over the 45-day campaign
  • V12 GROUP DATA SEGMENTS
  • PYCO > Information Gathering > Feelers: 40,446,500
  • Lifestyle & Pursuits > Luxury Lifestyle: 22,445,500
  • Entertainment > Reads Fashion: 9,577,200
  • Buyer > Female Apparel Buyers: 40,471,600
  • Income > $80k: 26,447, 360

DATA SEGMENT MIX

automotive case study
Automotive Case Study

American automotive manufacturer released a new Crossover model for 2013.

CHALLENGE

Automotive manufacturer looking to target customers interested in a crossover vehicle. Goal of the campaign was to drive potential customers to online brochure and request a test-drive at a local dealer.

SOLUTION

Completed a 90-day campaign leveraging rich media 728x90, 300x250 & 468x60 across premium media and targeting the associated V12 Group automotive segments.

RESULTS

  • 20 times more likely to click on the targeted ads.
  • During the first month of the campaign, the auto retailer saw a 57% increase in unique users over the previous 90 days before campaign launch.
  • The auto maker website received a 21% growth in email leads and phone leads increased by 63% during the first month of the campaign
automotive case study1
Automotive Case Study

DATA SEGMENT MIX

DATA SOURCE INFORMATION

  • Auto Class > Crossover Owner
  • Auto Class > SUV Owner
  • Auto Class > Truck Owner
  • Auto Class > Luxury
  • In-Market Predictor > SUV

METRIC

  • CPA

V12 GROUP DATA SEGMENTS

  • Auto Class > Crossover Owner: 1,071,200
  • Auto Class > SUV Owner: 5,347,500
  • Auto Class > Truck Owner: 4,598,640
  • Auto Class > Luxury: 2,923,760
  • In-Market Predictor > SUV: 3,657,400
v12 group overview
V12 Group Overview

At V12 Group, our “glass-half-full” team is all about the opportunity. In fact, our glass is overflowing with the sheer potential of today’s marketing environment — and ideas to help you leverage it. Our sole mission is helping marketers plug into the full power of today’s enterprise acquisition marketing automation technology to coordinate schedules and resources, find and convert more prospects, enhance your brand visibility and grow your bottom line.

Our Data

Our Solutions

Our Technology

Data is the fuel for V12 Group. We utilize the production data in

every aspect of

the business and it

is utilized by

hundreds of firms

for marketing and

analytical purposes

V12 Group plans and executes thousands of acquisition and CRM campaigns per year on

behalf of our clients

in an automated

online and off line

environment.

Our technologies allows our data to become actionable. With our data platforms and applications,

we have automated

the entire business of

compiling and utilizing

data.

