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Ventura Visitor & Convention Bureau Activity Report. VVCB Report to Board of Directors October 2013. Visitor Center. Income Sources. Visitor Services. Ventura Traffic The total number of visitors to the Visitors Center for 2013/14 Fiscal YTD is 8,080
VVCB Report to Board of Directors
The total number of visitors to the Visitors Center for 2013/14 Fiscal YTD is 8,080
Total number of visitors in September is 2,116
Top Visitors YTD Geographic Origins: (IN CENTER)
Canada, Germany, Australia & England
California by County
Los Angeles, Ventura, San Diego & Orange
Out of State
Arizona, Texas, Nevada & Oregon
Amended sign-in log at Center to add email addresses. Through September we have obtained 237 addresses.
Completed “Ventura Intercepts Survey” to assist with branding and marketing efforts. Collected 41
November Board Meeting will end with Volunteer appreciation
Visitors Center will again be participating in Winter Wine Walk and be a tasting location
Volunteers & Staff rode the trolley to become more familiar with trolley operations. A tour of Ventura Harbor Village was also a part of the excursion.
Retail Sales/Income September
Ticket Sales/Income September
Consignment Agreements/Income September
The volunteer base has more than doubled in the past 20 months. Volunteers participated in Intercept surveys for Branding/Identity effort
Consumer / Group Trade Shows & Conferences
Long Beach, CA
Ventura Partners include Parks and Rec Department and Community Development as well as the Crowne Plaza Ventura Beach Hotel.
Focus selling and promoting Ventura as a great destination for group sports and teams events.
Advantages of a Mobile Website vs. Native Apps
goals are primarily related to marketing or public communications, a mobile website This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.
Immediacy – Mobile Websites Are Instantly Available A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content can be viewed
Compatibility – Mobile Websites are Compatible Across DevicesA single mobile website can reach users across many different types of mobile devices
Upgradability – Mobile Websites Can Be Updated InstantlyA mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.
Findability – Mobile Websites Can be Found EasilyMobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories
Shareability– Mobile Websites Can be Shared Easily by Publishers, and Between UsersMobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.
Reach – Mobile Websites Have Broader ReachLifeCycle– Mobile Websites Can’t be DeletedThe average shelf-life of an app is pretty short, less than 30 days according to some research
A Mobile Website Can be an App!Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps.
Time and Cost - Mobile Websites are Easier and Less Expensivemobile website development is considerably more time and cost-effective than development of a native app
FAMs, Sales Missions, Tradeshows
2 ladies who work directly with DEVELOPMENT COUNSELLORS INTERNATIONAL through Visit California as member of their national public relations team.
focused mainly on the Ventura Harbor Village, Channel Islands National Park and Downtown Ventura.
Press FAM Oct. 12-14, focusing on a Channel Islands dive trip, the Ventura Harbor & accommodations at the Four Points Sheraton.
Kidabra KAX West Coast Entertainers Convention:
Collaborated work between us key local figures has resulted in Ventura booking this business.
Annie, Marlyss and Deputy Mayor Heitmann were invited by Steve Axtell to tour the Axtell Expressions Studios here in Ventura on Tuesday, September 24th.
A lot of work and team effort / partnership went into going through the bid process (we were competing with Embassy Suites in Oxnard) and this will hopefully be a progressive group with a yearly return.
Economic Impact YTD Leads Generated: $6,891,785
(2) of (9) sent or 22.2%
Economic Impact YTD Leads Converted: $6,468,311
Print and Editorials
Find your Perfect Getaway in the Channel Islands- Palm Springs Newspaper
Trip Advisor Marketing to Phoenix & Dallas – one month in~0.16% average click through rate (that is double the industry average of 0.08%). Now is TOP 3 referrers for Website
Bakersfield campaign still getting a lot of traction/ 214 url links
LA Times campaign started 10.1.13 Latimes.com, newsletters and one print ad
Circulating some samples
Streamlined all social media platforms for VisitVentura and to maximize our SEO
We are getting (5) stars on YELP! Take a peak! http://www.yelp.com/biz/ventura-visitors-center-ventura
FB Tabs have been added- for hotels, meetings and events- direct links to webpages
Facebook 18,340 Fans (391 new)
Pinterest 380 followers
Instagram 292 followers
Twitter 351 followers ( 59 new and 53% are male and 47% female)
City Contract/Research Update:
Staff site inspection at Paradise Pantry & Ventura Harbor
Volunteer Outing on trolley to Ventura Harbor
November 6th doing an interview with Nancy Pedersen for CAPS on Best Day Foundation
September Sales & Marketing Meetings:
Ventura Branding Mtg (in partnership with DVP): Thursday, September 12th.
Sales lunch at the Crowne Plaza: Friday, September 13th.
Ventura Sports Committee Mtg: Monday, September 16th.
VCLA Tradeshow Team Meeting: Friday, September 20th.
Notes from 1st meeting
Meetings- we are making progress!
Goal- "wow, this is the best way we have ever said what we are".
Visitors Center collected 41 intercepts
199,062 visits in 3 months
528 Requests for VG in Sept
Average time spent on site is
2 minutes 45 seconds/ we are integrating FB and twitter into to increase this
Calendar of events
TOP page views of 12,766
Met with Gull Wings Children’s Museum about the possibility of coming to Ventura
Planning meeting with Chamber to engage members regarding BMX event
Meeting with Golf Courses to discuss cross promotion, drive green fees therefore helping city
Participation in City’s Economic Development Meeting
Full page ad for Seaside Highland games that Annie worked on
Doing social media
2014 Inspiration Guide
We are on the 4th round of drafts and getting closer to final approval
Office Space & Visitor Center:
VCLA has moved out
Plumbing issues resolved in restrooms- masonic dealing wit male restroom leak in wall
Ventura Harbor to ½ space
Getting feedback~ not work the investment of 57K
Look at measurement tools on sales tax for City and TOT
Annie attending Azuza Pacific Pastor's Conference
Board & Advisory Board
Oscar Pena - Chairman (General Manager, Ventura Port District)
James D. Ludwig - Past Chairman (Principal, KL Associates)
Pat Seminario - Treasurer (General Manager, Marriott Ventura Beach)
Victor Dollar - Secretary (Citizen at Large - General Manager Four Points by Sheraton Ventura Beach Resort)
Michael Wagner - Restaurant/Owner/Operator
Marcia Rhodes - Citizen at Large (Road Scholar)
Barbara Quaid - Ventura County Fairgrounds (Chief Executive Officer, Ventura County Fairgrounds)
Nancy Pedersen - Citizen at Large (Sunflowers on the Square)
Marie Lakin - Cultural Affairs Commission Liaison
Cheryl Heitmann - Downtown Ventura Organization Liaison
Carlos Cruz-Ampudia - Small Hotel/Motel/Operator (General Manager, Best Western Plus, Inn of Ventura)
Myron Freedman - Citizen at Large (Executive Director Museum of Ventura County)
Ed Wehan - Parks & Recreation Commission Liaison
Doug Wood, General Manager Crowne Plaza Ventura Beach
Seana Sesma, Owner AceAna Promotions
Norbert Tan, MBA, Executive Director, Ventura College Foundation
Chipper Bro Bell, Patagonia
Danny Saldana, Owner & General Manager, Anacapa Brewing Co.
Sureh Patel, General Manager, Country Inn & Suites by Carlson
Douglas A. Halter
Ed Warren, Busy Bee Café
New Volunteers added to team since last month