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The Evolution of Iconic Indie and Experimental Music Videos

This exploration delves into seminal music videos that shaped the indie and experimental genres, from Nirvana's "Smells Like Teen Spirit" launched by Samuel Bayer to OK Go's innovative one-take visuals like "Here It Goes Again" and "This Too Shall Pass". Highlights include MGMT's VMAs award-winning "Kids," MIA's controversial "Born Free," and Arcade Fire's artistic "The Suburbs" directed by Spike Jonze. These works not only expanded MTV's market but also made significant cultural impacts, blending music and social commentary.

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The Evolution of Iconic Indie and Experimental Music Videos

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  1. Indie and Experimental

  2. “It Smells Like Teen Spirit” • 1991, Nirvana • Dir. Samuel Bayer, 1st MV • Blind Melon “No Rain” • Set tear down at end • $30-$50K • Helped expand MTV's market • 2 VMAs

  3. “Kids” • 2009, MGMT • Dir. Ray Tintori • “Time to Pretend” and “Electric Feel” • The Killers, Cool Kids • Social corruption • Beavis and Butthead • 2007 fan version

  4. “The Greeks” • 2011, Is Tropical • Dir. Megaforce • Cadbury Dancing Clothes

  5. “Lemonade” • 2010, CocoRosie • Dir. Emma Freeman • “The Gallows”

  6. “Here it Goes Again” • 2006, OK Go • Dir./Choreo Trish Sie, OK Go • One shot • 17 Takes • Performed choreography at 2006 VMAs • Viral

  7. “The Too Shall Pass” • 2010, OK Go • Dir. James Frost • Rube Goldberg inspired • $90K • One shot • 60 takes

  8. “White Knuckles” • 2010, OK Go • Dir. Trish Sie, OK Go • Shot in Corvallis, OR • One Shot • IKEA props • 12 trained animals • 124 takes

  9. “Born Free” • 2010, MIA • Dir. Romain Gavras • Red head genocide • Political/social critique • Controversy

  10. “The Suburbs” • 2010, Arcade Fire • Dir. Spike Jonze

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