2013 taxonomy
2013 Taxonomy

Mail Order Buyers

Male Apparel Buyer

Mail Order Children’s Products

Mail Order Clothing Buyer

Mail Order Cosmetics Buyer

Mail Order DVD Buyer

Opportunity Seeker/Self

Improvement Enthusiasts

Pet Buyer

Sweepstakes/Contest

Consumer Electronics Buyers

Diet & Weight Loss Buyers

Video Game Buyers

Computer Game Buyers

Health & Beauty Products

Buyers

Home Furnishings Buyers

Jewelry Buyers

Plus Size Clothing Buyers

ENTERTAINMENT

Avid Readers

Entertainment Enthusiasts

Music

Read Fashion

Read Medical/Health

Read People/Entertainment

Read Sports

Read World News/Politics

Interest in Cooking

Satellite TV Owners

Vehicle Budget Ranges

< $20k

$20k - $29k

$30k - $39k

$40k - $49k

$50k - $74k

$75k +

In Market Predictor

Crossover

Full Size Car

Full Size SUV

Full Size Truck

Full Size Van

Mid Size Car

Mid Size Truck

Minivan

Small Car

Small SUV

Small Truck

Luxury

Aftermarket

Auto Aftermarket Buyers

Do-it-for-me

BUYERS

Book Buyer

Female Apparel Buyer

Food Buyer

Home Décor Buyer

Home Improvement Buyer

Internet Buyer

Magazine Buyer

Nissan

Oldsmobile

Plymouth

Pontiac

Porsche

Saab

Saturn

Subaru

Suzuki

Toyota

Volkswagen

Volvo

By Class

Crossover

Full Size Car

Full Size SUV

Full Size Truck

Full Size Van

Mid Size Car

Mid Size Truck

Minivan

Small Car

Small SUV

Small Truck

Luxury

Hybrid

By Age

0 - 3 Years Old

4 - 5 Years Old

6+ Years Old

FINANCE

Income Range <$30K

Income Range $30K-$60K

Income Range $61K-$100K

Income Range >$100K

Debit Card Holder

Credit Card Holder

Investments/Retirement Plans

Retail Card Holder

Wealth 0- Lowest Decile

Wealth 1- 9th Decile

Wealth 2- 8th Decile

Wealth 3- 7th Decile

Wealth 4- 6th Decile

Wealth 5- 5th Decile

Wealth 6- 4th Decile

Wealth 7- 3rd Decile

Wealth 8- 2nd Decile

Wealth 9- Top Decile

SPORTS & FITNESS

Baseball

Basketball

Fitness

Football

Golf

Great Outdoors

Healthy Living

Nascar

Running

Scuba Diving

Snow Skiing

Sporting Interest

AUTOMOTIVE

Cars

Motor Cycle

RV Own

Truck Owner

Auto Enthusiasts

Acura

Audi

BMW

Buick

Cadillac

Chevrolet

Chevrolet Truck/ SUV

Chrysler

Dodge

Dodge Truck/SUV

Ford

Ford Truck /SUV

GMC

Honda

Hummer

Hyundai

Infiniti

Isuzu

Jaguar

Jeep

Kia

Land Rover

Lexus

Lincoln

Mazda

Mercedes Benz

Mercury

Mini

Mitsubishi

2013 taxonomy1
2013 Taxonomy

Family Position F-Female Head Of Household

Family Position G-Grandmother

Family Position H-Husband

Family Position M-Male Head Of

Household

Family Position P-Grandfather

Family Position W-Wife

Gender F-Female

Gender M-Male

Home Owner P-Probable Home

Owner

Home Owner R – Renter

Home Owner Y - Home Owner

Income Range: A < $10K

Income Range: B $10K-$19.9K

Income Range: C $20K-$29.9K

Income Range: D $30K-$39.9K

Income Range: E $40K-$49.9K

Income Range: F $50K-$59.9K

Income Range: G $60K-$69.9K

Income Range: H $70K-$79.9K

Income Range: I $80K-$89.9K

Income Range: J $90K-$99.9K

Income Range: K $100K-$149.9K

Income Range: L $150K - $174.9K

Income Range: M $175K-$199.9K

Income Range: N $200K-$249.9K

Income Range: O$250K+

Length Of Residence: < 3 Yrs

Length Of Residence: 3 - 5 Yrs

Length Of Residence: 6-9 Yrs

Length Of Residence: 10 - 14 Yrs

Length Of Residence: 15+

Median Home Value 0-100K

Median Home Value 101K-200K

LIFESTYLE & PURSUITS

Children In Household Age 0_3

Children In Household Age 4_6

Children In Household Age 7_9

Children In Household Age 10_12

Children In Household Age 13_18

Children/Presence In Household

Family Interests/Activities

Presence Of Grandchildren less

than 12 Years Old

Luxury Life

Political Affiliation – Democrat

Political Affiliation – Republican

Presence Of Elderly Parent

Veteran In Household

Voter Indicator

Arts & Craft

Collectors

Contributor/Charitable Donation:

Animal, Children, Environment, Health,

Political, Religious, Veterans, Donations

Do It Yourselfer

Gardening

Hobby Self Improvement

Hobbyists

Home Study Courses

Online Education

Interest in Photography

Interest in Wine Appreciation

Read Cooking / Culinary

Read Interior Decorating

Read Natural Health

Small Office / Home Office Employees

Green Eco Living (broad)

Green Eco Living (precise)

TRAVEL

Casino Gambling

Leisure Travel

Travel Business

Travel Cruises

Travel Personal

High End Travel

Travel Rewards Card Holder

International Traveler

DEMOGRAPHICS

# Of Adults In Household: 1-1

# Of Adults In Household: 2-2

# Of Adults In Household: 3-3

# Of Children In Household: 0-No Child

# Of Children In Household: 1-1

# Of Children In Household: 2-2

# Of Children In Household: 3-3

Total # In Household: 1-1 Person

Total # In Household: 2-2 Persons

Total #In Household: 3-3 Persons +

Age Range: 18–24, 25–29, 30–34, 35–39,

40–44, 45–49, 50–54, 55–59, 60–64,

65–69, 70–74, 75–79, 80+

Dwelling Type Multi-Family Dwelling

Dwelling Type Single Family Dwelling

Education 1 - High School

Education 2 - Some College

Education 3 - College Graduate

Education 4 - Graduate School

Ethnicity A = Asian

Ethnicity B = African American

Ethnicity E = Arab

Ethnicity H = Hispanic

Ethnicity I = American Indian

Ethnicity W = Caucasian

Median Home Value 201K-300K

Median Home Value 301K-400K

Median Home Value 401K-500K

Median Home Value 501K-750K

Median Home Value 750K-Up

Occupation - Blue Collar, Health

Services, Management, Retired,

Sales/Marketing, Self-Employed,

Technical, White Collar, Work From

Home

Religion B-Buddhist

Religion C-Catholic

Religion I-Islamic

Religion J-Jewish

Religion P-Protestant

Lifestage A - Elders (80+)

Lifestage B - Silent Generation (64-79)

Lifestage C - Baby Boomers (55-63)

Lifestage D - Jonsers (43-54)

Lifestage E – Gen-X (27-42)

Lifestage F – Gen-Y / Millenials (18-26)

PYCO PERSONALITY PROFILES

Energy Type: Extravert/Introvert

Information Type: Sensing/Intuitive

Decision Type: Thinking/Feeling

Lifestyle Type: Judging/Perceiving

Information Gathering: Rational,

Thinkers, Feelers, Idealists

Personality Type: Generals,

Strategists, Inventors, Builders,

Supervisors, Inspectors, Persuaders,

Operators, Supporters, Defenders,

Entertainers, Artists, Mentors,

Counselors, Advocates, and Dreamers

privacy
Privacy

V12 Group uses offline consumer data (e.g., demographic, purchase and interest data) in order to create non-personally identifiable audience segments that are used for online ad targeting.

V12 Group takes consumer privacy very seriously. We provide this online data privacy policy to help you understand what V12 Group does and outline your choices regarding how we use the information in our care. It is our goal, to meet or exceed current industry privacy standards. If you have any questions about our company or our privacy practices, please feel free to email us at info@v12groupinc.com.

V12 Group is a member of the Digital Advertising Alliance. For more information about the

Digital Advertising Alliance, please visit www.AboutAds.info We are also members of the IAB and DMA.

For more information or to view our Privacy Policy, please visit: http://www.v12groupinc.com/v12group_privacy_page.html