Marketing What Isn’t There: Intangibles and Services. What is a Service?. Services are acts, efforts, or performances exchanged from producer to user without ownership rights Consumer services Business services. Importance of services in the U.S. gross domestic product.
Recipient of Service
Hair cut, plastic surgery, manicure
TV program, counseling
Dry cleaning, auto repair, housecleaning
Insurance, home security service
The notion that a service organization must focus on its employees, or internal market, before successful programs can be directed at customers.