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SEO Vendor Build A Local Brand Through Online Marketing

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  1. How To Build A Local Brand Through Online Marketing SEO Vendor Inc. http://seovendor.co

  2. What Value Does A Brand Give A Business? • Branding gives a business an identity. • Nike, Coke, or Starbucks to most people, and they form an immediate mental picture of that business and its products. • You already have an advantage over competitors if customers know your business, so they’re more likely to choose you • Has a positive effect on any lead gen/direct response marketing you do.

  3. Businesses of all sizes can be Brands. • Opportunity to build a local Brand should not be forgotten or sacrificed on the altar of direct response. • Brand and Brand Marketing are usually associated with large businesses • Local marketing is typically focused on lead generation with performance measured by • website traffic • inbound calls • Appointments • customers walk-ins.

  4. ComScore: online survey of 4,500 consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel

  5. ComScore: online survey of 4,500 consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel

  6. ComScore: online survey of 4,500 consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel

  7. ComScore: online survey of 4,500 consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel

  8. Ways To Enhance A Brand Through Local Marketing • Deliver brand building opportunities along with traditional local marketing results • Direct response and brand building don’t need to be marketing foes. • Both can be tackled together to deliver short-term revenue and long-term value

  9. 1. Consistent Branded Citations • We (should) all know about the value of a consistent NAP (Name, Address and Phone number) across the web • Descriptions – Use these to reinforce the brand name, company history, customer volume/retention, accolades, accreditations, and so forth. • Images & Photos–Upload as photos on citations, social sites • Video - Produce a short, professional video that showcases the business and highlights the work they do.

  10. 2. Reputation Marketing • Having fresh, positive reviews builds the trust and authority of a business. • For a business to grow, need to exercise the strong relationships they have with their customers to get them to share their experiences via reviews and personal recommendations.

  11. 3. Social Profile Consistency • Create a smart, branded graphic or photo montage, re-size for each site and upload. • Top Social networks including Facebook, Google, Twitter, Reddit • Sharing, Re-tweeting, Likes, Views, etc..

  12. 4. Publish Authority Content • Blogging and content marketing should be as much about brand building as it is about link building and social engagement. • The content is useful and helpful, that it answers the questions that customers have. • Establishes authority on a topic, which gives would-be customers confidence in contacting and using the business.

  13. 5. Community Engagement • By monitoring relevant blogs, forums, and communities, and answering questions or adding helpful comments • Allows a business to reach customers they wouldn’t otherwise

  14. 6. Video Marketing • Every business has got to have at least 1 video • Authority first, sales second. Get the first part right, and the customers will come knocking. • There are tons of distribution points for them these days, so you can spread the content such that it reaches the widest audience possible.

  15. What does a localized strategy mean?

  16. TITAN X-SERIES Local Search Marketing List your Business + SEO. Be found Everywhere.

  17. How To Build A Local Brand Through Online Marketing SEO Vendor Inc. http://seovendor.co